. "RIV/68378092:_____/03:00108923" . . . "1"^^ . . . "1"^^ . "AT - Rakousk\u00E1 republika" . . "37;54" . "P(GV405/96/K096), Z(AV0Z9061902)" . "-" . "Kulturn\u00ED specifi\u010Dnost a rozvoj \u017E\u00E1nr\u016F \u010Desk\u00E9 a rusk\u00E9 reklamy"@cs . . . "Folklor, interkulturn\u00ED aluze a metajazyk v reklam\u011B."@cs . . "0258-6819" . "18"^^ . . . . "\u010Cmejrkov\u00E1, Sv\u011Btla" . "Cultural specificity and genre development of Czech and Russion advertising"@en . . "Folklore, intercultural allusion and metalanguage in advertising."@en . . "RIV/68378092:_____/03:00108923!RIV/2005/GA0/A38005/N" . "[30AB07529A50]" . "Cultural specificity and genre development of Czech and Russion advertising"@en . "Kul'turnaja specifi\u010Dnost' i \u017Eanrovoje razvitije \u010De\u0161skoj i russkoj reklamy" . "Kul'turnaja specifi\u010Dnost' i \u017Eanrovoje razvitije \u010De\u0161skoj i russkoj reklamy" . "52" . "Wiener Slawistischer Almanach" . . "Kulturn\u00ED specifi\u010Dnost a rozvoj \u017E\u00E1nr\u016F \u010Desk\u00E9 a rusk\u00E9 reklamy"@cs . . "language of advertising;Czech;Russian"@en . . "Fol'klor, interkul'turnyje alluzii i metajazyk v reklame." . "612925" .