"3"^^ . . . "Using Neural Networks for Marketing Research Data Classification" . "Mathematical Methods and Techniques in Engeneering & Environmental Science" . "978-1-61804-046-6" . "RIV/62156489:43110/11:00179245!RIV13-MSM-43110___" . "3"^^ . . "This paper deals with problems of marketing research data classification by means of artificial Neural Networks algorithms. Two basic methods are described, classification with the aid of Multi-layer Perceptron neural network with Back-propagation algorithm and classification with the aid of Self-organizing (Kohonen's) maps. Finally, applicability of these algorithms is compared. These algorithms are applied over the data from a survey about consumer behavior in the food market in the Czech Republic. The limits of this approach are considered and possibilities of more complex structural recognition methods and semi-supervised learning utilization are suggested."@en . "[D0462CDFFC5D]" . . . . . . "43110" . . "This paper deals with problems of marketing research data classification by means of artificial Neural Networks algorithms. Two basic methods are described, classification with the aid of Multi-layer Perceptron neural network with Back-propagation algorithm and classification with the aid of Self-organizing (Kohonen's) maps. Finally, applicability of these algorithms is compared. These algorithms are applied over the data from a survey about consumer behavior in the food market in the Czech Republic. The limits of this approach are considered and possibilities of more complex structural recognition methods and semi-supervised learning utilization are suggested." . . . "Using Neural Networks for Marketing Research Data Classification"@en . . "2011-01-01+01:00"^^ . "\u0160\u0165astn\u00FD, Ji\u0159\u00ED" . . . "Using Neural Networks for Marketing Research Data Classification"@en . "Using Neural Networks for Marketing Research Data Classification" . . . "Z(MSM6215648904)" . . "Moty\u010Dka, Arno\u0161t" . "Tur\u010D\u00EDnek, Pavel" . . . . . "Catania, Sicily, Italy" . "Classification; Back Propagation; Multi-Layer Perceptron; Self-Organizing Maps; Consumer Behavior; Neural Networks"@en . "WSEAS Press" . "Catania, Sicily, Italy" . . "RIV/62156489:43110/11:00179245" . "237369" . "5"^^ .