"978-80-7375-385-6" . "6"^^ . "The paper deals with the lifetime value. This objective is part of the theme %22Customer relationship management%22. Contribution is depended on qualitative marketing research, which was realised in years 2009 and 2010. Project is based on in-depth interview with 122 respondents. Research is focusing on customer total costs, loyalty of customer, profit, reference value, customer value, value of customer awareness and marketing costs. Analysis is prerequisite to construction of lifetime value model."@en . "Hodnota z\u00E1kazn\u00EDka" . . . . "Lifetime value"@en . . "Firma a konkuren\u010Dn\u00ED prost\u0159ed\u00ED 2010" . . . . . "Brno" . "T\u00E9matem p\u0159\u00EDsp\u011Bvku je hodnota z\u00E1kazn\u00EDka, kter\u00E1 n\u00E1le\u017E\u00ED do oblasti \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky. P\u0159\u00EDsp\u011Bvek se op\u00EDr\u00E1 o kvalitativn\u00ED v\u00FDzkum prob\u00EDhaj\u00EDc\u00ED v letech 2009 a 2010. Je zalo\u017Een na 122 hloubkov\u00FDch rozhovorech s respondenty z r\u016Fzn\u00FDch odv\u011Btv\u00ED. Faktory, kter\u00E9 jsou v p\u0159\u00EDsp\u011Bvku analyzov\u00E1ny jsou n\u00E1klady na vztah se z\u00E1kazn\u00EDkem, loajalita z\u00E1kazn\u00EDk\u016F, ziskovost vztah\u016F, hodnota doporu\u010Den\u00ED, hodnota pro z\u00E1kazn\u00EDka, hodnota informovanosti, \u00FArove\u0148 marketingov\u00FDch n\u00E1klad\u016F. Anal\u00FDza je p\u0159edpokladem pro sestaven\u00ED modelu hodnoty z\u00E1kazn\u00EDka."@cs . "lifetime value; customer value; customer relationship management; loyalty"@en . "Brno" . "262003" . "Lifetime value"@en . . . "Provozn\u011B ekonomick\u00E1 fakulta, Mendelova univerzita v Brn\u011B" . . "T\u00E9matem p\u0159\u00EDsp\u011Bvku je hodnota z\u00E1kazn\u00EDka, kter\u00E1 n\u00E1le\u017E\u00ED do oblasti \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky. P\u0159\u00EDsp\u011Bvek se op\u00EDr\u00E1 o kvalitativn\u00ED v\u00FDzkum prob\u00EDhaj\u00EDc\u00ED v letech 2009 a 2010. Je zalo\u017Een na 122 hloubkov\u00FDch rozhovorech s respondenty z r\u016Fzn\u00FDch odv\u011Btv\u00ED. Faktory, kter\u00E9 jsou v p\u0159\u00EDsp\u011Bvku analyzov\u00E1ny jsou n\u00E1klady na vztah se z\u00E1kazn\u00EDkem, loajalita z\u00E1kazn\u00EDk\u016F, ziskovost vztah\u016F, hodnota doporu\u010Den\u00ED, hodnota pro z\u00E1kazn\u00EDka, hodnota informovanosti, \u00FArove\u0148 marketingov\u00FDch n\u00E1klad\u016F. Anal\u00FDza je p\u0159edpokladem pro sestaven\u00ED modelu hodnoty z\u00E1kazn\u00EDka." . . "[C40ED9989056]" . "2010-03-11+01:00"^^ . "1"^^ . . "1"^^ . "Hodnota z\u00E1kazn\u00EDka"@cs . "RIV/62156489:43110/10:00165281!RIV11-MSM-43110___" . "Hodnota z\u00E1kazn\u00EDka" . "Sou\u010Dek, Martin" . "Hodnota z\u00E1kazn\u00EDka"@cs . "Z(MSM6215648904)" . "43110" . . . "RIV/62156489:43110/10:00165281" . . .