"1" . . "tourism; alliance; retail; small and medium sized enterprises; trade cooperation"@en . . "Alliance of small and medium sized enterprises in retail and tourism"@en . . "RIV/62156489:43110/11:00181684!RIV12-GA0-43110___" . . . "3"^^ . "Peprn\u00FD, Ale\u0161" . . "The publication is focused on implementation of strategic aliances in retail and tourism. There are especially possibilities of competitiveness increasing in small and medium sized enterprises through vertical cooperation in the given industries in this book. The reader can understand problem of both strategic alliances and so called independent trade which is represented by Czech trade firms trying to improve their market position and compete to multinational trade chains in the first part of this book. One of the other chapters is considering the characteristics of small and medium sized firms including elaboration of method and model of evaluation of their success. Position of independent trade alliances in Czech market and sales prediction is elaborated and model of strategic alliance is proposed in the next part. This grouping should primarily bring higher negotiate power and then better trade conditions during negotiation with suppliers. Problem of strategic alliances is implemented into the field of tourism in the frame of destination managament principles in the last part of this book."@en . "Aliance mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v maloobchodu a cestovn\u00EDm ruchu"@cs . "KEY Publishing s.r.o." . "Publikace je zam\u011B\u0159ena na vyu\u017Eit\u00ED strategick\u00FDch alianc\u00ED v oblasti maloobchodu a cestovn\u00EDm ruchu. Zvl\u00E1\u0161t\u011B jde o mo\u017Enosti zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti mal\u00FDch a st\u0159edn\u00EDch podnik\u016F formou vertik\u00E1ln\u00ED kooperace ve v\u00FD\u0161e uveden\u00FDch odv\u011Btv\u00EDch. V prvn\u00ED \u010D\u00E1sti knihy je \u010Dten\u00E1\u0159 uveden do problematiky jak strategick\u00FDch alianc\u00ED, tak do tzv. nez\u00E1visl\u00E9ho obchodu, kter\u00FD zde reprezentuj\u00ED \u010Desk\u00E9 obchodn\u00ED firmy sna\u017E\u00EDc\u00ED se zlep\u0161it svoji tr\u017En\u00ED pozici a konkurovat nadn\u00E1rodn\u00EDm obchodn\u00EDm \u0159et\u011Bzc\u016Fm. Jedna z dal\u0161\u00EDch kapitol se v\u011Bnuje specifik\u016Fm mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v\u010Detn\u011B zpracov\u00E1n\u00ED metodiky a modelu hodnocen\u00ED jejich \u00FAsp\u011B\u0161nosti. V n\u00E1sleduj\u00EDc\u00ED \u010D\u00E1sti je rozebr\u00E1no postaven\u00ED nez\u00E1visl\u00FDch n\u00E1kupn\u00EDch alianc\u00ED na \u010Desk\u00E9m trhu, provedena predikce prodeje pro n\u011Bkter\u00E9 z nich a navr\u017Een model strategick\u00E9 aliance. Toto seskupen\u00ED by pak m\u011Blo p\u0159in\u00E9st p\u0159edev\u0161\u00EDm v\u00FDhodn\u011Bj\u0161\u00ED vyjedn\u00E1vac\u00ED pozici, a t\u00EDm i p\u0159\u00EDzniv\u011Bj\u0161\u00ED obchodn\u00ED podm\u00EDnky p\u0159i jedn\u00E1n\u00ED s dodavatelsk\u00FDmi firmami. V posledn\u00ED kapitole je problematika strategick\u00FDch alianc\u00ED aplikov\u00E1na do oblasti cestovn\u00EDho ruchu na principech destina\u010Dn\u00EDho managementu."@cs . "[D4D867A343CF]" . "3"^^ . "Vaj\u010Dnerov\u00E1, Ida" . . "978-80-7418-130-6" . "87"^^ . "87"^^ . . "RIV/62156489:43110/11:00181684" . . . . . "P(GA402/09/1513)" . "Z\u00E1boj, Marek" . "185201" . . . . "Aliance mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v maloobchodu a cestovn\u00EDm ruchu" . . . "Alliance of small and medium sized enterprises in retail and tourism"@en . "Ostrava" . . "Aliance mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v maloobchodu a cestovn\u00EDm ruchu" . . "Aliance mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v maloobchodu a cestovn\u00EDm ruchu"@cs . "Publikace je zam\u011B\u0159ena na vyu\u017Eit\u00ED strategick\u00FDch alianc\u00ED v oblasti maloobchodu a cestovn\u00EDm ruchu. Zvl\u00E1\u0161t\u011B jde o mo\u017Enosti zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti mal\u00FDch a st\u0159edn\u00EDch podnik\u016F formou vertik\u00E1ln\u00ED kooperace ve v\u00FD\u0161e uveden\u00FDch odv\u011Btv\u00EDch. V prvn\u00ED \u010D\u00E1sti knihy je \u010Dten\u00E1\u0159 uveden do problematiky jak strategick\u00FDch alianc\u00ED, tak do tzv. nez\u00E1visl\u00E9ho obchodu, kter\u00FD zde reprezentuj\u00ED \u010Desk\u00E9 obchodn\u00ED firmy sna\u017E\u00EDc\u00ED se zlep\u0161it svoji tr\u017En\u00ED pozici a konkurovat nadn\u00E1rodn\u00EDm obchodn\u00EDm \u0159et\u011Bzc\u016Fm. Jedna z dal\u0161\u00EDch kapitol se v\u011Bnuje specifik\u016Fm mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v\u010Detn\u011B zpracov\u00E1n\u00ED metodiky a modelu hodnocen\u00ED jejich \u00FAsp\u011B\u0161nosti. V n\u00E1sleduj\u00EDc\u00ED \u010D\u00E1sti je rozebr\u00E1no postaven\u00ED nez\u00E1visl\u00FDch n\u00E1kupn\u00EDch alianc\u00ED na \u010Desk\u00E9m trhu, provedena predikce prodeje pro n\u011Bkter\u00E9 z nich a navr\u017Een model strategick\u00E9 aliance. Toto seskupen\u00ED by pak m\u011Blo p\u0159in\u00E9st p\u0159edev\u0161\u00EDm v\u00FDhodn\u011Bj\u0161\u00ED vyjedn\u00E1vac\u00ED pozici, a t\u00EDm i p\u0159\u00EDzniv\u011Bj\u0161\u00ED obchodn\u00ED podm\u00EDnky p\u0159i jedn\u00E1n\u00ED s dodavatelsk\u00FDmi firmami. V posledn\u00ED kapitole je problematika strategick\u00FDch alianc\u00ED aplikov\u00E1na do oblasti cestovn\u00EDho ruchu na principech destina\u010Dn\u00EDho managementu." . "43110" . . "Aliance mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v maloobchodu a cestovn\u00EDm ruchu" .