"St\u00E1vkov\u00E1, Jana" . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "Nitra" . . . "978-80-552-0318-8" . . "4. kapitola knihy Evr\u00F3psky spotrebite\u013E a spotrebite\u013Esk\u00E9 spr\u00E1vanie se zam\u011B\u0159uje na problematiku motivace v r\u00E1mci spot\u0159ebitelova n\u00E1kupn\u00EDho rozhodovac\u00EDho procesu a celkov\u00E9ho vlivu na jeho chov\u00E1n\u00ED." . "43110" . "Motivace spot\u0159ebitele" . "[03544C8F5EA4]" . . . . . "Chapter 4 of book %22European consumer and consumer behavior%22 focuses on motivation in the framework of purchase decision-making process and it general influence on consumer behavior."@en . "219"^^ . "327525" . "Motivace spot\u0159ebitele"@cs . "Motivace spot\u0159ebitele" . . "4. kapitola knihy Evr\u00F3psky spotrebite\u013E a spotrebite\u013Esk\u00E9 spr\u00E1vanie se zam\u011B\u0159uje na problematiku motivace v r\u00E1mci spot\u0159ebitelova n\u00E1kupn\u00EDho rozhodovac\u00EDho procesu a celkov\u00E9ho vlivu na jeho chov\u00E1n\u00ED."@cs . . "2"^^ . "Customer motivation"@en . . "2"^^ . "RIV/62156489:43110/09:00150108!RIV10-MSM-43110___" . . "consumer behavior; theory; motivation"@en . "Z(MSM6215648904)" . . "RIV/62156489:43110/09:00150108" . . "Motivace spot\u0159ebitele"@cs . "26"^^ . . "Customer motivation"@en . . "Tur\u010D\u00EDnkov\u00E1, Jana" . "Eur\u00F3psky spotrebite\u013E a spotrebite\u013Esk\u00E9 spr\u00E1vanie" . .