. . "P\u0159\u00EDsp\u011Bvek popisuje aplikace eLearningu do v\u00FDuky marketingu a je zam\u011B\u0159en na vzd\u011Bl\u00E1vac\u00ED proces na Mendelov\u011B zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzit\u011B v Brn\u011B. \u010Cl\u00E1nek popisuje zav\u00E1d\u011Bn\u00ED eLearningov\u00FDch proces\u016F na Mendelov\u011B zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzit\u011B v Brn\u011B od po\u010D\u00E1tku 90. Let minul\u00E9ho stolet\u00ED do sou\u010Dasnosti. Na z\u00E1klad\u011B marketingov\u00E9ho \u0161et\u0159en\u00ED hodnot\u00ED d\u016Fsledky nasazen\u00ED eLearningu do v\u00FDuky marketingov\u00FDch p\u0159edm\u011Bt\u016F, zejm\u00E9na na Provozn\u011B ekonomick\u00E9 fakult\u011B."@cs . "Vyu\u017Eit\u00ED eLearningu p\u0159i v\u00FDuce marketingu"@cs . "eLearning usage in marketing education process"@en . . "2"^^ . "350756" . "Vyu\u017Eit\u00ED eLearningu p\u0159i v\u00FDuce marketingu" . "Stojarov\u00E1, \u0160\u00E1rka" . . "5"^^ . "978-80-87314-04-3" . . . "2"^^ . . . "Dufek, Ond\u0159ej" . . "Z(MSM6215648904)" . "education; marketing research; eLearning"@en . "Vyu\u017Eit\u00ED eLearningu p\u0159i v\u00FDuce marketingu" . "Vyu\u017Eit\u00ED eLearningu p\u0159i v\u00FDuce marketingu"@cs . "This paper describes application of eLearning in marketing education process. It is focused on marketing education at Mendel University of Agriculture and Forestry in Brno. The process of e-learning application into the educational system of Mendel University of Agriculture and Forestry in Brno and its usage for studying marketing subjects is described in this paper. The goal of this paper is to spread practical knowledge about eLearning usage in marketing education process."@en . "Nov\u00E9 trendy - Nov\u00E9 n\u00E1pady 2009" . . "RIV/62156489:43110/09:00150339!RIV10-MSM-43110___" . . "eLearning usage in marketing education process"@en . . "P\u0159\u00EDsp\u011Bvek popisuje aplikace eLearningu do v\u00FDuky marketingu a je zam\u011B\u0159en na vzd\u011Bl\u00E1vac\u00ED proces na Mendelov\u011B zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzit\u011B v Brn\u011B. \u010Cl\u00E1nek popisuje zav\u00E1d\u011Bn\u00ED eLearningov\u00FDch proces\u016F na Mendelov\u011B zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzit\u011B v Brn\u011B od po\u010D\u00E1tku 90. Let minul\u00E9ho stolet\u00ED do sou\u010Dasnosti. Na z\u00E1klad\u011B marketingov\u00E9ho \u0161et\u0159en\u00ED hodnot\u00ED d\u016Fsledky nasazen\u00ED eLearningu do v\u00FDuky marketingov\u00FDch p\u0159edm\u011Bt\u016F, zejm\u00E9na na Provozn\u011B ekonomick\u00E9 fakult\u011B." . "Znojmo" . "[D256ADD2EAFD]" . . "RIV/62156489:43110/09:00150339" . "43110" . . . "SV\u0160E Znojmo" . .