"The level of destination management in the South-Moravian region" . "268354" . "The level of destination management in the South-Moravian region"@en . "[C5B087503CD5]" . . . . . "43110" . . . . . . "1537-1506" . . "2"^^ . "6"^^ . "Ryglov\u00E1, Kate\u0159ina" . "Chinese Business Review" . "81" . "2"^^ . "The level of destination management in the South-Moravian region" . "RIV/62156489:43110/10:00158656" . . . "tourism development; partnership; South-Moravian region; destination management company; destination management"@en . "US - Spojen\u00E9 st\u00E1ty americk\u00E9" . . "RIV/62156489:43110/10:00158656!RIV11-MSM-43110___" . . "Tourism is not only a significant tool of prosperity in well-known tourist destinations, but it is also an important potential development element in developing rural regions. In Czech Republic, the field of regional development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and passes through natural development. Fierce competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance in the region. The paper outlines the main theoretical basis, principles and tools of destination management, and subsequently it summarizes the results of the analysis and"@en . "Vaj\u010Dnerov\u00E1, Ida" . . "The level of destination management in the South-Moravian region"@en . "Z(MSM6215648904)" . . . "Tourism is not only a significant tool of prosperity in well-known tourist destinations, but it is also an important potential development element in developing rural regions. In Czech Republic, the field of regional development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and passes through natural development. Fierce competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance in the region. The paper outlines the main theoretical basis, principles and tools of destination management, and subsequently it summarizes the results of the analysis and" . "9/3" . .