"Principy efektivn\u00EDho zpracov\u00E1n\u00ED dokument\u016F a vyu\u017Eit\u00ED v marketingov\u00E9 komunikaci" . "Principles of effective documents processing and use in marketing communication"@en . "RIV/62156489:43110/11:00183658!RIV12-MSM-43110___" . "[9210242427ED]" . "Principy efektivn\u00EDho zpracov\u00E1n\u00ED dokument\u016F a vyu\u017Eit\u00ED v marketingov\u00E9 komunikaci" . "optimization system; mathematical model; user requirements; software selection"@en . . . . "Principy efektivn\u00EDho zpracov\u00E1n\u00ED dokument\u016F a vyu\u017Eit\u00ED v marketingov\u00E9 komunikaci"@cs . . "RIV/62156489:43110/11:00183658" . . "3"^^ . "978-80-7375-577-5" . . "Principles of effective documents processing and use in marketing communication"@en . . "3"^^ . "Principy efektivn\u00EDho zpracov\u00E1n\u00ED dokument\u016F a vyu\u017Eit\u00ED v marketingov\u00E9 komunikaci" . . "Tato pr\u00E1ce je v\u011Bnov\u00E1na mo\u017Enostem optimalizace v\u00FDb\u011Bru programov\u00E9mu vybaven\u00ED, zejm\u00E9na v oblasti zpracov\u00E1n\u00ED dokument\u016F. Vych\u00E1z\u00ED z faktu, \u017Ee software pro pr\u00E1ci s textem, stejn\u011B jako mo\u017Enosti snadn\u00E9 publikace, je bez probl\u00E9m\u016F dostupn\u00FD v\u0161em u\u017Eivatel\u016Fm po\u010D\u00EDta\u010De. U publikovan\u00FDch materi\u00E1l\u016F by v\u0161ak m\u011Blo zejm\u00E9na v oblasti marketingu platit, \u017Ee je t\u0159eba db\u00E1t na kvalitu dokument\u016F a tak\u00E9 vybrat vhodn\u00E9 programov\u00E9 vybaven\u00ED pro jejich vytvo\u0159en\u00ED. N\u00E1stroj, kter\u00FD by podpo\u0159il v\u00FDb\u011Br softwaru, v\u0161ak nebyl k dispozici. Syst\u00E9my pro v\u00FDb\u011Br programov\u00E9ho vybaven\u00ED nejsou p\u0159\u00EDli\u0161 roz\u0161\u00ED\u0159en\u00E9, obvykle jsou zam\u011B\u0159eny na \u00FAzkou vymezenou oblast softwarov\u00FDch aplikac\u00ED a postr\u00E1daj\u00ED parametrizovatelnost. P\u0159i n\u00E1vrhu nov\u00E9ho syst\u00E9mu popsan\u00E9ho v t\u00E9to pr\u00E1ci byl zvolen komplexn\u00ED p\u0159\u00EDstup, kter\u00FD se op\u00EDr\u00E1 o typografick\u00E1 pravidla, normativn\u00ED dokumenty a o dokumentovan\u00E9 vlastnosti programov\u00FDch syst\u00E9m\u016F. Tato pr\u00E1ce se pak zam\u011B\u0159uje na n\u00E1vrh syst\u00E9mu pro optimalizaci v\u00FDb\u011Bru softwaru a na form\u00E1ln\u00ED definici umo\u017E\u0148uj\u00EDc\u00ED obecnou aplikaci v libovoln\u00E9 oblasti programov\u00E9ho vybaven\u00ED. Teoretick\u00FD model procesu zpracov\u00E1n\u00ED dokument\u016F po\u010D\u00EDta\u010Dem je zalo\u017Een na existenci mno\u017Einy po\u017Eadavk\u016F a mno\u017Einy vlastnost\u00ED programov\u00E9ho vybaven\u00ED. Po\u017Eadavky p\u0159itom zahrnuj\u00ED jak normy a typografick\u00E1 pravidla, tak po\u017Eadavky u\u017Eivatele. Vzhledem ke komplexnosti programov\u00E9ho vybaven\u00ED je d\u00EDl\u010D\u00EDch po\u017Eadavk\u016F zna\u010Dn\u00E9 mno\u017Estv\u00ED, kter\u00E9 sahaj\u00ED od jemn\u00FDch nastaven\u00ED v oblasti typografie a\u017E po cenu programu a typ licence. V navr\u017Een\u00E9m syst\u00E9mu si u\u017Eivatel vyb\u00EDr\u00E1 sp\u00ED\u0161e typ dokumentu, kter\u00FD chce zpracovat. S t\u00EDm se poj\u00ED p\u0159eddefinovan\u00E9 po\u017Eadavky, kter\u00E9 m\u016F\u017Ee u\u017Eivatel upravit. \u00DAkolem syst\u00E9mu je naj\u00EDt co mo\u017En\u00E1 nejlep\u0161\u00ED shodu mezi po\u017Eadavky a vlastnostmi dostupn\u00FDch program\u016F. P\u0159itom jsou br\u00E1ny v \u00FAvahu i mo\u017En\u00E9 kombinace program\u016F, pokud jsou d\u00EDky pou\u017E\u00EDvan\u00FDm souborov\u00FDm form\u00E1t\u016Fm kompatibiln\u00ED. Kl\u00ED\u010Dovou f\u00E1z\u00ED pr\u00E1ce syst\u00E9mu je ozn\u00E1men\u00ED v\u00FDsledk\u016F u\u017Eivateli. Ka\u017Ed\u00E1 vlastnost ka\u017Ed\u00E9ho programov\u00E9ho syst\u00E9mu je dopln\u011Bna o anotaci, kter\u00E1 u\u017Eivatele informuje, jak lze jeho po\u017Eadavek tou"@cs . . . "58"^^ . "58"^^ . "Tato pr\u00E1ce je v\u011Bnov\u00E1na mo\u017Enostem optimalizace v\u00FDb\u011Bru programov\u00E9mu vybaven\u00ED, zejm\u00E9na v oblasti zpracov\u00E1n\u00ED dokument\u016F. Vych\u00E1z\u00ED z faktu, \u017Ee software pro pr\u00E1ci s textem, stejn\u011B jako mo\u017Enosti snadn\u00E9 publikace, je bez probl\u00E9m\u016F dostupn\u00FD v\u0161em u\u017Eivatel\u016Fm po\u010D\u00EDta\u010De. U publikovan\u00FDch materi\u00E1l\u016F by v\u0161ak m\u011Blo zejm\u00E9na v oblasti marketingu platit, \u017Ee je t\u0159eba db\u00E1t na kvalitu dokument\u016F a tak\u00E9 vybrat vhodn\u00E9 programov\u00E9 vybaven\u00ED pro jejich vytvo\u0159en\u00ED. N\u00E1stroj, kter\u00FD by podpo\u0159il v\u00FDb\u011Br softwaru, v\u0161ak nebyl k dispozici. Syst\u00E9my pro v\u00FDb\u011Br programov\u00E9ho vybaven\u00ED nejsou p\u0159\u00EDli\u0161 roz\u0161\u00ED\u0159en\u00E9, obvykle jsou zam\u011B\u0159eny na \u00FAzkou vymezenou oblast softwarov\u00FDch aplikac\u00ED a postr\u00E1daj\u00ED parametrizovatelnost. P\u0159i n\u00E1vrhu nov\u00E9ho syst\u00E9mu popsan\u00E9ho v t\u00E9to pr\u00E1ci byl zvolen komplexn\u00ED p\u0159\u00EDstup, kter\u00FD se op\u00EDr\u00E1 o typografick\u00E1 pravidla, normativn\u00ED dokumenty a o dokumentovan\u00E9 vlastnosti programov\u00FDch syst\u00E9m\u016F. Tato pr\u00E1ce se pak zam\u011B\u0159uje na n\u00E1vrh syst\u00E9mu pro optimalizaci v\u00FDb\u011Bru softwaru a na form\u00E1ln\u00ED definici umo\u017E\u0148uj\u00EDc\u00ED obecnou aplikaci v libovoln\u00E9 oblasti programov\u00E9ho vybaven\u00ED. Teoretick\u00FD model procesu zpracov\u00E1n\u00ED dokument\u016F po\u010D\u00EDta\u010Dem je zalo\u017Een na existenci mno\u017Einy po\u017Eadavk\u016F a mno\u017Einy vlastnost\u00ED programov\u00E9ho vybaven\u00ED. Po\u017Eadavky p\u0159itom zahrnuj\u00ED jak normy a typografick\u00E1 pravidla, tak po\u017Eadavky u\u017Eivatele. Vzhledem ke komplexnosti programov\u00E9ho vybaven\u00ED je d\u00EDl\u010D\u00EDch po\u017Eadavk\u016F zna\u010Dn\u00E9 mno\u017Estv\u00ED, kter\u00E9 sahaj\u00ED od jemn\u00FDch nastaven\u00ED v oblasti typografie a\u017E po cenu programu a typ licence. V navr\u017Een\u00E9m syst\u00E9mu si u\u017Eivatel vyb\u00EDr\u00E1 sp\u00ED\u0161e typ dokumentu, kter\u00FD chce zpracovat. S t\u00EDm se poj\u00ED p\u0159eddefinovan\u00E9 po\u017Eadavky, kter\u00E9 m\u016F\u017Ee u\u017Eivatel upravit. \u00DAkolem syst\u00E9mu je naj\u00EDt co mo\u017En\u00E1 nejlep\u0161\u00ED shodu mezi po\u017Eadavky a vlastnostmi dostupn\u00FDch program\u016F. P\u0159itom jsou br\u00E1ny v \u00FAvahu i mo\u017En\u00E9 kombinace program\u016F, pokud jsou d\u00EDky pou\u017E\u00EDvan\u00FDm souborov\u00FDm form\u00E1t\u016Fm kompatibiln\u00ED. Kl\u00ED\u010Dovou f\u00E1z\u00ED pr\u00E1ce syst\u00E9mu je ozn\u00E1men\u00ED v\u00FDsledk\u016F u\u017Eivateli. Ka\u017Ed\u00E1 vlastnost ka\u017Ed\u00E9ho programov\u00E9ho syst\u00E9mu je dopln\u011Bna o anotaci, kter\u00E1 u\u017Eivatele informuje, jak lze jeho po\u017Eadavek tou" . . . "Brno" . "Principy efektivn\u00EDho zpracov\u00E1n\u00ED dokument\u016F a vyu\u017Eit\u00ED v marketingov\u00E9 komunikaci"@cs . "223443" . "Rybi\u010Dka, Ji\u0159\u00ED" . . "P\u0159ichystal, Jan" . "43110" . "Folia Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, \u010D. 9" . . . . . "This text is devoted to possibilities of software selection optimization, especially in the area of the document processing. It comes out of the fact that text processing software as well as facilities for easy publishing are easily accessible to all computer users. Published materials should be of high quality especially in the marketing area and also suitable software for their creation should be selected. However a tool for software selection support has not been available. Systems of this type are not wide-spread, usually are focused on a narrow area of software applications and lack parametrization. When designing such a new system described in this text, the complex access was choosen based on typographic rules, normative documents and documented properties of software systems. Afterwards this text focuses on designing an optimization software selection system and then on a formal definition enabling universal application in any software area. The theoretical model of the computer document processing process is based on the existence of a requirements set and a set of software properties. These requirements nevertheless involve both standards and typographic rules and user requirements. With regard to software complexity there are a lot of partial requirements and they extend from fine settings in the typographic area to the price of software and its licence type. In the designed system the user selects more likely the document type he wants to process. The predefined requirements the user can modify are connected with it. The objective of such a system is to find the best correspondence between requirements and software properties. Nevertheless possible combinations of software are taken into account if they are compatible due to used file formats. The key phase of the system process is the announcement of the outcome to the user. Each property of each software is appended with an annotation informing the user about the fact how his r"@en . "Mendelova zem\u011Bd\u011Blsk\u00E1 a lesnick\u00E1 univerzita v Brn\u011B" . "Z(MSM6215648904)" . "\u010Ca\u010Dkov\u00E1, Petra" . . .