. "RIV/62156489:43110/10:00166084!RIV11-MSM-43110___" . "Stojarov\u00E1, \u0160\u00E1rka" . "978-80-7375-385-6" . "246594" . "The value of trademarks is of crucial importance for the competitiveness of a company in both regional and global markets. The strength of a trademark plays an important role and influences people selecting and purchasing individual products. Due to this fact there are many people offering various imitations of proprietary products and legislation of practically all states fights against such forgeries. In the Czech Republic registered trade marks are administered by the Office of Industrial Property but there are some foreign companies, which also offer such protection to Czech companies. Such an activity is illegal and violates provisions of the Act. N\u00B0 441/2003 Sb., on trademarks. The paper deals also with denomination of origin and geographical marking of products with regard to the similar legislation of the European Union."@en . "2"^^ . . . . "6"^^ . "Anal\u00FDza aktu\u00E1ln\u00ED problematiky ochrann\u00FDch zn\u00E1mek v \u010Cesk\u00E9 republice a ochrann\u00FDch zn\u00E1mek Evropsk\u00E9 unie" . . "Firma a konkuren\u010Dn\u00ED prost\u0159ed\u00ED 2010" . . . . "2"^^ . . . "Z(MSM6215648904)" . "2010-03-11+01:00"^^ . "RIV/62156489:43110/10:00166084" . . "Schwarzov\u00E1, Zuzana" . "Provozn\u011B ekonomick\u00E1 fakulta, Mendelova univerzita v Brn\u011B" . . "Brno" . "43110" . "Brno" . . . "Hodnota ochrann\u00E9 zn\u00E1mky m\u016F\u017Ee m\u00EDt pro firmu z\u00E1sadn\u00ED v\u00FDznam pro jej\u00ED konkurenceschopnost na trhu. S\u00EDla zn\u00E1mky p\u016Fsob\u00EDc\u00ED na z\u00E1kazn\u00EDka u mnoha produkt\u016F je rozhoduj\u00EDc\u00ED pro jeho v\u00FDb\u011Br. Proto se st\u00E1le setk\u00E1v\u00E1me s falzifik\u00E1ty a v\u011Bt\u0161ina st\u00E1t\u016F se sna\u017E\u00ED proti jejich prodeji \u00FA\u010Dinn\u011B zasahovat. Ochrann\u00E9 zn\u00E1mky jsou spravov\u00E1ny \u00DA\u0159adem pr\u016Fmyslov\u00E9ho vlastnictv\u00ED, ale na trhu se objevuj\u00ED p\u0159edev\u0161\u00EDm zahrani\u010Dn\u00ED firmy, kter\u00E9 nab\u00EDz\u00ED tuto ochranu, co\u017E je v rozporu se Z\u00E1konem \u010D. 441/2003 Sb., o ochrann\u00FDch zn\u00E1mk\u00E1ch. \u010Cl\u00E1nek se zab\u00FDv\u00E1 tak\u00E9 ozna\u010Den\u00EDm p\u016Fvodu a zem\u011Bpisn\u00FDm ozna\u010Den\u00EDm. V t\u00E9to souvislosti je diskutov\u00E1na problematika ochrann\u00FDch zn\u00E1mek Evropsk\u00E9 unie."@cs . "Anal\u00FDza aktu\u00E1ln\u00ED problematiky ochrann\u00FDch zn\u00E1mek v \u010Cesk\u00E9 republice a ochrann\u00FDch zn\u00E1mek Evropsk\u00E9 unie"@cs . "Anal\u00FDza aktu\u00E1ln\u00ED problematiky ochrann\u00FDch zn\u00E1mek v \u010Cesk\u00E9 republice a ochrann\u00FDch zn\u00E1mek Evropsk\u00E9 unie" . . . . "trademark; tradition; European Union; Czech Republic"@en . "[1176B9450237]" . "The analysis of trademarks today status in the Czech Republic and trademarks of European Union"@en . "Anal\u00FDza aktu\u00E1ln\u00ED problematiky ochrann\u00FDch zn\u00E1mek v \u010Cesk\u00E9 republice a ochrann\u00FDch zn\u00E1mek Evropsk\u00E9 unie"@cs . "The analysis of trademarks today status in the Czech Republic and trademarks of European Union"@en . "Hodnota ochrann\u00E9 zn\u00E1mky m\u016F\u017Ee m\u00EDt pro firmu z\u00E1sadn\u00ED v\u00FDznam pro jej\u00ED konkurenceschopnost na trhu. S\u00EDla zn\u00E1mky p\u016Fsob\u00EDc\u00ED na z\u00E1kazn\u00EDka u mnoha produkt\u016F je rozhoduj\u00EDc\u00ED pro jeho v\u00FDb\u011Br. Proto se st\u00E1le setk\u00E1v\u00E1me s falzifik\u00E1ty a v\u011Bt\u0161ina st\u00E1t\u016F se sna\u017E\u00ED proti jejich prodeji \u00FA\u010Dinn\u011B zasahovat. Ochrann\u00E9 zn\u00E1mky jsou spravov\u00E1ny \u00DA\u0159adem pr\u016Fmyslov\u00E9ho vlastnictv\u00ED, ale na trhu se objevuj\u00ED p\u0159edev\u0161\u00EDm zahrani\u010Dn\u00ED firmy, kter\u00E9 nab\u00EDz\u00ED tuto ochranu, co\u017E je v rozporu se Z\u00E1konem \u010D. 441/2003 Sb., o ochrann\u00FDch zn\u00E1mk\u00E1ch. \u010Cl\u00E1nek se zab\u00FDv\u00E1 tak\u00E9 ozna\u010Den\u00EDm p\u016Fvodu a zem\u011Bpisn\u00FDm ozna\u010Den\u00EDm. V t\u00E9to souvislosti je diskutov\u00E1na problematika ochrann\u00FDch zn\u00E1mek Evropsk\u00E9 unie." . .