"3"^^ . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 stanoven\u00EDm z\u00E1kladn\u00EDch mo\u017Enost\u00ED dal\u0161\u00EDho v\u00FDzkumu vyu\u017E\u00EDv\u00E1n\u00ED prvk\u016F marketingu ve vzd\u011Bl\u00E1v\u00E1n\u00ED. Vych\u00E1z\u00ED z tzv. marketingov\u00E9ho mixu, kter\u00FD rozpracov\u00E1v\u00E1 s ohledem na charakteristick\u00E9 podm\u00EDnky vzd\u011Bl\u00E1vac\u00EDch instituc\u00ED a sou\u010Dasn\u011B respektuje c\u00EDlov\u00FD segment trhu - potenci\u00E1ln\u00ED studenty jako z\u00E1kazn\u00EDky."@cs . . . "Media4u magazine" . "This paper deals with defining the basic approaches to further research of marketing elements in education. It is based on the marketing mix, which is developed regarding to characteristic conditions of educational institutions while respecting the target market segment, i.e. students as potential customers."@en . "Vyu\u017Eit\u00ED marketingov\u00E9ho mixu v oblasti vzd\u011Bl\u00E1v\u00E1n\u00ED"@cs . . "RIV/62690094:18440/12:50000165" . "Chrom\u00FD, Jan" . "N\u011Bme\u010Dek, Radek" . . . . . . "1214-9187" . "Vyu\u017Eit\u00ED marketingov\u00E9ho mixu v oblasti vzd\u011Bl\u00E1v\u00E1n\u00ED" . "18440" . "[9EB4B2987C80]" . "S" . "CZ - \u010Cesk\u00E1 republika" . . . "education.; communications; marketing mix; Marketing"@en . "Vyu\u017Eit\u00ED marketingov\u00E9ho mixu v oblasti vzd\u011Bl\u00E1v\u00E1n\u00ED"@cs . "Application of the marketing mix in the field of education"@en . . "http://www.media4u.cz/mm022012.pdf" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 stanoven\u00EDm z\u00E1kladn\u00EDch mo\u017Enost\u00ED dal\u0161\u00EDho v\u00FDzkumu vyu\u017E\u00EDv\u00E1n\u00ED prvk\u016F marketingu ve vzd\u011Bl\u00E1v\u00E1n\u00ED. Vych\u00E1z\u00ED z tzv. marketingov\u00E9ho mixu, kter\u00FD rozpracov\u00E1v\u00E1 s ohledem na charakteristick\u00E9 podm\u00EDnky vzd\u011Bl\u00E1vac\u00EDch instituc\u00ED a sou\u010Dasn\u011B respektuje c\u00EDlov\u00FD segment trhu - potenci\u00E1ln\u00ED studenty jako z\u00E1kazn\u00EDky." . . . "RIV/62690094:18440/12:50000165!RIV13-MSM-18440___" . "2" . "9" . . . . "Vyu\u017Eit\u00ED marketingov\u00E9ho mixu v oblasti vzd\u011Bl\u00E1v\u00E1n\u00ED" . "4"^^ . . "179556" . "Polg\u00E1r, Radek" . "3"^^ . "Application of the marketing mix in the field of education"@en . .