. . "MZLU v Brn\u011B" . "Stojarov\u00E1, \u0160\u00E1rka" . "Jak zv\u00FD\u0161it popt\u00E1vku na kybernetick\u00E9m trhu" . . "V bl\u00EDzk\u00E9 budoucnosti lze o\u010Dek\u00E1vat, \u017Ee se Internet stane nejd\u016Fle\u017Eit\u011Bj\u0161\u00EDm m\u00EDstem k uskute\u010D\u0148ov\u00E1n\u00ED jak\u00FDchkoliv obchodn\u00EDch transakc\u00ED. Vyu\u017Eit\u00ED efektivnosti a v\u00FDhodnosti S\u00EDt\u011B le\u017E\u00ED p\u0159edev\u0161\u00EDm v rukou prodejc\u016F jejich schopnostech a dovednostech ne\u017E v \u010Dek\u00E1n\u00ED na z\u00E1kazn\u00EDka. P\u0159\u00EDsp\u011Bvek pojedn\u00E1v\u00E1 o z\u00E1kladn\u00EDch mo\u017Enostech zv\u00FD\u0161en\u00ED po\u010Dtu z\u00E1kazn\u00EDk\u016F Web str\u00E1nek. V \u010Dl\u00E1nku jsou tak\u00E9 zm\u00EDn\u011Bny v\u00FDhody a nev\u00FDhody elektronick\u00E9 komerce." . "cybermarketing, cybermarket, internet, World Wide, Web, electronic commerce, information technology"@en . "Jak zv\u00FD\u0161it popt\u00E1vku na kybernetick\u00E9m trhu"@cs . . . "Mendelova zem\u011Bd\u011Blsk\u00E1 a lesnick\u00E1 univerzita v Brn\u011B. Provozn\u011B ekonomick\u00E1 fakulta" . "It is widely expected that the Internet will become a major medium for trade in the near future. The effective strategic use of Net relies less on customers and more on how the technology is managed. This paper deals the main tools how to increase traffic on Web sites. Adventages and disadvantages of e-commerce are discussed."@en . "Stojarov\u00E1, \u0160\u00E1rka" . "43110" . . . . . "80-7157-375-2" . "RIV/62156489:43110/99:11500005!RIV/2000/MSM/431100" . "Jak zv\u00FD\u0161it popt\u00E1vku na kybernetick\u00E9m trhu"@cs . . "1"^^ . "743356" . "RIV/62156489:43110/99:11500005" . "1"^^ . . "162" . "Jak zv\u00FD\u0161it popt\u00E1vku na kybernetick\u00E9m trhu" . "How to increase demand in cybermarket"@en . . . "[E00E2CFD6A23]" . . . "Mezin\u00E1rodn\u00ED konference Firma a konkuren\u010Dn\u00ED prost\u0159ed\u00ED" . . "3"^^ . . "Z(MSM 431100007)" . "How to increase demand in cybermarket"@en . .