. "In its first part, this paper postulates the need for empirical research in the field of the (Czech) theory of language cultivation. Following the paper written by J. Homol\u00E1\u010D and I. Nebesk\u00E1 (2000) it is assumed (on the methodological level) that language users intuitively link linguistic means with the so-called stylistic indices, e.g. with certain characteristic that the language user sense based on the context in which the particular linguistic means are perceived as appropriate. In the second part, this paper outlines possible experimental methods that could be used for investigating the speakers' actual links between particular linguistic means and their stylistic indices. The main focus is the Implicit Association Test."@en . "Bene\u0161, Martin" . . "Praha" . "Praha" . "language norm; empirical research; implicit association test"@en . "143566" . . "978-80-246-2121-0" . . . "RIV/68378092:_____/12:00391282!RIV13-AV0-68378092" . . . "1"^^ . "1"^^ . "RIV/68378092:_____/12:00391282" . "V prvn\u00ED \u010D\u00E1sti p\u0159\u00EDsp\u011Bvek postuluje pot\u0159ebu empirick\u00E9ho v\u00FDzkumu v oblasti (\u010Desk\u00E9) teorie jazykov\u00E9 kultury. V n\u00E1vaznosti na \u010Dl\u00E1nek J. Homol\u00E1\u010De a I. Nebesk\u00E9 (2000) se na (metodologick\u00E9 rovin\u011B) p\u0159edpokl\u00E1d\u00E1, \u017Ee u\u017Eivatel\u00E9 jazyka si jednotliv\u00E9 jazykov\u00E9 prost\u0159edky spojuj\u00ED s tzv. stylistick\u00FDmi indexy, tj. s ur\u010Dit\u00FDmi charakteristikami, kter\u00E9 si vytv\u00E1\u0159\u00ED na z\u00E1klad\u011B sv\u00E9 zku\u0161enosti s t\u00EDm, v jak\u00FDch komunika\u010Dn\u00EDch situac\u00EDch se tyto prost\u0159edky ne/pou\u017E\u00EDvaj\u00ED, a v jak\u00FDch jsou tedy ne/n\u00E1le\u017Eit\u00E9. Ve sv\u00E9 druh\u00E9 \u010D\u00E1sti p\u0159\u00EDsp\u011Bvek stru\u010Dn\u011B p\u0159edstavuje mo\u017En\u00E9 experiment\u00E1ln\u00ED metody, kter\u00E9 by bylo mo\u017En\u00E9 vyu\u017E\u00EDt pro zji\u0161t\u011Bn\u00ED, s jak\u00FDmi prost\u0159edky si mluv\u010D\u00ED spojuj\u00ED jak\u00E9 stylistick\u00E9 indexy. V centru pozornosti je zejm\u00E9na tzv. test implicitn\u00EDch asociac\u00ED (Implicit Association Test)." . "Language Norm and Possible (Empirical) Methods How to Investigate It"@en . "2011-06-01+02:00"^^ . . . "Jazykov\u00E1 norma a mo\u017En\u00E9 zp\u016Fsoby jej\u00EDho zji\u0161\u0165ov\u00E1n\u00ED" . "Language Norm and Possible (Empirical) Methods How to Investigate It"@en . "Jazykov\u00E1 norma a mo\u017En\u00E9 zp\u016Fsoby jej\u00EDho zji\u0161\u0165ov\u00E1n\u00ED"@cs . . . "Jazykov\u00E1 norma a mo\u017En\u00E9 zp\u016Fsoby jej\u00EDho zji\u0161\u0165ov\u00E1n\u00ED" . . . "\u010Ce\u0161tina v pohledu synchronn\u00EDm a diachronn\u00EDm. Stolet\u00E9 ko\u0159eny \u00DAstavu pro jazyk \u010Desk\u00FD" . . "V prvn\u00ED \u010D\u00E1sti p\u0159\u00EDsp\u011Bvek postuluje pot\u0159ebu empirick\u00E9ho v\u00FDzkumu v oblasti (\u010Desk\u00E9) teorie jazykov\u00E9 kultury. V n\u00E1vaznosti na \u010Dl\u00E1nek J. Homol\u00E1\u010De a I. Nebesk\u00E9 (2000) se na (metodologick\u00E9 rovin\u011B) p\u0159edpokl\u00E1d\u00E1, \u017Ee u\u017Eivatel\u00E9 jazyka si jednotliv\u00E9 jazykov\u00E9 prost\u0159edky spojuj\u00ED s tzv. stylistick\u00FDmi indexy, tj. s ur\u010Dit\u00FDmi charakteristikami, kter\u00E9 si vytv\u00E1\u0159\u00ED na z\u00E1klad\u011B sv\u00E9 zku\u0161enosti s t\u00EDm, v jak\u00FDch komunika\u010Dn\u00EDch situac\u00EDch se tyto prost\u0159edky ne/pou\u017E\u00EDvaj\u00ED, a v jak\u00FDch jsou tedy ne/n\u00E1le\u017Eit\u00E9. Ve sv\u00E9 druh\u00E9 \u010D\u00E1sti p\u0159\u00EDsp\u011Bvek stru\u010Dn\u011B p\u0159edstavuje mo\u017En\u00E9 experiment\u00E1ln\u00ED metody, kter\u00E9 by bylo mo\u017En\u00E9 vyu\u017E\u00EDt pro zji\u0161t\u011Bn\u00ED, s jak\u00FDmi prost\u0159edky si mluv\u010D\u00ED spojuj\u00ED jak\u00E9 stylistick\u00E9 indexy. V centru pozornosti je zejm\u00E9na tzv. test implicitn\u00EDch asociac\u00ED (Implicit Association Test)."@cs . "[2C2D6F406E0B]" . "Univerzita Karlova v Praze. Nakladatelstv\u00ED Karolinum" . "Jazykov\u00E1 norma a mo\u017En\u00E9 zp\u016Fsoby jej\u00EDho zji\u0161\u0165ov\u00E1n\u00ED"@cs . . "5"^^ . . "Z(AV0Z90610518)" . .