"978-80-01-05537-3" . "The aim of this paper is to verify the methods by which marketing research applied online, in real time (Real Time) in the automotive industry, eliminating the discrepancy between static and dynamic information. Real time access is providing more timely and more accurate result than classical methods of marketing research. This also contributes to the integrated management of industrial enterprises, which can be in the current turulent environment regarded as a competitive advantage." . . . . . . "[C2A36457B633]" . . "\u010Cesk\u00E9 vysok\u00E9 u\u010Den\u00ED technick\u00E9 v Praze. Fakulta strojn\u00ED" . "1"^^ . . "Brno" . "Real-time Marketing Research in Processes of Management of Automotive Companies"@en . . "41498" . "15. mezin\u00E1rodn\u00ED konference: Integrovan\u00E9 in\u017Een\u00FDrstv\u00ED v \u0159\u00EDzen\u00ED pr\u016Fmyslov\u00FDch podnik\u016F" . "1"^^ . "Real-time Marketing Research in Processes of Management of Automotive Companies" . "RIV/68407700:21220/14:00221066" . . . . "21220" . . "RIV/68407700:21220/14:00221066!RIV15-MSM-21220___" . "2014-09-30+02:00"^^ . "V" . "Praha" . . "Real time; marketung research; automotive industry; classical methods"@en . . "Real-time Marketing Research in Processes of Management of Automotive Companies"@en . "The aim of this paper is to verify the methods by which marketing research applied online, in real time (Real Time) in the automotive industry, eliminating the discrepancy between static and dynamic information. Real time access is providing more timely and more accurate result than classical methods of marketing research. This also contributes to the integrated management of industrial enterprises, which can be in the current turulent environment regarded as a competitive advantage."@en . "5"^^ . . "Real-time Marketing Research in Processes of Management of Automotive Companies" . "Kupec, Michael" . .