"S" . "Chrom\u00FD, Jan" . "161"^^ . "Praha" . "Marketing, Media and study them in the mirror websites"@en . . "161"^^ . . . "Marketing, m\u00E9dia a jejich studium v zrcadle webov\u00FDch str\u00E1nek"@cs . . "Marketingov\u00E9 aktivity jsou ned\u00EDlnou sou\u010D\u00E1st\u00ED ka\u017Ed\u00E9ho podnik\u00E1n\u00ED. Ka\u017Ed\u00FD spot\u0159ebitel (z\u00E1kazn\u00EDk) pot\u0159ebuje o produktu, o kter\u00FD m\u00E1 z\u00E1jem, p\u0159esn\u00E9 a podrobn\u00E9 informace. Stejn\u011B tak ka\u017Ed\u00FD v\u00FDrobce konkr\u00E9tn\u00EDho produktu pot\u0159ebuje v\u011Bd\u011Bt, zda je o jeho produkt z\u00E1jem, jak ho hodnot\u00ED spot\u0159ebitel\u00E9, jak lze \u00FA\u010Dinn\u011B a pozitivn\u011B ovlivnit \u017Eivotn\u00ED cyklus produktu, jak z\u00EDskat a udr\u017Eet z\u00E1kazn\u00EDky apod. Monografie p\u0159in\u00E1\u0161\u00ED popis z\u00E1kladn\u00EDch aspekt\u016F a pravidel a zab\u00FDv\u00E1 se popisem v\u0161ech z\u00E1kladn\u00EDch souvislost\u00ED marketingov\u00FDch komunikac\u00ED. P\u0159\u00EDnos proti jin\u00FDm podobn\u00FDm publikac\u00EDm lze spat\u0159ovat ve snaze o d\u016Fsledn\u011Bj\u0161\u00ED vyu\u017E\u00EDv\u00E1n\u00ED z\u00E1kladn\u00EDch pedagogicko-didaktick\u00FDch aspekt\u016F v teorii marketingov\u00E9 komunikace. Na proveden\u00E9m pr\u016Fzkumu ukazuje mo\u017Enosti studia oboru marketingov\u00E9 komunikace na \u010Desk\u00FDch vysok\u00FDch \u0161kol\u00E1ch v bakal\u00E1\u0159sk\u00E9m i magistersk\u00E9m studiu."@cs . "Ryashko, Liubov" . "Marketing, m\u00E9dia a jejich studium v zrcadle webov\u00FDch str\u00E1nek" . "RIV/62690094:18440/13:50001632" . . "Marketingov\u00E9 aktivity jsou ned\u00EDlnou sou\u010D\u00E1st\u00ED ka\u017Ed\u00E9ho podnik\u00E1n\u00ED. Ka\u017Ed\u00FD spot\u0159ebitel (z\u00E1kazn\u00EDk) pot\u0159ebuje o produktu, o kter\u00FD m\u00E1 z\u00E1jem, p\u0159esn\u00E9 a podrobn\u00E9 informace. Stejn\u011B tak ka\u017Ed\u00FD v\u00FDrobce konkr\u00E9tn\u00EDho produktu pot\u0159ebuje v\u011Bd\u011Bt, zda je o jeho produkt z\u00E1jem, jak ho hodnot\u00ED spot\u0159ebitel\u00E9, jak lze \u00FA\u010Dinn\u011B a pozitivn\u011B ovlivnit \u017Eivotn\u00ED cyklus produktu, jak z\u00EDskat a udr\u017Eet z\u00E1kazn\u00EDky apod. Monografie p\u0159in\u00E1\u0161\u00ED popis z\u00E1kladn\u00EDch aspekt\u016F a pravidel a zab\u00FDv\u00E1 se popisem v\u0161ech z\u00E1kladn\u00EDch souvislost\u00ED marketingov\u00FDch komunikac\u00ED. P\u0159\u00EDnos proti jin\u00FDm podobn\u00FDm publikac\u00EDm lze spat\u0159ovat ve snaze o d\u016Fsledn\u011Bj\u0161\u00ED vyu\u017E\u00EDv\u00E1n\u00ED z\u00E1kladn\u00EDch pedagogicko-didaktick\u00FDch aspekt\u016F v teorii marketingov\u00E9 komunikace. Na proveden\u00E9m pr\u016Fzkumu ukazuje mo\u017Enosti studia oboru marketingov\u00E9 komunikace na \u010Desk\u00FDch vysok\u00FDch \u0161kol\u00E1ch v bakal\u00E1\u0159sk\u00E9m i magistersk\u00E9m studiu." . . "Marketing, m\u00E9dia a jejich studium v zrcadle webov\u00FDch str\u00E1nek" . . . "Marketing, m\u00E9dia a jejich studium v zrcadle webov\u00FDch str\u00E1nek"@cs . . . "1"^^ . . "Marketing, m\u00E9dia a jejich studium v zrcadle webov\u00FDch str\u00E1nek" . . "2"^^ . "[953A54996D60]" . "ExtraSystem Praha" . "RIV/62690094:18440/13:50001632!RIV14-MSM-18440___" . "Komunikace, m\u00E9dia; 1" . . "978-80-87570-12-8" . "18440" . "86412" . . "Marketing, media, study, website, communication"@en . . "Marketing, Media and study them in the mirror websites"@en . . "This monograph provides an outline of the whole field of communications in marketing. It attempts to render new views upon certain areas, to show new possibilities resulting from the application of new means of communications, and to illustrate the advantage of using knowledge of other fields, such as pedagogy. There is not much information published regarding the application of didactic methodology within marketing communications; this book sketches its basics. The most significant contribution of this book can be seen in its description of the basic aspects, rules and all fundamental relations of marketing communications. Unlike other publications, this book brings in a wide range of more consistent applications of pedagogical and didactic aspects in the theory of marketing communications. Conducted survey shows the importance of this field and consequently significance of bachelor and master programs in this discipline at Czech universities."@en . .