"Public relations jako ned\u00EDln\u00E1 sou\u010D\u00E1st vzd\u011Bl\u00E1n\u00ED absolvent\u016F." . . . "583187" . "RIV/62156489:43410/04:00003381!RIV/2005/MSM/434105/N" . "Public relations jako ned\u00EDln\u00E1 sou\u010D\u00E1st vzd\u011Bl\u00E1n\u00ED absolvent\u016F."@cs . "[CC4258377045]" . . "1"^^ . . . . . . . "8"^^ . "1"^^ . . "43410" . "EDMAN - Education for Management" . "EVIDA" . "Public relations jako ned\u00EDln\u00E1 sou\u010D\u00E1st vzd\u011Bl\u00E1n\u00ED absolvent\u016F."@cs . "83;90" . "RIV/62156489:43410/04:00003381" . "Plze\u0148" . . "Public relations as an integral part of the educational."@en . "The present time can be among other things characterized by dynamic development and by new terms domesticating in our everyday vocabulary. One of the new terms is %22environmental%22. We can hear of the elimination of environmental risks, definition of environmental requirements, enforcement of environmental policy, etc. On the other hand, we can also hear about the contemporary society which is characterized by client market, competition, market environment, etc. Graduates from the Faculty of Forestry and Wood Technology must be prepared so that their competence can stand up in these seemingly counterpole fields. They have to tend the forest and to protect it, managing it at the same time in a sound way. One of important marketable yields of the forest is represented by receipts from timber sales. And it is the sales of timber and wood products on which the entire complex of forest management and wood technology vitally depends upon. Therefore, if we want to increase the sales of wood products, we cannot"@en . "environmental policy;forest economics;public relations"@en . "Dud\u00EDk, Roman" . "P\u0159\u00EDtomnost je mimo jin\u00E9 charakteristick\u00E1 dynamick\u00FDm v\u00FDvojem a za\u0159azov\u00E1n\u00EDm nov\u00FDch slov do na\u0161eho slovn\u00EDku. Jedn\u00EDm z nich je i slovo environment\u00E1ln\u00ED. Sl\u00FDch\u00E1me o eliminov\u00E1n\u00ED environment\u00E1ln\u00EDch rizik, o definov\u00E1n\u00ED environment\u00E1ln\u00EDch po\u017Eadavk\u016F, o prosazov\u00E1n\u00ED environment\u00E1ln\u00ED politiky apod. Na druh\u00E9 stran\u011B sl\u00FDch\u00E1me tak\u00E9 i o ozna\u010Dov\u00E1n\u00ED dne\u0161n\u00ED spole\u010Dnosti, kter\u00E1 je charakterizov\u00E1na trhem kupuj\u00EDc\u00EDho, konkuren\u010Dn\u00EDmi vztahy, tr\u017En\u00EDm prost\u0159ed\u00EDm apod. Absolventi lesnick\u00E9 a d\u0159eva\u0159sk\u00E9 fakulty mus\u00ED b\u00FDt p\u0159ipravov\u00E1ni tak, aby profesn\u011B obst\u00E1li i v t\u011Bchto zd\u00E1nliv\u011B protip\u00F3ln\u00FDch oblastech. Mus\u00ED um\u011Bt les p\u011Bstovat, chr\u00E1nit, ale tak\u00E9 s n\u00EDm hospoda\u0159it. Jedn\u00EDm z d\u016Fle\u017Eit\u00FDch v\u00FDnos\u016F z lesa, kter\u00FD proch\u00E1z\u00ED trhem, jsou tr\u017Eby za prodej d\u0159\u00EDv\u00ED. A pr\u00E1v\u011B na prodeji d\u0159\u00EDv\u00ED a v\u00FDrobk\u016F ze d\u0159eva je \u017Eivotn\u011B z\u00E1visl\u00FD cel\u00FD lesnicko-d\u0159eva\u0159sk\u00FD komplex. Chceme-li tedy zv\u00FD\u0161it prodej v\u00FDrobk\u016F ze d\u0159eva, nevysta\u010D\u00EDme d\u00EDky prov\u00E1z\u00E1n\u00ED s environment\u00E1ln\u00ED str\u00E1nkou v\u011Bci pouze s marketingov\u00FDmi z\u00E1sadami, ale je nutno p\u0159istoupit k vyu\u017Eit\u00ED metod public relations."@cs . "Public relations as an integral part of the educational."@en . "Z(MSM 434100004)" . . . "P\u0159\u00EDtomnost je mimo jin\u00E9 charakteristick\u00E1 dynamick\u00FDm v\u00FDvojem a za\u0159azov\u00E1n\u00EDm nov\u00FDch slov do na\u0161eho slovn\u00EDku. Jedn\u00EDm z nich je i slovo environment\u00E1ln\u00ED. Sl\u00FDch\u00E1me o eliminov\u00E1n\u00ED environment\u00E1ln\u00EDch rizik, o definov\u00E1n\u00ED environment\u00E1ln\u00EDch po\u017Eadavk\u016F, o prosazov\u00E1n\u00ED environment\u00E1ln\u00ED politiky apod. Na druh\u00E9 stran\u011B sl\u00FDch\u00E1me tak\u00E9 i o ozna\u010Dov\u00E1n\u00ED dne\u0161n\u00ED spole\u010Dnosti, kter\u00E1 je charakterizov\u00E1na trhem kupuj\u00EDc\u00EDho, konkuren\u010Dn\u00EDmi vztahy, tr\u017En\u00EDm prost\u0159ed\u00EDm apod. Absolventi lesnick\u00E9 a d\u0159eva\u0159sk\u00E9 fakulty mus\u00ED b\u00FDt p\u0159ipravov\u00E1ni tak, aby profesn\u011B obst\u00E1li i v t\u011Bchto zd\u00E1nliv\u011B protip\u00F3ln\u00FDch oblastech. Mus\u00ED um\u011Bt les p\u011Bstovat, chr\u00E1nit, ale tak\u00E9 s n\u00EDm hospoda\u0159it. Jedn\u00EDm z d\u016Fle\u017Eit\u00FDch v\u00FDnos\u016F z lesa, kter\u00FD proch\u00E1z\u00ED trhem, jsou tr\u017Eby za prodej d\u0159\u00EDv\u00ED. A pr\u00E1v\u011B na prodeji d\u0159\u00EDv\u00ED a v\u00FDrobk\u016F ze d\u0159eva je \u017Eivotn\u011B z\u00E1visl\u00FD cel\u00FD lesnicko-d\u0159eva\u0159sk\u00FD komplex. Chceme-li tedy zv\u00FD\u0161it prodej v\u00FDrobk\u016F ze d\u0159eva, nevysta\u010D\u00EDme d\u00EDky prov\u00E1z\u00E1n\u00ED s environment\u00E1ln\u00ED str\u00E1nkou v\u011Bci pouze s marketingov\u00FDmi z\u00E1sadami, ale je nutno p\u0159istoupit k vyu\u017Eit\u00ED metod public relations." . "Public relations jako ned\u00EDln\u00E1 sou\u010D\u00E1st vzd\u011Bl\u00E1n\u00ED absolvent\u016F." . . . "80-86596-50-8" .