"Z(MSM6840770038)" . . . . . . "Inovace nen\u00ED jen zm\u011Bna" . "1"^^ . "80321" . "Inovace nen\u00ED jen zm\u011Bna"@cs . . "RIV/68407700:21230/13:00205781" . "Inovace nen\u00ED jen zm\u011Bna" . . "Innovation is not just a change"@en . "1"^^ . . "RIV/68407700:21230/13:00205781!RIV14-MSM-21230___" . "New products and services are a prerequisite for a company\u2019s competitive ability. Not everything that is considered innovation fulfils the given rules. Innovation is namely a specific and clearly defined tool of product policy within the frame of marketing mix. Implementation of product innovation requires cooperation within the value-creation chain."@en . "Inovace nen\u00ED jen zm\u011Bna"@cs . . "21230" . "[65D1AA6CB14B]" . . . . . . "Tomek, Gustav" . "Innovation; Marketing; Product policy"@en . "Innovation is not just a change"@en . "Nov\u00E9 produkty a slu\u017Eby jsou p\u0159edpokladem pro konkuren\u010Dn\u00ED schopnost spole\u010Dnosti. Ne v\u0161e, co je pova\u017Eov\u00E1no za inovace spl\u0148uje dan\u00E1 pravidla. Inovace je toti\u017E specifick\u00FD a jasn\u011B definovan\u00FD n\u00E1stroj politiky produktu v r\u00E1mci marketingov\u00E9ho mixu. Zaveden\u00ED produktov\u00E9 inovace vy\u017Eaduje spolupr\u00E1ci v \u0159et\u011Bzci tvorby hodnot."@cs . "Nov\u00E9 produkty a slu\u017Eby jsou p\u0159edpokladem pro konkuren\u010Dn\u00ED schopnost spole\u010Dnosti. Ne v\u0161e, co je pova\u017Eov\u00E1no za inovace spl\u0148uje dan\u00E1 pravidla. Inovace je toti\u017E specifick\u00FD a jasn\u011B definovan\u00FD n\u00E1stroj politiky produktu v r\u00E1mci marketingov\u00E9ho mixu. Zaveden\u00ED produktov\u00E9 inovace vy\u017Eaduje spolupr\u00E1ci v \u0159et\u011Bzci tvorby hodnot." . . .