"V\u00FDvoj a porovn\u00E1n\u00ED cenov\u00E9 nab\u00EDdky d\u0159evostaveb v \u010Cesk\u00E9 republice v letech 2008 - 2009. Cena rodinn\u00E9ho domu je jedn\u00EDm z nejd\u016Fle\u017Eit\u011Bj\u0161\u00EDch parametr\u016F z hlediska z\u00E1kazn\u00EDka p\u0159i rozhodov\u00E1n\u00ED o jeho v\u00FDb\u011Bru a z\u00E1rove\u0148 je jedn\u00EDm z kl\u00ED\u010Dov\u00FDch marketingov\u00FDch n\u00E1stroj\u016F pro v\u00FDrobce nebo dodavatele. Volba konstruk\u010Dn\u00EDho syst\u00E9mu a konkr\u00E9tn\u00EDho dodavatele je siln\u011B ovlivn\u011Bna t\u00EDm, jak\u00E1 je cenov\u00E1 strategie. Tato pr\u00E1ce porovn\u00E1v\u00E1 cenovou konkurenceschopnost d\u0159evostaveb a zd\u011Bn\u00FDch dom\u016F jejich dodavatel\u016F a jej\u00ED v\u00FDvoj v letech 2008 - 2009 v segmentu rodinn\u00FDch dom\u016F v \u010Cesk\u00E9 republice."@cs . . "Zvolen" . "The development and comparison of the price offer of wood structures in the Czech Republic from 2008 to 2009"@en . "Zvolen" . . "978-80-89241-33-0" . . . . "V\u00FDvoj a porovn\u00E1n\u00ED cenov\u00E9 nab\u00EDdky d\u0159evostaveb v \u010Cesk\u00E9 republice v letech 2008 - 2009" . "2"^^ . "The development and comparison of the price offer of wood structures in the Czech Republic from 2008 to 2009"@en . "2"^^ . "2009-01-01+01:00"^^ . "V\u00FDvoj a porovn\u00E1n\u00ED cenov\u00E9 nab\u00EDdky d\u0159evostaveb v \u010Cesk\u00E9 republice v letech 2008 - 2009"@cs . "5"^^ . "V\u00FDvoj a porovn\u00E1n\u00ED cenov\u00E9 nab\u00EDdky d\u0159evostaveb v \u010Cesk\u00E9 republice v letech 2008 - 2009" . "Marketing a obchod" . . "[A185E4EE46E5]" . . . . "43410" . . . . "RIV/62156489:43410/09:00146626!RIV10-MSM-43410___" . "Z(MSM6215648902)" . "V\u00FDvoj a porovn\u00E1n\u00ED cenov\u00E9 nab\u00EDdky d\u0159evostaveb v \u010Cesk\u00E9 republice v letech 2008 - 2009"@cs . . . "forestry; forest products industry; building industries; wood structures; economics of wood structures"@en . "Lenoch, Josef" . "The development and comparison of the price offer of wood structures in the Czech Republic from 2008 to 2009. The building price of a family house is one of the most important parameters, from the point of a customer, when deciding and at the same time it is one of the key marketing tools of a producer or contractor. The choice of a construction system and a particular contractor is strongly influenced by the price strategy. This work compares the price competitiveness of wood structures and brick houses contractors and its development from 2008 to 2009 within the contraction sector of the family houses in the Czech Republic."@en . "Bratia Sabovci s.r.o." . . "RIV/62156489:43410/09:00146626" . "351087" . "Kalousek, Franti\u0161ek" . . . "V\u00FDvoj a porovn\u00E1n\u00ED cenov\u00E9 nab\u00EDdky d\u0159evostaveb v \u010Cesk\u00E9 republice v letech 2008 - 2009. Cena rodinn\u00E9ho domu je jedn\u00EDm z nejd\u016Fle\u017Eit\u011Bj\u0161\u00EDch parametr\u016F z hlediska z\u00E1kazn\u00EDka p\u0159i rozhodov\u00E1n\u00ED o jeho v\u00FDb\u011Bru a z\u00E1rove\u0148 je jedn\u00EDm z kl\u00ED\u010Dov\u00FDch marketingov\u00FDch n\u00E1stroj\u016F pro v\u00FDrobce nebo dodavatele. Volba konstruk\u010Dn\u00EDho syst\u00E9mu a konkr\u00E9tn\u00EDho dodavatele je siln\u011B ovlivn\u011Bna t\u00EDm, jak\u00E1 je cenov\u00E1 strategie. Tato pr\u00E1ce porovn\u00E1v\u00E1 cenovou konkurenceschopnost d\u0159evostaveb a zd\u011Bn\u00FDch dom\u016F jejich dodavatel\u016F a jej\u00ED v\u00FDvoj v letech 2008 - 2009 v segmentu rodinn\u00FDch dom\u016F v \u010Cesk\u00E9 republice." . . .