. "In recent years, dairy producers decided to use milk machine as a form of direct sales of milk to consumers. Small producers use this machines because purchasers pay them low price for milk. It also helps them to make a direct link to the consumers. This paper introduces selected results of a marketing survey, which was implemented in March 2011 for a sample of 367 respondents. A partial goal of this investigation was to determine consumer behavior when purchasing milk from vending machines. The article introduces consumer attitudes to milk from machines and the reasons that lead consumers to use this method of purchase."@en . "S" . . . "Chov\u00E1n\u00ED spot\u0159ebitele p\u0159i nakupov\u00E1n\u00ED ml\u00E9ka z ml\u00E9komatu"@cs . "190304" . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F IV. Mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konference doktorand\u016F a mlad\u00FDch v\u011Bdeck\u00FDch pracovn\u00EDk\u016F" . . . "8"^^ . . "Vr\u0161kov\u00E1, Veronika" . "3"^^ . "Chov\u00E1n\u00ED spot\u0159ebitele p\u0159i nakupov\u00E1n\u00ED ml\u00E9ka z ml\u00E9komatu"@cs . . "[150985A7367D]" . . "978-80-7248-620-5" . . "3"^^ . "Consumer behavior when purchasing milk from milk machine"@en . "43110" . . "RIV/62156489:43110/11:00180507" . "consumer behavior; sale of milk; personal interviews; questionnaire; milk machine"@en . . . "V posledn\u00EDch letech se n\u011Bkte\u0159\u00ED producenti ml\u00E9ka rozhodli vyu\u017E\u00EDt automaty jako p\u0159\u00EDmou formu prodeje ml\u00E9ka spot\u0159ebiteli. Mal\u00ED producenti tak \u010D\u00E1ste\u010Dn\u011B \u0159e\u0161\u00ED n\u00EDzk\u00E9 v\u00FDkupn\u00ED ceny odb\u011Bratel\u016F a z\u00E1rove\u0148 vytv\u00E1\u0159\u00ED p\u0159\u00EDmou vazbu na z\u00E1kazn\u00EDka. Tento p\u0159\u00EDsp\u011Bvek seznamuje s vybran\u00FDmi v\u00FDsledky marketingov\u00E9ho \u0161et\u0159en\u00ED, kter\u00E9 bylo realizov\u00E1no v b\u0159eznu 2011 u vzorku 367 respondent\u016F. D\u00EDl\u010D\u00EDm c\u00EDlem tohoto \u0161et\u0159en\u00ED bylo poznat spot\u0159ebn\u00ED chov\u00E1n\u00ED p\u0159i koupi ml\u00E9ka z automat\u016F. P\u0159\u00EDsp\u011Bvek seznamuje s postoji spot\u0159ebitel\u016F k automat\u016Fm na ml\u00E9ko a d\u016Fvody, kter\u00E9 vedou konzumenta k vyu\u017E\u00EDv\u00E1n\u00ED tohoto zp\u016Fsobu n\u00E1kupu." . "Proch\u00E1zkov\u00E1, Zuzana" . . . . . "Consumer behavior when purchasing milk from milk machine"@en . "V posledn\u00EDch letech se n\u011Bkte\u0159\u00ED producenti ml\u00E9ka rozhodli vyu\u017E\u00EDt automaty jako p\u0159\u00EDmou formu prodeje ml\u00E9ka spot\u0159ebiteli. Mal\u00ED producenti tak \u010D\u00E1ste\u010Dn\u011B \u0159e\u0161\u00ED n\u00EDzk\u00E9 v\u00FDkupn\u00ED ceny odb\u011Bratel\u016F a z\u00E1rove\u0148 vytv\u00E1\u0159\u00ED p\u0159\u00EDmou vazbu na z\u00E1kazn\u00EDka. Tento p\u0159\u00EDsp\u011Bvek seznamuje s vybran\u00FDmi v\u00FDsledky marketingov\u00E9ho \u0161et\u0159en\u00ED, kter\u00E9 bylo realizov\u00E1no v b\u0159eznu 2011 u vzorku 367 respondent\u016F. D\u00EDl\u010D\u00EDm c\u00EDlem tohoto \u0161et\u0159en\u00ED bylo poznat spot\u0159ebn\u00ED chov\u00E1n\u00ED p\u0159i koupi ml\u00E9ka z automat\u016F. P\u0159\u00EDsp\u011Bvek seznamuje s postoji spot\u0159ebitel\u016F k automat\u016Fm na ml\u00E9ko a d\u016Fvody, kter\u00E9 vedou konzumenta k vyu\u017E\u00EDv\u00E1n\u00ED tohoto zp\u016Fsobu n\u00E1kupu."@cs . "Chov\u00E1n\u00ED spot\u0159ebitele p\u0159i nakupov\u00E1n\u00ED ml\u00E9ka z ml\u00E9komatu" . "Karvin\u00E1" . . "RIV/62156489:43110/11:00180507!RIV12-MSM-43110___" . "Opava" . "2011-11-04+01:00"^^ . . . "Slezsk\u00E1 univerzita v Opav\u011B" . "Chov\u00E1n\u00ED spot\u0159ebitele p\u0159i nakupov\u00E1n\u00ED ml\u00E9ka z ml\u00E9komatu" . . "Proch\u00E1zkov\u00E1, Lenka" .