. "[E14EBF10CF13]" . . "XVII" . "1"^^ . "2" . "The PR has a special position in the environment of company economics and especially communications. If the market orientation should mean an acceptance of management marketing conception, competitive ability increase and company position in market, than the relationship between PR and marketing is obvious."@en . "RIV/68407700:21230/07:03132860!RIV08-GA0-21230___" . "Marketing & komunikace" . "Public relations a marketing"@cs . . "21230" . "P(GA402/06/0297)" . "Management; Marketing; Public Relations"@en . "Public Relations maj\u00ED v prost\u0159ed\u00ED firemn\u00ED ekonomiky, zejm\u00E9na pak komunikace, zvl\u00E1\u0161tn\u00ED m\u00EDsto. Jestli\u017Ee znamen\u00E1 tr\u017En\u00ED orientace firmy p\u0159ijet\u00ED marketingov\u00E9 koncepce managementu, zv\u00FD\u0161en\u00ED konkuren\u010Dn\u00ED schopnosti a postaven\u00ED firmy na trhu, pak souvislost PR s marketingem je z\u0159ejm\u00E1."@cs . "Public relations a marketing" . "CZ - \u010Cesk\u00E1 republika" . . . "445972" . "1211-5622" . "Public Relations maj\u00ED v prost\u0159ed\u00ED firemn\u00ED ekonomiky, zejm\u00E9na pak komunikace, zvl\u00E1\u0161tn\u00ED m\u00EDsto. Jestli\u017Ee znamen\u00E1 tr\u017En\u00ED orientace firmy p\u0159ijet\u00ED marketingov\u00E9 koncepce managementu, zv\u00FD\u0161en\u00ED konkuren\u010Dn\u00ED schopnosti a postaven\u00ED firmy na trhu, pak souvislost PR s marketingem je z\u0159ejm\u00E1." . . "31;31" . . . "Public relations a marketing"@cs . "RIV/68407700:21230/07:03132860" . "Public Relations and Marketing"@en . . "Public relations a marketing" . "Public Relations and Marketing"@en . "1"^^ . . . "1"^^ . "V\u00E1vrov\u00E1, V\u011Bra" . . . . .