. "2013" . "11"^^ . . "Stereotypical images of consumer preferences among listeners of various musical genres"@en . "1"^^ . . "[8AA02D0F5304]" . . . "2" . . . "107966" . . "Acta academica karviniensia" . "Stereotypy spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F"@cs . . "The paper investigated stereotypical images of consumer preferences among listeners of various musical genres. Undergraduate students (N = 132) were asked to rate food and beverage preferences of fans of classical music, jazz, pop, metal, techno, or rap. The results indicated the existence of clearly defined stereotypes of musical fans\u2019 consumer behavior. According to these stereotypical images there are large differences in food and beverage preferences among 'elite' music listeners (classical, jazz) and other music preference groups. Typically, the 'elite' music listeners prefer unusual and luxurious foods. Further, they have higher demands in the selection of beverages. In contrast, the listeners of 'heavy' music prefer the traditional Czech cuisine, fast food, beer and common soft drinks. The consumer stereotype of pop listeners is between these two groups. They prefer specialties and fast food, preferences of beverages are in some respect close to listeners of 'elite' music. The stereotypes in consumer behavior are consistent with other findings about stereotypical images of personal qualities and characteristics of listeners various music genres. The results of the research can be applied in marketing domain."@en . "P(GA408/09/0075)" . "1212-415X" . . "RIV/62690094:18450/13:50001200!RIV14-GA0-18450___" . "Stereotypical images of consumer preferences among listeners of various musical genres"@en . "Stereotypy spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F" . . "RIV/62690094:18450/13:50001200" . . "http://www.slu.cz/opf/cz/informace/acta-academica-karviniensia/casopisy-aak/aak-rocnik-2013/docs-2-2013/Franek.pdf" . . . . "Byly sledov\u00E1ny stereotypn\u00ED p\u0159edstavy o spot\u0159ebitelsk\u00FDch preferenc\u00EDch poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F. Vysoko\u0161kol\u0161t\u00ED studenti (N = 132) m\u011Bli hodnotit preference j\u00EDdel a n\u00E1poj\u016F, kter\u00E9 maj\u00ED podle jejich p\u0159edstav poslucha\u010Di hudebn\u00EDch \u017E\u00E1nr\u016F klasick\u00E9 hudby, jazzu, popu, metalu, techna a rapu. V\u00FDsledky uk\u00E1zaly existenci jasn\u011B definovan\u00FDch stereotyp\u016F spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F. Podle t\u011Bchto stereotypn\u00EDch p\u0159edstav existuj\u00ED velk\u00E9 rozd\u00EDly v preferenci j\u00EDdel a n\u00E1poj\u016F mezi poslucha\u010Di \u201Eelitn\u00ED hudby\u201C (klasick\u00E1, jazz) a ostatn\u00EDmi hudebn\u011B preferen\u010Dn\u00EDmi skupinami. Poslucha\u010Di \u201Eelitn\u00ED\u201C hudby preferuj\u00ED neobvykl\u00E1 a luxusn\u00ED j\u00EDdla. D\u00E1le maj\u00ED vy\u0161\u0161\u00ED n\u00E1roky na v\u00FDb\u011Br n\u00E1poj\u016F. Naproti tomu poslucha\u010Di \u201Etvrd\u00E9\u201C' hudby d\u00E1vaj\u00ED p\u0159ednost tradi\u010Dn\u00ED \u010Desk\u00E9 kuchyni, fast foodu, pivu a b\u011B\u017En\u00FDm nealkoholick\u00FDm n\u00E1poj\u016Fm. Spot\u0159ebitelsk\u00FD stereotyp poslucha\u010De popu le\u017E\u00ED mezi t\u011Bmito dv\u011Bma skupinami. Tito lid\u00E9 d\u00E1vaj\u00ED p\u0159ednost specialit\u00E1m a fast foodu, jejich preference n\u00E1poj\u016F je do ur\u010Dit\u00E9 m\u00EDry bl\u00EDzk\u00E1 poslucha\u010D\u016Fm %22elitn\u00ED%22hudby. Zji\u0161t\u011Bn\u00E9 stereotypy spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED jsou v souladu s dal\u0161\u00EDmi poznatky o stereotypn\u00EDch p\u0159edstav\u00E1ch osobn\u00EDch vlastnost\u00ED a charakteristik poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F. V\u00FDsledky mohou b\u00FDt vyu\u017Eity v oblasti marketingu."@cs . . "Stereotypy spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F"@cs . "CZ - \u010Cesk\u00E1 republika" . "Byly sledov\u00E1ny stereotypn\u00ED p\u0159edstavy o spot\u0159ebitelsk\u00FDch preferenc\u00EDch poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F. Vysoko\u0161kol\u0161t\u00ED studenti (N = 132) m\u011Bli hodnotit preference j\u00EDdel a n\u00E1poj\u016F, kter\u00E9 maj\u00ED podle jejich p\u0159edstav poslucha\u010Di hudebn\u00EDch \u017E\u00E1nr\u016F klasick\u00E9 hudby, jazzu, popu, metalu, techna a rapu. V\u00FDsledky uk\u00E1zaly existenci jasn\u011B definovan\u00FDch stereotyp\u016F spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F. Podle t\u011Bchto stereotypn\u00EDch p\u0159edstav existuj\u00ED velk\u00E9 rozd\u00EDly v preferenci j\u00EDdel a n\u00E1poj\u016F mezi poslucha\u010Di \u201Eelitn\u00ED hudby\u201C (klasick\u00E1, jazz) a ostatn\u00EDmi hudebn\u011B preferen\u010Dn\u00EDmi skupinami. Poslucha\u010Di \u201Eelitn\u00ED\u201C hudby preferuj\u00ED neobvykl\u00E1 a luxusn\u00ED j\u00EDdla. D\u00E1le maj\u00ED vy\u0161\u0161\u00ED n\u00E1roky na v\u00FDb\u011Br n\u00E1poj\u016F. Naproti tomu poslucha\u010Di \u201Etvrd\u00E9\u201C' hudby d\u00E1vaj\u00ED p\u0159ednost tradi\u010Dn\u00ED \u010Desk\u00E9 kuchyni, fast foodu, pivu a b\u011B\u017En\u00FDm nealkoholick\u00FDm n\u00E1poj\u016Fm. Spot\u0159ebitelsk\u00FD stereotyp poslucha\u010De popu le\u017E\u00ED mezi t\u011Bmito dv\u011Bma skupinami. Tito lid\u00E9 d\u00E1vaj\u00ED p\u0159ednost specialit\u00E1m a fast foodu, jejich preference n\u00E1poj\u016F je do ur\u010Dit\u00E9 m\u00EDry bl\u00EDzk\u00E1 poslucha\u010D\u016Fm %22elitn\u00ED%22hudby. Zji\u0161t\u011Bn\u00E9 stereotypy spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED jsou v souladu s dal\u0161\u00EDmi poznatky o stereotypn\u00EDch p\u0159edstav\u00E1ch osobn\u00EDch vlastnost\u00ED a charakteristik poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F. V\u00FDsledky mohou b\u00FDt vyu\u017Eity v oblasti marketingu." . . "beverage preferences, food preferences, marketing, music preferences, personality, social stereotypes."@en . "18450" . "1"^^ . "Fran\u011Bk, Marek" . . "Stereotypy spot\u0159ebitelsk\u00E9ho chov\u00E1n\u00ED poslucha\u010D\u016F r\u016Fzn\u00FDch hudebn\u00EDch \u017E\u00E1nr\u016F" . .