. . "Spot\u0159ebitel a ochrana pr\u00E1v v oblasti ozna\u010Dov\u00E1n\u00ED potravin a zem\u011Bd\u011Blsk\u00FDch v\u00FDrobk\u016F v r\u00E1mci Evropsk\u00E9 unie" . "Nitra" . . "Nitra" . "V\u00EDtek, Bohumil" . . . . "396667" . "A Consumer and a legal Protection in the Area of a Designation of Grocery and Agricultural Products in the European Union"@en . "consumer; protected geographical indication; protected designation of origin"@en . . "RIV/62156489:43110/08:00133306!RIV09-MSM-43110___" . . . . . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "3"^^ . "A Consumer and a legal Protection in the Area of a Designation of Grocery and Agricultural Products in the European Union"@en . "2008-01-01+01:00"^^ . . "Thanks to protected designation a consumer knows that a concrete designation presents a certain quality or desiderative attributes of a certain product. The consumer is also protected against unfair practices. With respect to the surplus of information about products in the market, a consumer gets a perfect and short information. It is a specific form of objective advertising which supports consumer awareness, in contrast to the subjective advertising which appeals mainly on consumer's feelings, subconscious wishes and instincts."@en . "D\u00EDky chr\u00E1n\u011Bn\u00FDm ozna\u010Den\u00EDm spot\u0159ebitel v\u00ED, \u017Ee se za ur\u010Dit\u00FDm ozna\u010Den\u00EDm nach\u00E1z\u00ED jist\u00E1 kvalita \u010Di po\u017Eadovan\u00E9 vlastnosti dan\u00E9ho produktu. Sou\u010Dasn\u011B je spot\u0159ebitel chr\u00E1n\u011Bn proti nekal\u00FDm praktik\u00E1m. Vzhledem k p\u0159ebytku informac\u00ED o produktech na trhu dostane spot\u0159ebitel jasnou a stru\u010Dnou informaci. Jde o ur\u010Ditou formu objektivn\u00ED reklamy, kter\u00E1 p\u0159isp\u00EDv\u00E1 k informovanosti spot\u0159ebitel\u016F, na rozd\u00EDl od st\u00E1le v\u00EDce se prosazuj\u00EDc\u00ED reklamy subjektivn\u00ED, kter\u00E1 p\u016Fsob\u00ED p\u0159edev\u0161\u00EDm na city spot\u0159ebitele, jeho podv\u011Bdom\u00E9 tu\u017Eby a instinkty."@cs . . . "Z(MSM6215648904)" . "D\u00EDky chr\u00E1n\u011Bn\u00FDm ozna\u010Den\u00EDm spot\u0159ebitel v\u00ED, \u017Ee se za ur\u010Dit\u00FDm ozna\u010Den\u00EDm nach\u00E1z\u00ED jist\u00E1 kvalita \u010Di po\u017Eadovan\u00E9 vlastnosti dan\u00E9ho produktu. Sou\u010Dasn\u011B je spot\u0159ebitel chr\u00E1n\u011Bn proti nekal\u00FDm praktik\u00E1m. Vzhledem k p\u0159ebytku informac\u00ED o produktech na trhu dostane spot\u0159ebitel jasnou a stru\u010Dnou informaci. Jde o ur\u010Ditou formu objektivn\u00ED reklamy, kter\u00E1 p\u0159isp\u00EDv\u00E1 k informovanosti spot\u0159ebitel\u016F, na rozd\u00EDl od st\u00E1le v\u00EDce se prosazuj\u00EDc\u00ED reklamy subjektivn\u00ED, kter\u00E1 p\u016Fsob\u00ED p\u0159edev\u0161\u00EDm na city spot\u0159ebitele, jeho podv\u011Bdom\u00E9 tu\u017Eby a instinkty." . "[92FBE75E69A0]" . . "978-80-552-0159-7" . "Spot\u0159ebitel a ochrana pr\u00E1v v oblasti ozna\u010Dov\u00E1n\u00ED potravin a zem\u011Bd\u011Blsk\u00FDch v\u00FDrobk\u016F v r\u00E1mci Evropsk\u00E9 unie" . "Spot\u0159ebitel a ochrana pr\u00E1v v oblasti ozna\u010Dov\u00E1n\u00ED potravin a zem\u011Bd\u011Blsk\u00FDch v\u00FDrobk\u016F v r\u00E1mci Evropsk\u00E9 unie"@cs . "1"^^ . "43110" . "Spot\u0159ebitel a ochrana pr\u00E1v v oblasti ozna\u010Dov\u00E1n\u00ED potravin a zem\u011Bd\u011Blsk\u00FDch v\u00FDrobk\u016F v r\u00E1mci Evropsk\u00E9 unie"@cs . "RIV/62156489:43110/08:00133306" . . "Rozvoj vidieka v eur\u00F3pskom priestore" . "1"^^ .