"The paper was written within solution of the research plan of FBE MUAF Brno, No. MSM431100007, and it focuses on the application of the Balanced Scorecard (BSC) managerial syst\u00E9m in the conditions of brewing industry. The BSC syst\u00E9m supplements commonly used measures of the past performance by new measures of movement forces of the future performance. Objectives and measures of BSC come from the vision and strategy of a business and monitor its performance in four perspectives: financial, customer, internal process and learning and growth. BSC focuses on transition of mission and strategy of a business into apprehensive plans and measures. The paper describes specifics of breweries within the four mentioned perspectives and suggests concrete factors usable for evaluation of their performance and development of successful strategies for the future."@en . "[36545D3C90B1]" . . . "\u010Cesk\u00E1 zem\u011Bd\u011Blsk\u00E1 univerzita v Praze" . "P\u0159\u00EDsp\u011Bvek vznik\u00E1 v r\u00E1mci \u0159e\u0161en\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF MZLU v Brn\u011B (\u010D. MSM431100007), se zab\u00FDv\u00E1 aplikac\u00ED mana\u017Eersk\u00E9ho syst\u00E9mu Balanced Scorecard (BSC) v konkr\u00E9tn\u00EDch podm\u00EDnk\u00E1ch odv\u011Btv\u00ED pivovarnictv\u00ED. Syst\u00E9m BSC dopl\u0148uje b\u011B\u017En\u011B pou\u017E\u00EDvan\u00E1 m\u011B\u0159\u00EDtka minul\u00E9 v\u00FDkonnosti o nov\u00E1 m\u011B\u0159\u00EDtka hybn\u00FDch sil budouc\u00ED v\u00FDkonnosti. C\u00EDle a m\u011B\u0159\u00EDtka BSC vych\u00E1zej\u00ED z vize a strategie podniku a sleduj\u00ED jeho v\u00FDkonnost ze \u010Dty\u0159 perspektiv:finan\u010Dn\u00ED, z\u00E1kaznick\u00E9, intern\u00EDch proces\u016F a u\u010Den\u00ED se a r\u016Fstu. BSC se zam\u011B\u0159uje na p\u0159evod posl\u00E1n\u00ED a strategii podniku do uchopiteln\u00FDch pl\u00E1n\u016F a m\u011B\u0159\u00EDtek. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 specifiky pivovar\u016F v r\u00E1mci uveden\u00FDch \u010Dty\u0159 perspektiv BSC a navrhuje konkr\u00E9tn\u00ED faktory pou\u017Eiteln\u00E9 p\u0159i hodnocen\u00ED jejich v\u00FDkonnosti a v\u00FDvoji \u00FAsp\u011B\u0161n\u00FDch strategi\u00ED do budoucna." . . "Use of the balanced scorecard management syst\u00E9m in the brewing industry"@en . . "Vyu\u017Eit\u00ED mana\u017Eersk\u00E9ho syst\u00E9mu balanced scorecard v odv\u011Btv\u00ED pivovarnictv\u00ED" . . . "RIV/62156489:_____/01:11200005!RIV/2002/MSM/430002/N" . "85;86" . "80-213-0799-4" . "6"^^ . "Erbes, Ji\u0159\u00ED" . . . . "\u017Dufan, Pavel" . "Use of the balanced scorecard management syst\u00E9m in the brewing industry"@en . "\u010CZU v Praze" . . "RIV/62156489:_____/01:11200005" . "701529" . "Z(MSM 431100007)" . "Zdroje trvale udr\u017Eiteln\u00E9ho ekonomick\u00E9ho r\u016Fstu ve t\u0159et\u00EDm mil\u00E9niu: globalizace a regionalizace" . "\u010CZU v Praze" . . . . . . . . "0"^^ . "2"^^ . "2001-01-01+01:00"^^ . "0"^^ . "Vyu\u017Eit\u00ED mana\u017Eersk\u00E9ho syst\u00E9mu balanced scorecard v odv\u011Btv\u00ED pivovarnictv\u00ED"@cs . . "management;system;scorecard;brewing industry;performance"@en . . "1"^^ . "Vyu\u017Eit\u00ED mana\u017Eersk\u00E9ho syst\u00E9mu balanced scorecard v odv\u011Btv\u00ED pivovarnictv\u00ED"@cs . "Vyu\u017Eit\u00ED mana\u017Eersk\u00E9ho syst\u00E9mu balanced scorecard v odv\u011Btv\u00ED pivovarnictv\u00ED" .