"441435" . "Z(AV0Z30860518)" . . . . . "M\u00EDsto v mysli: m\u011B\u0159en\u00ED image a management zna\u010Dky (na p\u0159\u00EDkladu mal\u00FDch moravsk\u00FDch m\u011Bst)"@cs . "Frant\u00E1l, Bohumil" . "1"^^ . "\u00DAstav geoniky AV \u010CR" . . "RIV/68145535:_____/07:00087957" . "Brno" . "Brno" . "17;20" . "The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan\u00B4s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns."@en . . . . . "Place in mind: measuring an image and managing a brand (case study of small Moravian towns)" . "Regions, Localities and Landscapes in New Europe" . "[62E775942DAE]" . "1"^^ . "M\u00EDsto v mysli: m\u011B\u0159en\u00ED image a management zna\u010Dky (na p\u0159\u00EDkladu mal\u00FDch moravsk\u00FDch m\u011Bst)"@cs . . . . "The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan\u00B4s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns." . "Place in mind: measuring an image and managing a brand (case study of small Moravian towns)"@en . "4"^^ . "RIV/68145535:_____/07:00087957!RIV08-AV0-68145535" . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 teoretick\u00FDm vymezen\u00EDm a vz\u00E1jemnou souvzta\u017Enost\u00ED koncept\u016F \u00FAzemn\u00ED (m\u00EDstn\u00ED, lok\u00E1ln\u00ED, region\u00E1ln\u00ED) identity, image m\u00EDsta a utv\u00E1\u0159en\u00ED zna\u010Dky m\u00EDsta (place branding), a v kontextu marketingov\u00E9ho diskurzu analyzuje a diskutuje n\u011Bkter\u00E9 praktick\u00E9 konsekvence t\u011Bchto fenom\u00E9n\u016F na pozad\u00ED sou\u010Dasn\u00FDch glob\u00E1ln\u00EDch (soci\u00E1ln\u00EDch, ekonomick\u00FDch a environment\u00E1ln\u00EDch) proces\u016F a v\u00FDzev."@cs . "2007-08-27+02:00"^^ . . . "Place in mind: measuring an image and managing a brand (case study of small Moravian towns)" . . "978-80-86407-24-1" . . "Place in mind: measuring an image and managing a brand (case study of small Moravian towns)"@en . "place image; place branding; image management; regional identity"@en . .