"Marketing a podnikov\u00E1 logistika jako podp\u016Frn\u00E9 metodick\u00E9 discipl\u00EDny v procesu pl\u00E1nov\u00E1n\u00ED a \u0159\u00EDzen\u00ED d\u0159eva\u0159sk\u00E9 frimy."@cs . "RIV/62156489:43410/99:42100002!RIV/2000/MSM/434100" . "\u0160tork, Rudolf" . "Marketing a podnikov\u00E1 logistika jako podp\u016Frn\u00E9 metodick\u00E9 discipl\u00EDny v procesu pl\u00E1nov\u00E1n\u00ED a \u0159\u00EDzen\u00ED d\u0159eva\u0159sk\u00E9 frimy."@cs . "Marketing and business logistics as supporting methodical disciplines in the process of planning and management of a woodworking company"@en . "Z(MSM 434100004)" . . "80-228-0847-4" . "Technick\u00E1 univerzita vo Zvolene" . . "Marketing a podnikov\u00E1 logistika jako podp\u016Frn\u00E9 metodick\u00E9 discipl\u00EDny v procesu pl\u00E1nov\u00E1n\u00ED a \u0159\u00EDzen\u00ED d\u0159eva\u0159sk\u00E9 frimy." . . "Kalousek, Franti\u0161ek" . "Marketing and business logistics as supporting methodical disciplines in the process of planning and management of a woodworking company"@en . "2"^^ . . "2"^^ . . "43410" . "V\u00FDznamn\u00FDmi se dnes st\u00E1vaj\u00ED pojmy trh, kapit\u00E1l a pen\u00EDze. Rozv\u00EDj\u00ED se nov\u00E9 discipl\u00EDny, jako marketing, logistika, management, reingeneering, projektov\u00E9 \u0159\u00EDzen\u00ED a dal\u0161\u00ED. V\u0161echny tyto discipl\u00EDny sleduj\u00ED a \u0159e\u0161\u00ED jedin\u00FD c\u00EDl: Zajistit vysoce efektivn\u00ED a promy\u0161len\u00E9 fungov\u00E1n\u00ED firmy, zahrnuj\u00EDc\u00ED v\u0161echny jej\u00ED aktivity, a to se vysokou m\u00EDrou prosperity a stability v tr\u017En\u00EDm prost\u0159ed\u00ED. P\u0159\u00EDsp\u011Bvek je v\u011Bnov\u00E1n marketingu a podnikov\u00E9 logistice, jejich n\u00E1stroj\u016Fm, princip\u016Fm a mo\u017Enostem uplatn\u011Bn\u00ED v \u0159\u00EDzen\u00ED d\u0159eva\u0159sk\u00E9 frimy." . "Conceptions such as market, capital and money are of particular importance at present. New disciplines have developed (e.g. marketing, logistics, management, reengineering, project management atc.). All the disciplines study the only objective, viz. to ensure the highly effective and well-considered functioning of a company covering all its activities on the basis of high prosperity nad stability in the market environment. The paper is focused on marketing and business logistics, their tools, principles and possibilities of applying in the management of a wood-processing company."@en . . . "marketing; product policy; product quality policy; policy of services and guarantee; sales policy; p"@en . "[B3357DA72B0F]" . "\u0160tork, Rudolf" . . "745247" . . "Kalousek, Franti\u0161ek" . "Marketing a podnikov\u00E1 logistika jako podp\u016Frn\u00E9 metodick\u00E9 discipl\u00EDny v procesu pl\u00E1nov\u00E1n\u00ED a \u0159\u00EDzen\u00ED d\u0159eva\u0159sk\u00E9 frimy." . . . "47" . . "6"^^ . "Ekonomika a riadenie podnikov DSP" . . . . "Zvolen" . . "RIV/62156489:43410/99:42100002" . .