. . "18450" . . . . . "000339308100177" . . "978-0-9860419-2-1" . . . . "Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy way how to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods of two different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results are discussed. Finally, the case study is included to illustrate the practical implications of the researched issues."@en . "Norristown" . "Ot\u010Den\u00E1\u0161kov\u00E1, Tereza" . "RIV/62690094:18450/14:50002549!RIV15-MSM-18450___" . "O" . "Practical Implications of Search Engine Optimization" . "Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy way how to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods of two different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results are discussed. Finally, the case study is included to illustrate the practical implications of the researched issues." . . "3"^^ . . "38458" . "8"^^ . "IBIMA" . "[E98E644A1DB4]" . "3"^^ . . "2014-05-13+02:00"^^ . "Practical Implications of Search Engine Optimization"@en . . "Valencie, \u0160pan\u011Blsko" . . . "Bure\u0161, Vladim\u00EDr" . "Practical Implications of Search Engine Optimization"@en . "Practical Implications of Search Engine Optimization" . . . "Web Pages Ranking.; Web Pages Development; Search Engine Optimization; Link Building"@en . "RIV/62690094:18450/14:50002549" . "IBIMA 2014 : proceedings" . "Cimler, Richard" .