"Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis : Acta of Mendel University of agriculture and forestry Brno = Acta Mendelovy zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzity v Brn\u011B" . . . . "Prodejn\u00ED \u00FAsp\u011B\u0161nost balen\u00E9ho \u010Derstv\u00E9ho ovoce a zeleniny"@cs . . "P\u0159\u00EDsp\u011Bvek pojedn\u00E1v\u00E1 o prodejnosti balen\u00E9ho ovoce a zeleniny, jako nov\u00E9ho trendu uspokojen\u00ED spot\u0159ebitelsk\u00E9 popt\u00E1vky v souvislosti s kulturnost\u00ED prodeje v samoobslu\u017En\u00FDch prodejn\u00E1ch i st\u00E1nkov\u00E9m prodeji. Upozor\u0148uje na to, \u017Ee potraviny a pochutiny vy\u017Eaduj\u00ED kvalitn\u00ED, zdravotn\u011B nez\u00E1vadn\u00E9 obaly, p\u0159i spln\u011Bn\u00ED podm\u00EDnek z\u00E1k. \u010D. 477/2001 Sb. o obalech, pokud jsou uv\u00E1d\u011Bny na trh nebo do ob\u011Bhu v \u010Cesk\u00E9 republiky, obsahuj\u00EDc od toho, zda byly vyrobeny nebo dovezeny z jin\u00FDch \u010Dlensk\u00FDch st\u00E1t\u016F Evropsk\u00E9 unie. Konkr\u00E9tn\u00ED \u00FAdaje pro analytickou \u010D\u00E1st p\u0159\u00EDsp\u011Bvku poskytla firma Hortim International spol. s.r.o. p\u016Fsob\u00EDc\u00ED na \u010Desk\u00E9m trhu od roku 1995. Anal\u00FDza dosa\u017Een\u00FDch ekonomick\u00FDch v\u00FDsledk\u016F potvrdila opr\u00E1vn\u011Bnost prodeje balen\u00E9ho \u010Derstv\u00E9ho ovoce a zeleniny, i kdy\u017E pro zv\u00FD\u0161en\u00ED prodejnosti bude nutn\u00E1 d\u00E9le trvaj\u00EDc\u00ED propagace. Potvrdil to pr\u016Fzkum spot\u0159ebitelsk\u00E9 popt\u00E1vky, kter\u00FD uskute\u010Dnili auto\u0159i p\u0159\u00EDsp\u011Bvku. Rozhoduj\u00EDc\u00ED pro \u00FAsp\u011B\u0161nost prodeje je v z\u00EDsk\u00E1n\u00ED d\u016Fv\u011Bry spot\u0159ebitel\u016F v kvalitu prod\u00E1van\u00FDch, zabalen\u00FDch, produkt\u016F ovoce a zeleniny." . . "Prodejn\u00ED \u00FAsp\u011B\u0161nost balen\u00E9ho \u010Derstv\u00E9ho ovoce a zeleniny" . "Successful selling of packed fresh fruit and vegetable"@en . "Prodejn\u00ED \u00FAsp\u011B\u0161nost balen\u00E9ho \u010Derstv\u00E9ho ovoce a zeleniny"@cs . "RIV/62156489:43110/09:00150334" . "Presov\u00E1, Radmila" . . "fruits; wraping; corruptibility; opinion of respondent; vegetables; revenue from sales; price; packing"@en . "CZ - \u010Cesk\u00E1 republika" . . "Prodejn\u00ED \u00FAsp\u011B\u0161nost balen\u00E9ho \u010Derstv\u00E9ho ovoce a zeleniny" . "1211-8516" . . "336744" . . "43110" . . "RIV/62156489:43110/09:00150334!RIV10-MSM-43110___" . "P\u0159\u00EDsp\u011Bvek pojedn\u00E1v\u00E1 o prodejnosti balen\u00E9ho ovoce a zeleniny, jako nov\u00E9ho trendu uspokojen\u00ED spot\u0159ebitelsk\u00E9 popt\u00E1vky v souvislosti s kulturnost\u00ED prodeje v samoobslu\u017En\u00FDch prodejn\u00E1ch i st\u00E1nkov\u00E9m prodeji. Upozor\u0148uje na to, \u017Ee potraviny a pochutiny vy\u017Eaduj\u00ED kvalitn\u00ED, zdravotn\u011B nez\u00E1vadn\u00E9 obaly, p\u0159i spln\u011Bn\u00ED podm\u00EDnek z\u00E1k. \u010D. 477/2001 Sb. o obalech, pokud jsou uv\u00E1d\u011Bny na trh nebo do ob\u011Bhu v \u010Cesk\u00E9 republiky, obsahuj\u00EDc od toho, zda byly vyrobeny nebo dovezeny z jin\u00FDch \u010Dlensk\u00FDch st\u00E1t\u016F Evropsk\u00E9 unie. Konkr\u00E9tn\u00ED \u00FAdaje pro analytickou \u010D\u00E1st p\u0159\u00EDsp\u011Bvku poskytla firma Hortim International spol. s.r.o. p\u016Fsob\u00EDc\u00ED na \u010Desk\u00E9m trhu od roku 1995. Anal\u00FDza dosa\u017Een\u00FDch ekonomick\u00FDch v\u00FDsledk\u016F potvrdila opr\u00E1vn\u011Bnost prodeje balen\u00E9ho \u010Derstv\u00E9ho ovoce a zeleniny, i kdy\u017E pro zv\u00FD\u0161en\u00ED prodejnosti bude nutn\u00E1 d\u00E9le trvaj\u00EDc\u00ED propagace. Potvrdil to pr\u016Fzkum spot\u0159ebitelsk\u00E9 popt\u00E1vky, kter\u00FD uskute\u010Dnili auto\u0159i p\u0159\u00EDsp\u011Bvku. Rozhoduj\u00EDc\u00ED pro \u00FAsp\u011B\u0161nost prodeje je v z\u00EDsk\u00E1n\u00ED d\u016Fv\u011Bry spot\u0159ebitel\u016F v kvalitu prod\u00E1van\u00FDch, zabalen\u00FDch, produkt\u016F ovoce a zeleniny."@cs . . "6" . . . . . . "9"^^ . "3"^^ . . . "[F710DA06F91F]" . . . . "3"^^ . "Successful selling of packed fresh fruit and vegetable"@en . "Tvrdo\u0148, Old\u0159ich" . "The paper deals with the marketability of packaged fruit and vegetables, as a new trend of satisfying consumer needs, in connection with selling-culture of stall selling and self-stores sales. It emphasize fact that food have to be wrapped into the quality, health packages, under the conditions of the Act. 477/2001 Coll. Specific data for the analytical part of this paper was provided by Hortim International Ltd. This company has operate on the Czech market since 1995. Analysis of the economic results confirmes the legitimacy of the sale of packaged fresh fruits and vegetables, but there will be neccesary longer lasting promotion. This fact also confirmed the research of consumer demand, that was made by authors. Determinant for the success sales are these factors: consumer confidence that the packaged products of fruit and vegetables are high quality."@en . . "Hrd\u00E1, Lucie" . "Z(MSM6215648904)" . "2009" .