"24703" . "18440" . . . "978-80-87570-19-7" . "Komunikace, m\u00E9dia, vzd\u011Bl\u00E1v\u00E1n\u00ED, kultura" . "Tato monografie seznamuje s r\u016Fzn\u00FDmi pohledy na komunikace a m\u00E9dia. Popisuje vybran\u00E9 z\u00E1kladn\u00ED modely komunikace a mo\u017Enosti komunikace ve vztahu k v\u00FDvoji jednotliv\u00FDch typ\u016F m\u00E9di\u00ED. V kr\u00E1tkosti se zab\u00FDv\u00E1 genez\u00ED m\u00E9di\u00ED. Publikace klade d\u016Fraz na psychologick\u00E9, didaktick\u00E9 a soci\u00E1ln\u00ED aspekty, kter\u00E9 maj\u00ED vliv na kvalitu komunikace, v souvislosti s pou\u017E\u00EDv\u00E1n\u00EDm r\u016Fzn\u00FDch m\u00E9di\u00ED. V prvn\u00ED \u010D\u00E1sti jsou vysv\u011Btleny z\u00E1kladn\u00ED pojmy, kter\u00E9 odborn\u00EDci \u010Dasto nedok\u00E1\u017Eou popsat jednotn\u011B. N\u011Bkter\u00E9 obecn\u011B platn\u00E9 definice jsou odvozeny. V druh\u00E9 \u010D\u00E1sti jsou analyzov\u00E1ny z\u00E1kladn\u00ED modely komunikace a jejich souvislost s \u010Dasov\u00FDm a technologick\u00FDm v\u00FDvojem. Ve t\u0159et\u00ED \u010D\u00E1sti je vymezeno rozd\u011Blen\u00ED m\u00E9di\u00ED a jejich t\u0159\u00EDd\u011Bn\u00ED, a prostor je kladen na technick\u00E9 a didaktick\u00E9 aspekty jejich pou\u017Eit\u00ED a aplikaci. Psychologick\u00E9 a soci\u00E1ln\u00ED faktory jsou zde tak\u00E9 uvedeny. Je zde uveden v\u00FDzkum vyu\u017E\u00EDv\u00E1n\u00ED webov\u00FDch str\u00E1nek jako jednoho z m\u00E9dia ke komunikaci vysok\u00FDch \u0161kol. D\u00E1le jsou pops\u00E1ny z\u00E1klady auditoriologie, tedy vyu\u017E\u00EDv\u00E1n\u00ED m\u00E9di\u00ED a jejich um\u00EDst\u011Bn\u00ED ve velk\u00FDch s\u00E1lech a hal\u00E1ch. Je zde uveden v\u00FDzkum kvality slu\u017Eeb v oblasti technick\u00FDch prost\u0159edk\u016F m\u00E9di\u00ED. \u010C\u00E1st je uzav\u0159ena kr\u00E1tkou ontogenez\u00ED jednotliv\u00FDch medi\u00E1ln\u00EDch prost\u0159edk\u016F ve form\u011B tabulek. \u010Ctvrt\u00E1 \u010D\u00E1st se zab\u00FDv\u00E1 masov\u00FDmi m\u00E9dii a jejich potenci\u00E1ln\u00EDm vyu\u017Eit\u00EDm v r\u016Fzn\u00FDch oblastech spole\u010Densk\u00E9ho \u017Eivota; zahrnuje n\u00E1stin jejich sou\u010D\u00E1st\u00ED a mo\u017En\u00E9 p\u0159\u00EDstupy k jejich hodnocen\u00ED. Z\u00E1v\u011Bre\u010Dn\u00E1 \u010D\u00E1st popisuje org\u00E1ny a organizace, kter\u00E9 jsou d\u016Fle\u017Eit\u00E9 pro \u0159\u00E1dn\u00E9 fungov\u00E1n\u00ED sd\u011Blovac\u00EDch prost\u0159edk\u016F, a to zejm\u00E9na s ohledem na \u017Eivot a rozvoj spole\u010Dnosti. Kniha pokr\u00FDv\u00E1 \u0161irokou \u0161k\u00E1lu souvisej\u00EDc\u00EDch t\u00E9mat, a to m\u016F\u017Ee p\u0159il\u00E1kat pozornost nejen odborn\u00EDk\u016F v oblasti komunikac\u00ED a m\u00E9di\u00ED, ale tak\u00E9 specialist\u016F v jin\u00FDch oblastech."@cs . "Drtina, Ren\u00E9" . "Komunikace, m\u00E9dia, vzd\u011Bl\u00E1v\u00E1n\u00ED, kultura" . "RIV/62690094:18440/14:50002695!RIV15-MSM-18440___" . "Communications, media, education, culture"@en . "Communications, media, education, culture"@en . "ExtraSystem Praha" . "200"^^ . "This monograph introduces various perspectives on communication and media. It describes selected basic models of communication and outlines the potential of communication in relation to the development of individual types of media. The genesis of media is briefly tackled. The book emphasizes psychological, didactic and social aspects that have an impact upon the quality of communication when various media are used. The first part explains basic concepts which specialists quite often fail to describe in a consistent language. Some universally valid definitions are derived. The second part analyzes basic models of communication and their link to temporal and technological development is outlined. The third part defines the division of media and their classification, and space is given to technical and didactic aspects of their use and application. Psychological and social factors are included. The part bringhts research of using websites as one of media for communication of high schools. The fundaments of auditoriology are described, i.e. the use of media and their location in large auditoriums and halls. The research of quality services in the field of technical resources of media is included. The part is closed with a brief ontogenesis of individual media resources in the form of tables. The fourth part tackles mass media and their potential utilization in different fields of social life; it includes an outline of their components and possible approaches to their evaluation. The final part describes bodies and organizations which are important for the regular functioning of mass media, in particular with respect to the life and development of society. The book covers a wide range of related topics and it may attract attention not only of specialists in communication and media but of specialists in other business areas and academic disciplines."@en . . "Komunikace, m\u00E9dia, vzd\u011Bl\u00E1v\u00E1n\u00ED, kultura"@cs . "Praha" . "2"^^ . . "I" . . "2"^^ . . "200"^^ . "culture; education; media; Communications"@en . "Tato monografie seznamuje s r\u016Fzn\u00FDmi pohledy na komunikace a m\u00E9dia. Popisuje vybran\u00E9 z\u00E1kladn\u00ED modely komunikace a mo\u017Enosti komunikace ve vztahu k v\u00FDvoji jednotliv\u00FDch typ\u016F m\u00E9di\u00ED. V kr\u00E1tkosti se zab\u00FDv\u00E1 genez\u00ED m\u00E9di\u00ED. Publikace klade d\u016Fraz na psychologick\u00E9, didaktick\u00E9 a soci\u00E1ln\u00ED aspekty, kter\u00E9 maj\u00ED vliv na kvalitu komunikace, v souvislosti s pou\u017E\u00EDv\u00E1n\u00EDm r\u016Fzn\u00FDch m\u00E9di\u00ED. V prvn\u00ED \u010D\u00E1sti jsou vysv\u011Btleny z\u00E1kladn\u00ED pojmy, kter\u00E9 odborn\u00EDci \u010Dasto nedok\u00E1\u017Eou popsat jednotn\u011B. N\u011Bkter\u00E9 obecn\u011B platn\u00E9 definice jsou odvozeny. V druh\u00E9 \u010D\u00E1sti jsou analyzov\u00E1ny z\u00E1kladn\u00ED modely komunikace a jejich souvislost s \u010Dasov\u00FDm a technologick\u00FDm v\u00FDvojem. Ve t\u0159et\u00ED \u010D\u00E1sti je vymezeno rozd\u011Blen\u00ED m\u00E9di\u00ED a jejich t\u0159\u00EDd\u011Bn\u00ED, a prostor je kladen na technick\u00E9 a didaktick\u00E9 aspekty jejich pou\u017Eit\u00ED a aplikaci. Psychologick\u00E9 a soci\u00E1ln\u00ED faktory jsou zde tak\u00E9 uvedeny. Je zde uveden v\u00FDzkum vyu\u017E\u00EDv\u00E1n\u00ED webov\u00FDch str\u00E1nek jako jednoho z m\u00E9dia ke komunikaci vysok\u00FDch \u0161kol. D\u00E1le jsou pops\u00E1ny z\u00E1klady auditoriologie, tedy vyu\u017E\u00EDv\u00E1n\u00ED m\u00E9di\u00ED a jejich um\u00EDst\u011Bn\u00ED ve velk\u00FDch s\u00E1lech a hal\u00E1ch. Je zde uveden v\u00FDzkum kvality slu\u017Eeb v oblasti technick\u00FDch prost\u0159edk\u016F m\u00E9di\u00ED. \u010C\u00E1st je uzav\u0159ena kr\u00E1tkou ontogenez\u00ED jednotliv\u00FDch medi\u00E1ln\u00EDch prost\u0159edk\u016F ve form\u011B tabulek. \u010Ctvrt\u00E1 \u010D\u00E1st se zab\u00FDv\u00E1 masov\u00FDmi m\u00E9dii a jejich potenci\u00E1ln\u00EDm vyu\u017Eit\u00EDm v r\u016Fzn\u00FDch oblastech spole\u010Densk\u00E9ho \u017Eivota; zahrnuje n\u00E1stin jejich sou\u010D\u00E1st\u00ED a mo\u017En\u00E9 p\u0159\u00EDstupy k jejich hodnocen\u00ED. Z\u00E1v\u011Bre\u010Dn\u00E1 \u010D\u00E1st popisuje org\u00E1ny a organizace, kter\u00E9 jsou d\u016Fle\u017Eit\u00E9 pro \u0159\u00E1dn\u00E9 fungov\u00E1n\u00ED sd\u011Blovac\u00EDch prost\u0159edk\u016F, a to zejm\u00E9na s ohledem na \u017Eivot a rozvoj spole\u010Dnosti. Kniha pokr\u00FDv\u00E1 \u0161irokou \u0161k\u00E1lu souvisej\u00EDc\u00EDch t\u00E9mat, a to m\u016F\u017Ee p\u0159il\u00E1kat pozornost nejen odborn\u00EDk\u016F v oblasti komunikac\u00ED a m\u00E9di\u00ED, ale tak\u00E9 specialist\u016F v jin\u00FDch oblastech." . . . . . "RIV/62690094:18440/14:50002695" . "Chrom\u00FD, Jan" . . "[958847177D8A]" . . "Komunikace, m\u00E9dia, vzd\u011Bl\u00E1v\u00E1n\u00ED, kultura" . "Komunikace, m\u00E9dia, vzd\u011Bl\u00E1v\u00E1n\u00ED, kultura"@cs . . . . . "Didaktika, pedagogika, 14" .