. . "RIV/62156489:43110/09:00144161" . "978-80-7375-324-5" . . "The Level of Destination Management in The South-Moravian Region" . "The Level of Destination Management in The South-Moravian Region"@en . . "Vaj\u010Dnerov\u00E1, Ida" . "destination management; partnership; destination management company; tourism development; South-Moravian region"@en . . . . . "RIV/62156489:43110/09:00144161!RIV10-MSM-43110___" . . . "6"^^ . . "323662" . "V. International Conference on Applied Business Research" . "Tourism is a significant tool of prosperity in not only well-known tourist destinations, but it is also an important potential development element in not so developed rural regions. In the Czech Republic the field of region development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and it passes through natural development. Strong competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance of the region. The paper outline the main theoretical basis, principles and tools of destination management and subsequently it summarizes the results of the anal"@en . "43110" . . . "The Level of Destination Management in The South-Moravian Region" . "Z(MSM6215648904)" . "Tourism is a significant tool of prosperity in not only well-known tourist destinations, but it is also an important potential development element in not so developed rural regions. In the Czech Republic the field of region development and managing destinations started developing in the second half of the 1990s. Organizing tourism is in the phase of building and it passes through natural development. Strong competition between individual destinations imposes natural pressures on creating marketing managements of these destinations and such offer of products that perfectly come up to tourists' expectations. Together with increasing requirements, the demands on quality and well-prepared destinations within home tourism revive. In the final consequence, the level of destination management influences the increase in marketability and attendance of the region. The paper outline the main theoretical basis, principles and tools of destination management and subsequently it summarizes the results of the anal" . "The Level of Destination Management in The South-Moravian Region"@en . "2"^^ . "Mendelova zem\u011Bd\u011Blsk\u00E1 a lesnick\u00E1 univerzita v Brn\u011B" . . "Brno" . . "Ryglov\u00E1, Kate\u0159ina" . "[506B7A117538]" . . "2"^^ . . .