"978-80-7394-225-0" . "280453" . "\u010Cesk\u00E9 Bud\u011Bjovice" . "Chl\u00E1dkov\u00E1, Helena" . "RIV/62156489:43110/10:00165114!RIV12-MSM-43110___" . . . . . . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F ze setk\u00E1n\u00ED kateder a \u00FAstav\u016F \u0159\u00EDzen\u00ED a managementu 2010" . . "[184BE98E14E7]" . "\u010Cesk\u00FD Krumlov" . "5"^^ . "Success Factors of the Winery"@en . "Potenci\u00E1ly \u00FAsp\u011Bchu vina\u0159sk\u00E9 firmy"@cs . . "\u0160pa\u010Dkov\u00E1, Lucie" . "The article deals with the identification of success factors of growing businesses Znov\u00EDn Znojmo, a.s. The aim is to identify the strengths and the proposal to eliminate major weaknesses. The firm Vinn\u00E9 sklepy Valtice, a.s. was used for evaluating the potential success and identify strengths and weaknesses. The most important strengths of the company Znov\u00EDn Znojmo can be regarded as tradition and brand image, promotional activities and quality of ancillary services provided by business partners and end consumers. For the weaknesses may be particularly interested in small export abroad, and uneven coverage of the domestic market."@en . . . "Potenci\u00E1ly \u00FAsp\u011Bchu vina\u0159sk\u00E9 firmy"@cs . . "3"^^ . . "3"^^ . . "Success Factors of the Winery"@en . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 identifikac\u00ED faktor\u016F \u00FAsp\u011Bchu vina\u0159sk\u00E9 firmy Znov\u00EDn Znojmo, a.s.. C\u00EDlem je identifikace siln\u00FDch str\u00E1nek a n\u00E1vrh na eliminaci nejv\u00FDznamn\u011Bj\u0161\u00EDch slab\u00FDch str\u00E1nek. Pro hodnocen\u00ED potenci\u00E1lu \u00FAsp\u011Bchu a identifikaci siln\u00FDch a slab\u00FDch str\u00E1nek byla vyu\u017Eita firma Vinn\u00E9 sklepy Valtice, a.s.. Za nejv\u00FDznamn\u011Bj\u0161\u00ED siln\u00E9 str\u00E1nky firmy Znov\u00EDn Znojmo lze pova\u017Eovat tradici a vn\u00EDm\u00E1n\u00ED zna\u010Dky, propaga\u010Dn\u00ED aktivity a kvalitu doprovodn\u00FDch slu\u017Eeb poskytovan\u00FD obchodn\u00EDm partner\u016Fm i kone\u010Dn\u00FDm spot\u0159ebitel\u016Fm. Za slab\u00E9 str\u00E1nky lze pova\u017Eovat p\u0159edev\u0161\u00EDm mal\u00FD z\u00E1jem o export do zahrani\u010D\u00ED a nerovnom\u011Brn\u00E9 pokryt\u00ED tuzemsk\u00E9ho trhu. Tento p\u0159\u00EDsp\u011Bvek je sou\u010D\u00E1st\u00ED V\u00FDzkumn\u00E9ho z\u00E1m\u011Bru MSM 6215648904, \u0159e\u0161en\u00E9ho na PEF Mendelovy univerzity v Brn\u011B"@cs . . "2010-01-01+01:00"^^ . "Potenci\u00E1ly \u00FAsp\u011Bchu vina\u0159sk\u00E9 firmy" . "\u017Dufan, Pavel" . . "43110" . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 identifikac\u00ED faktor\u016F \u00FAsp\u011Bchu vina\u0159sk\u00E9 firmy Znov\u00EDn Znojmo, a.s.. C\u00EDlem je identifikace siln\u00FDch str\u00E1nek a n\u00E1vrh na eliminaci nejv\u00FDznamn\u011Bj\u0161\u00EDch slab\u00FDch str\u00E1nek. Pro hodnocen\u00ED potenci\u00E1lu \u00FAsp\u011Bchu a identifikaci siln\u00FDch a slab\u00FDch str\u00E1nek byla vyu\u017Eita firma Vinn\u00E9 sklepy Valtice, a.s.. Za nejv\u00FDznamn\u011Bj\u0161\u00ED siln\u00E9 str\u00E1nky firmy Znov\u00EDn Znojmo lze pova\u017Eovat tradici a vn\u00EDm\u00E1n\u00ED zna\u010Dky, propaga\u010Dn\u00ED aktivity a kvalitu doprovodn\u00FDch slu\u017Eeb poskytovan\u00FD obchodn\u00EDm partner\u016Fm i kone\u010Dn\u00FDm spot\u0159ebitel\u016Fm. Za slab\u00E9 str\u00E1nky lze pova\u017Eovat p\u0159edev\u0161\u00EDm mal\u00FD z\u00E1jem o export do zahrani\u010D\u00ED a nerovnom\u011Brn\u00E9 pokryt\u00ED tuzemsk\u00E9ho trhu. Tento p\u0159\u00EDsp\u011Bvek je sou\u010D\u00E1st\u00ED V\u00FDzkumn\u00E9ho z\u00E1m\u011Bru MSM 6215648904, \u0159e\u0161en\u00E9ho na PEF Mendelovy univerzity v Brn\u011B" . "Potenci\u00E1ly \u00FAsp\u011Bchu vina\u0159sk\u00E9 firmy" . "Z(MSM6215648904)" . . "RIV/62156489:43110/10:00165114" . . . "strengths; weaknesses; success factors"@en . "Ekonomick\u00E1 fakulta, Jiho\u010Desk\u00E1 univerzita v \u010Cesk\u00FDch Bud\u011Bjovic\u00EDch" . .