"2004-09-15+02:00"^^ . "On the Vidale-Wolfe Advertising Model"@en . "18450" . . "1"^^ . "Brno" . . "000261689500041" . "577941" . "1"^^ . "Pra\u017E\u00E1k, Pavel" . . . "[9F5CFAEC979A]" . "V" . "6"^^ . . . "Masarykova Univerzita v Brn\u011B" . "On the Vidale-Wolfe Advertising Model" . . "RIV/62690094:18450/04:00002456" . . "On the Vidale-Wolfe Advertising Model" . "Mathematical methods in economics 2004 : proceedings of the 22nd international conference" . . "On the Vidale-Wolfe Advertising Model"@en . "This paper deals with the Vidale-Wolfe advertising model which is modified so that the theory of optimal control can be applied. For this purpose the objective function which describes the total profit of a firm is introduced. Further on the Pontryagin maximum principle is used and necessary conditions of the existence of optimal solutions are found. The corresponding optimal solutions are also presented."@en . "optimal control; Ponryagin maximum principle; advertising model"@en . "RIV/62690094:18450/04:00002456!RIV10-MSM-18450___" . "Masarykova univerzita" . "This paper deals with the Vidale-Wolfe advertising model which is modified so that the theory of optimal control can be applied. For this purpose the objective function which describes the total profit of a firm is introduced. Further on the Pontryagin maximum principle is used and necessary conditions of the existence of optimal solutions are found. The corresponding optimal solutions are also presented." . "80-210-3496-3" . . . . . . .