"[014903A2CA60]" . "Z(MSM6215648904)" . "The article represents entry in encyclopedia which sums up all fundamental and relevant aspects of marketing management of educational institutions."@en . "Jedn\u00E1 se o obs\u00E1hl\u00E9 heslo v encyklopedii shrnuj\u00EDc\u00ED v\u0161echny z\u00E1kladn\u00ED aspekty marketingov\u00E9ho \u0159\u00EDzen\u00ED vzd\u011Bl\u00E1vac\u00EDch instituc\u00ED." . "935"^^ . "13"^^ . . "Sv\u011Btl\u00EDk, Jaroslav" . "Praha" . "Marketingov\u00E9 \u0159\u00EDzen\u00ED \u0161koly"@cs . . . . "Marketingov\u00E9 \u0159\u00EDzen\u00ED \u0161koly" . "RIV/62156489:43110/09:00193435" . . "marketing mix of educational institutions, schools marketing strategy; school marketing, clients, target groups,"@en . . "RIV/62156489:43110/09:00193435!RIV13-MSM-43110___" . . "Marketingov\u00E9 \u0159\u00EDzen\u00ED \u0161koly"@cs . . "978-80-7367-546-2" . "Marketingov\u00E9 \u0159\u00EDzen\u00ED \u0161koly" . . "Port\u00E1l" . . . . . "1"^^ . "Marketing management of school"@en . "Pedagogick\u00E1 encyklopedie" . "Marketing management of school"@en . "43110" . "324764" . . . "1"^^ . . "Jedn\u00E1 se o obs\u00E1hl\u00E9 heslo v encyklopedii shrnuj\u00EDc\u00ED v\u0161echny z\u00E1kladn\u00ED aspekty marketingov\u00E9ho \u0159\u00EDzen\u00ED vzd\u011Bl\u00E1vac\u00EDch instituc\u00ED."@cs . .