. "Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis : Acta of Mendel University of agriculture and forestry Brno = Acta Mendelovy zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzity v Brn\u011B" . "7"^^ . "Vaj\u010Dnerov\u00E1, Ida" . "Organizational structure of tourism in the Czech republic"@en . "LVII" . "Organiza\u010Dn\u00ED struktura cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice" . . . "1211-8516" . "Z(MSM6215648904)" . "Organizational structure of tourism in the Czech republic"@en . . "Organiza\u010Dn\u00ED struktura cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice"@cs . "43110" . . "[637370C45CAB]" . . "The paper deals with the necessity to establish a unified organizational structure of tourism in the Czech Republic. It analyses the present situation and by using the result of the case study %22The analysis of tourism organization in the tourism region of Moravian Karst and its surroundings%22 it shows the low level of cooperation among individual subjects that are active in tourism, and also the absence of a covering organization of tourism (Destination management company-DMC) that would coordinate developing, promotional and conceptual activities of an area and would also cooperate with a regional organization of tourism. On the basis of the information mentioned above a model of organization tourism in the Czech Republic. Defining competencies and activities is a part of the model -- for the national agency of CzechTourism as well as for DMC at individual levels of management, with the target to avoid duplicate activities and make the development of tourism in destinations more efficient. A paramount"@en . "1"^^ . . . "RIV/62156489:43110/09:00144503!RIV10-MSM-43110___" . . "1"^^ . "RIV/62156489:43110/09:00144503" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 nezbytnost\u00ED tvorby jednotn\u00E9 organiza\u010Dn\u00ED struktury cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice. Analyzuje sou\u010Dasn\u00FD stav a na v\u00FDsledc\u00EDch p\u0159\u00EDpadov\u00E9 studie Anal\u00FDza organizace cestovn\u00EDho ruchu v turistick\u00E9 oblasti Moravsk\u00FD kras a okol\u00ED ukazuje n\u00EDzkou m\u00EDru spolupr\u00E1ce mezi jednotliv\u00FDmi subjekty aktivn\u00EDmi v cestovn\u00EDm ruchu a absenci zast\u0159e\u0161uj\u00EDc\u00ED organizace cestovn\u00EDho ruchu (OCR), kter\u00E1 by koordinovala rozvojovou, propaga\u010Dn\u00ED a koncep\u010Dn\u00ED \u010Dinnost oblasti a spolupracovala s region\u00E1ln\u00ED organizac\u00ED cestovn\u00EDho ruchu. Na z\u00E1klad\u011B uveden\u00FDch informac\u00ED byl sestaven model organiza\u010Dn\u00ED struktury cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice. Sou\u010D\u00E1st\u00ED modelu je vymezen\u00ED kompetenc\u00ED a \u010Dinnost\u00ED jak pro n\u00E1rodn\u00ED agenturu CzechTourism, tak pro OCR na jednotliv\u00FDch \u00FArovn\u00EDch \u0159\u00EDzen\u00ED s c\u00EDlem zabr\u00E1nit duplicitn\u00EDm aktivit\u00E1m a zefektivnit rozvoj cestovn\u00EDho ruchu v destinac\u00EDch. Jak vypl\u00FDv\u00E1 z Koncepce st\u00E1tn\u00ED politiky cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice na obdob\u00ED 2007-2013 je vytvo\u0159en\u00ED organiza\u010Dn\u00ED struktury cestovn\u00EDho ruchu obsahem jej\u00ED \u010Dtvrt\u00E9"@cs . "destination management; tourism; ddestination management company"@en . . . "Organiza\u010Dn\u00ED struktura cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice" . . "Organiza\u010Dn\u00ED struktura cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice"@cs . "CZ - \u010Cesk\u00E1 republika" . . "6" . . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 nezbytnost\u00ED tvorby jednotn\u00E9 organiza\u010Dn\u00ED struktury cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice. Analyzuje sou\u010Dasn\u00FD stav a na v\u00FDsledc\u00EDch p\u0159\u00EDpadov\u00E9 studie Anal\u00FDza organizace cestovn\u00EDho ruchu v turistick\u00E9 oblasti Moravsk\u00FD kras a okol\u00ED ukazuje n\u00EDzkou m\u00EDru spolupr\u00E1ce mezi jednotliv\u00FDmi subjekty aktivn\u00EDmi v cestovn\u00EDm ruchu a absenci zast\u0159e\u0161uj\u00EDc\u00ED organizace cestovn\u00EDho ruchu (OCR), kter\u00E1 by koordinovala rozvojovou, propaga\u010Dn\u00ED a koncep\u010Dn\u00ED \u010Dinnost oblasti a spolupracovala s region\u00E1ln\u00ED organizac\u00ED cestovn\u00EDho ruchu. Na z\u00E1klad\u011B uveden\u00FDch informac\u00ED byl sestaven model organiza\u010Dn\u00ED struktury cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice. Sou\u010D\u00E1st\u00ED modelu je vymezen\u00ED kompetenc\u00ED a \u010Dinnost\u00ED jak pro n\u00E1rodn\u00ED agenturu CzechTourism, tak pro OCR na jednotliv\u00FDch \u00FArovn\u00EDch \u0159\u00EDzen\u00ED s c\u00EDlem zabr\u00E1nit duplicitn\u00EDm aktivit\u00E1m a zefektivnit rozvoj cestovn\u00EDho ruchu v destinac\u00EDch. Jak vypl\u00FDv\u00E1 z Koncepce st\u00E1tn\u00ED politiky cestovn\u00EDho ruchu v \u010Cesk\u00E9 republice na obdob\u00ED 2007-2013 je vytvo\u0159en\u00ED organiza\u010Dn\u00ED struktury cestovn\u00EDho ruchu obsahem jej\u00ED \u010Dtvrt\u00E9" . "332122" . .