"Z(MSM6215648904)" . . . . "303754" . . "1"^^ . "Aplikace princip\u016F behavior\u00E1ln\u00ED ekonomie na trhu potravin"@cs . . "Application of behavioral economy principles in the grocery market" . "1" . "Article presents the contribution to research of questions concerning price conception from the point of view of behavioral economy. According to this scientific discipline, contrary to the neo-classical economy, price isn't always the most important factor factor determining consumer's purchase decision. Traditional spheres of behavioral approach to price perception have long been the analyses of purchase processes of electronics and financial market products. Againts this conception the authors propose their own thesis on possibilities of behavioral approach utilization on the grocery market. Foodstuff is specific in many aspects, which is given by matter of fact that food product very often satisfy the very basic human needs. The thesis is backed up by results of the primary inquiry with 3 520 respondents which had unveiled the fact that consumer's price perception of grocery products should be more likely examined by means of behavioral economy than classical theory of rational choice (homo oe"@en . "\u010Cl\u00E1nek p\u0159edstavuje vstupn\u00ED p\u0159\u00EDsp\u011Bvek v\u00FDzkumu problematiky pojet\u00ED funkce ceny z pohledu behavior\u00E1ln\u00ED ekonomie. Podle tohoto v\u011Bdn\u00EDho sm\u011Bru, na rozd\u00EDl od neoklasick\u00E9 ekonomie, nemus\u00ED v\u017Edy cena pat\u0159it mezi nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED faktory p\u0159i kupn\u00EDm rozhodov\u00E1n\u00ED spot\u0159ebitele. Tradi\u010Dn\u00ED oblast\u00ED aplikace behavior\u00E1ln\u00EDho p\u0159\u00EDstupu je vn\u00EDm\u00E1n\u00ED ceny spot\u0159ebitele p\u0159i n\u00E1kupu elektroniky a v oblasti finan\u010Dn\u00EDch trh\u016F. Naproti tomuto stav\u00ED auto\u0159i \u010Dl\u00E1nku vlastn\u00ED tezi o mo\u017Enosti vyu\u017Eit\u00ED my\u0161lenek behavior\u00E1ln\u00ED ekonomie na trhu potravin, kter\u00FD je v mnoha ohledech specifick\u00FD. Specifi\u010Dnost se odv\u00EDj\u00ED od faktu, \u017Ee produkce na n\u011Bm uplat\u0148ovan\u00E1 uspokojuje mnohdy z\u00E1kladn\u00ED lidsk\u00E9 pot\u0159eby. Tvrzen\u00ED je podlo\u017Eeno v\u00FDsledky prim\u00E1rn\u00EDho \u0161et\u0159en\u00ED, kter\u00E9 na vzorku 3 520 respondent\u016F uk\u00E1zalo, \u017Ee vn\u00EDm\u00E1n\u00ED ceny potravin\u00E1\u0159sk\u00FDch produkt\u016F spot\u0159ebiteli je pravd\u011Bpodobn\u011B t\u0159eba zkoumat z pohledu behavior\u00E1ln\u00ED ekonomie, sp\u00ED\u0161e ne\u017E z pohledu klasick\u00E9 teorie racion\u00E1ln\u00ED volby (homo oeconomicus). P\u0159i v\u00FDb\u011Bru potravin toti\u017E cena p\u0159ekvapiv\u011B figurovala jako nejm\u00E9n\u011B d\u016Fle\u017Eit"@cs . "43110" . "Application of behavioral economy principles in the grocery market" . "Article presents the contribution to research of questions concerning price conception from the point of view of behavioral economy. According to this scientific discipline, contrary to the neo-classical economy, price isn't always the most important factor factor determining consumer's purchase decision. Traditional spheres of behavioral approach to price perception have long been the analyses of purchase processes of electronics and financial market products. Againts this conception the authors propose their own thesis on possibilities of behavioral approach utilization on the grocery market. Foodstuff is specific in many aspects, which is given by matter of fact that food product very often satisfy the very basic human needs. The thesis is backed up by results of the primary inquiry with 3 520 respondents which had unveiled the fact that consumer's price perception of grocery products should be more likely examined by means of behavioral economy than classical theory of rational choice (homo oe" . . . . "3"^^ . . . "Aplikace princip\u016F behavior\u00E1ln\u00ED ekonomie na trhu potravin"@cs . "RIV/62156489:43110/09:00139786!RIV09-MSM-43110___" . "Application of behavioral economy principles in the grocery market"@en . . "consumer behavior; purchase of groceries; behavioral economy; functions of price"@en . "3"^^ . . . "Proch\u00E1zkov\u00E1, Zuzana" . "0139-570X" . "[4A93F1A30853]" . . "St\u00E1vkov\u00E1, Jana" . "CZ - \u010Cesk\u00E1 republika" . . . . "Agricultural economics : Zem\u011Bd\u011Blsk\u00E1 ekonomika" . "RIV/62156489:43110/09:00139786" . "Application of behavioral economy principles in the grocery market"@en . "Stejskal, Ladislav" . .