"Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F v elektronick\u00E9m marketingu vysok\u00FDch \u0161kol"@cs . "Marketing vysok\u00FDch \u0161kol je nepochybn\u011B slo\u017Eit\u00FDm procesem, jeho\u017E \u0159\u00EDzen\u00ED mus\u00ED vych\u00E1zet z mnoha faktor\u016F. Na jejich z\u00E1klad\u011B vznik\u00E1 sd\u011Blen\u00ED, kter\u00E9 konkr\u00E9tn\u00ED vysok\u00E1 \u0161kola p\u0159ed\u00E1v\u00E1 r\u016Fzn\u00FDmi cestami p\u0159edpokl\u00E1dan\u00FDm z\u00E1jemc\u016Fm o studium. V monografii jsme se soust\u0159edili na elektronickou komunikaci prost\u0159ednictv\u00EDm webov\u00FDch str\u00E1nek vysok\u00FDch \u0161kol a hodnotili jsme jejich obsah z pohledu z\u00E1jemc\u016F o studium (potenci\u00E1ln\u00EDch student\u016F). Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F je dob\u0159e zn\u00E1ma z oblasti, ve kter\u00E9 jsou poj\u00EDm\u00E1ny jako sou\u010D\u00E1st materi\u00E1ln\u00EDch didaktick\u00FDch prost\u0159edk\u016F, a jsou jedn\u00EDm ze z\u00E1kladn\u00EDch \u010Dinitel\u016F v\u00FDuky. Jejich vyu\u017E\u00EDv\u00E1n\u00ED nelze vyu\u010Duj\u00EDc\u00EDm na\u0159\u00EDdit, ale d\u016Fle\u017Eit\u00E1 je ta skute\u010Dnost, \u017Ee je maj\u00ED k dispozici a mohou s nimi p\u0159i p\u0159\u00EDprav\u011B optim\u00E1ln\u00EDho pr\u016Fb\u011Bhu v\u00FDuky po\u010D\u00EDtat. Pro kvalitu provozu technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F je d\u016Fle\u017Eit\u00E1 znalost auditoriologie, v\u011Bdn\u00EDho oboru, ve kter\u00E9m jsou skloubeny znalosti \u0159ady jin\u00FDch obor\u016F. Pro velk\u00FD obsah oboru auditoriologie lze p\u0159edpokl\u00E1dat, \u017Ee v\u00FDznamnou roli z hlediska kvality provozu technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F maj\u00ED dodavatel\u00E9. Znaj\u00ED parametry jimi prod\u00E1van\u00FDch prost\u0159edk\u016F a m\u011Bli by zn\u00E1t i determinanty jejich provozu. Jsou schopni vybavit u\u010Debnu tzv. \u201Ena kl\u00ED\u010D\u201C, p\u0159\u00EDpadn\u011B poskytuj\u00ED nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED informace pro konkr\u00E9tn\u00ED volby p\u0159i n\u00E1kupu d\u00EDl\u010D\u00EDch prost\u0159edk\u016F. V podstat\u011B lze \u0159\u00EDci, \u017Ee vysok\u00E1 \u0161kola je na nich z\u00E1visl\u00E1. Proto jsme se v r\u00E1mci proveden\u00E9ho v\u00FDzkumu zam\u011B\u0159ili na kvalitu slu\u017Eeb, kter\u00E9 dodavatel\u00E9 technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F poskytuj\u00ED." . "RIV/62690094:18440/12:50000591" . "Significance of Technical Teaching Resources in the Electronic Marketing of Universities"@en . "174"^^ . . . "RIV/62690094:18440/12:50000591!RIV13-MSM-18440___" . "978-80-905177-5-2" . "Marketing vysok\u00FDch \u0161kol je nepochybn\u011B slo\u017Eit\u00FDm procesem, jeho\u017E \u0159\u00EDzen\u00ED mus\u00ED vych\u00E1zet z mnoha faktor\u016F. Na jejich z\u00E1klad\u011B vznik\u00E1 sd\u011Blen\u00ED, kter\u00E9 konkr\u00E9tn\u00ED vysok\u00E1 \u0161kola p\u0159ed\u00E1v\u00E1 r\u016Fzn\u00FDmi cestami p\u0159edpokl\u00E1dan\u00FDm z\u00E1jemc\u016Fm o studium. V monografii jsme se soust\u0159edili na elektronickou komunikaci prost\u0159ednictv\u00EDm webov\u00FDch str\u00E1nek vysok\u00FDch \u0161kol a hodnotili jsme jejich obsah z pohledu z\u00E1jemc\u016F o studium (potenci\u00E1ln\u00EDch student\u016F). Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F je dob\u0159e zn\u00E1ma z oblasti, ve kter\u00E9 jsou poj\u00EDm\u00E1ny jako sou\u010D\u00E1st materi\u00E1ln\u00EDch didaktick\u00FDch prost\u0159edk\u016F, a jsou jedn\u00EDm ze z\u00E1kladn\u00EDch \u010Dinitel\u016F v\u00FDuky. Jejich vyu\u017E\u00EDv\u00E1n\u00ED nelze vyu\u010Duj\u00EDc\u00EDm na\u0159\u00EDdit, ale d\u016Fle\u017Eit\u00E1 je ta skute\u010Dnost, \u017Ee je maj\u00ED k dispozici a mohou s nimi p\u0159i p\u0159\u00EDprav\u011B optim\u00E1ln\u00EDho pr\u016Fb\u011Bhu v\u00FDuky po\u010D\u00EDtat. Pro kvalitu provozu technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F je d\u016Fle\u017Eit\u00E1 znalost auditoriologie, v\u011Bdn\u00EDho oboru, ve kter\u00E9m jsou skloubeny znalosti \u0159ady jin\u00FDch obor\u016F. Pro velk\u00FD obsah oboru auditoriologie lze p\u0159edpokl\u00E1dat, \u017Ee v\u00FDznamnou roli z hlediska kvality provozu technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F maj\u00ED dodavatel\u00E9. Znaj\u00ED parametry jimi prod\u00E1van\u00FDch prost\u0159edk\u016F a m\u011Bli by zn\u00E1t i determinanty jejich provozu. Jsou schopni vybavit u\u010Debnu tzv. \u201Ena kl\u00ED\u010D\u201C, p\u0159\u00EDpadn\u011B poskytuj\u00ED nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED informace pro konkr\u00E9tn\u00ED volby p\u0159i n\u00E1kupu d\u00EDl\u010D\u00EDch prost\u0159edk\u016F. V podstat\u011B lze \u0159\u00EDci, \u017Ee vysok\u00E1 \u0161kola je na nich z\u00E1visl\u00E1. Proto jsme se v r\u00E1mci proveden\u00E9ho v\u00FDzkumu zam\u011B\u0159ili na kvalitu slu\u017Eeb, kter\u00E9 dodavatel\u00E9 technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F poskytuj\u00ED."@cs . "The monograph introduces with the role of technical teaching means in electronic marketing colleges. Its benefit is the combination at first glance two different areas - electronic marketing and technical teaching means that fall within the didactic material means. Simultaneously monograph introduces new perspectives on the evaluation of both of these areas. This monograph is a complex material that based on the research of the component parts shows importance of not only the region, but also her interest. It also shows an unexpected context technical teaching means and marketing colleges, who have not devoted sufficient attention. This monograph covers a relatively a wide area and we can expect interest professionals in the field of education, but also professionals en-gaged in the marketing of universities about it. Continuity between the quality of operation of technical teaching means in classrooms, and me-ans in conference and congress halls makes this monograph exploitable in the field of conference and congress tourism and hotel industry."@en . . "[2A4D73AC50ED]" . "Komunikace a m\u00E9dia; sv. 7" . "Praha" . "Significance of Technical Teaching Resources in the Electronic Marketing of Universities"@en . . . "Verbum" . "Chrom\u00FD, Jan" . . "1"^^ . . "166113" . . "information; university; marketing; Technical teaching resource"@en . . "Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F v elektronick\u00E9m marketingu vysok\u00FDch \u0161kol" . . "Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F v elektronick\u00E9m marketingu vysok\u00FDch \u0161kol" . "1"^^ . . "174"^^ . "I" . . "18440" . . . "Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F v elektronick\u00E9m marketingu vysok\u00FDch \u0161kol" . . "Role technick\u00FDch v\u00FDukov\u00FDch prost\u0159edk\u016F v elektronick\u00E9m marketingu vysok\u00FDch \u0161kol"@cs . .