"P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en na syst\u00E9my kvality uplat\u0148ovan\u00E9 u slu\u017Eeb cestovn\u00EDho ruchu. P\u0159estavuje p\u0159\u00EDstupy zalo\u017Een\u00E9 na dodr\u017Eov\u00E1n\u00ED standard\u016F vybavenosti, kter\u00E9 jsou vyu\u017E\u00EDv\u00E1ny v \u010Cesk\u00E9 republice v oblasti ubytovac\u00EDch a stravovac\u00EDch slu\u017Eeb (Hotelstars, HACAP), d\u00E1le ISO normy \u0159ady 9000 a syst\u00E9my komplexn\u00EDho managementu kvality. V r\u00E1mci komplexn\u00EDho managementu kvality se podrobn\u011Bji v\u011Bnuje modelu v\u00FDjime\u010Dnosti EFQM (European Foundation for Quality Management) a evropsk\u00E9mu integrovan\u00E9mu syst\u00E9mu kvality IQM (Integrated Quality Management). V p\u0159\u00EDsp\u011Bvku je pouk\u00E1z\u00E1no na nutnost podpory kvality slu\u017Eeb cestovn\u00EDho ruchu a vytvo\u0159en\u00ED n\u00E1rodn\u00EDho syst\u00E9mu kvality p\u0159\u00EDpadn\u011B vyu\u017Eit\u00ED ji\u017E zaveden\u00FDch evropsk\u00FDch syst\u00E9m\u016F, kter\u00E9 maj\u00ED mezin\u00E1rodn\u00ED charakter."@cs . . . "[7D537620CB67]" . . . . . "43110" . . . "Provozn\u011B ekonomick\u00E1 fakulta, Mendelova univerzita v Brn\u011B" . "Ryglov\u00E1, Kate\u0159ina" . "EFQM; quality; iso standards"@en . . "APPROACHES TO THE QUALITY MANAGEMENT IN TOURISM SERVICES"@en . "P\u0158\u00CDSTUPY K MANAGEMENTU KVALITY VE SLU\u017DB\u00C1CH CESTOVN\u00CDHO RUCHU" . "The paper focuses on the systems of quality used in tourism services. It introduces approaches based on observing facility standards that are used in the Czech Republic in the area of accommodation and boarding services (Hotelstars, HACAP), then ISO standards of 9000 group and the systems of complex quality management. Within the frame of complex quality management it deals with the model of exceptionality EFQM (European Foundation for Quality Management) and the European integrated system of quality IQM (Integrated Quality Management) in more detail. The necessity to support the quality of tourism services is pointed out in the paper, as well as to create a national system of quality or possibly using already existing European systems of international character."@en . . "P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en na syst\u00E9my kvality uplat\u0148ovan\u00E9 u slu\u017Eeb cestovn\u00EDho ruchu. P\u0159estavuje p\u0159\u00EDstupy zalo\u017Een\u00E9 na dodr\u017Eov\u00E1n\u00ED standard\u016F vybavenosti, kter\u00E9 jsou vyu\u017E\u00EDv\u00E1ny v \u010Cesk\u00E9 republice v oblasti ubytovac\u00EDch a stravovac\u00EDch slu\u017Eeb (Hotelstars, HACAP), d\u00E1le ISO normy \u0159ady 9000 a syst\u00E9my komplexn\u00EDho managementu kvality. V r\u00E1mci komplexn\u00EDho managementu kvality se podrobn\u011Bji v\u011Bnuje modelu v\u00FDjime\u010Dnosti EFQM (European Foundation for Quality Management) a evropsk\u00E9mu integrovan\u00E9mu syst\u00E9mu kvality IQM (Integrated Quality Management). V p\u0159\u00EDsp\u011Bvku je pouk\u00E1z\u00E1no na nutnost podpory kvality slu\u017Eeb cestovn\u00EDho ruchu a vytvo\u0159en\u00ED n\u00E1rodn\u00EDho syst\u00E9mu kvality p\u0159\u00EDpadn\u011B vyu\u017Eit\u00ED ji\u017E zaveden\u00FDch evropsk\u00FDch syst\u00E9m\u016F, kter\u00E9 maj\u00ED mezin\u00E1rodn\u00ED charakter." . "RIV/62156489:43110/10:00159322!RIV11-MSM-43110___" . . . "2"^^ . "Firma a konkuren\u010Dn\u00ED prost\u0159ed\u00ED 2010" . "APPROACHES TO THE QUALITY MANAGEMENT IN TOURISM SERVICES"@en . . . "8"^^ . "978-80-7375-385-6" . "2"^^ . "P\u0158\u00CDSTUPY K MANAGEMENTU KVALITY VE SLU\u017DB\u00C1CH CESTOVN\u00CDHO RUCHU" . "P\u0158\u00CDSTUPY K MANAGEMENTU KVALITY VE SLU\u017DB\u00C1CH CESTOVN\u00CDHO RUCHU"@cs . . "2010-03-11+01:00"^^ . "Vaj\u010Dnerov\u00E1, Ida" . "Brno" . "RIV/62156489:43110/10:00159322" . "P\u0158\u00CDSTUPY K MANAGEMENTU KVALITY VE SLU\u017DB\u00C1CH CESTOVN\u00CDHO RUCHU"@cs . "Brno" . . "Z(MSM6215648904)" . . "282051" .