. "Odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb pro konkr\u00E9tn\u00ED firmu" . "Odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb pro konkr\u00E9tn\u00ED firmu"@cs . "RIV/62156489:43110/08:00129193!RIV09-MSM-43110___" . . . "[8A34E980CEFB]" . "PROBABILITY ESTIMATION OF OCCURRENCE AND INFLUENCE OF OPPORTUNITIES AND TREATS TO CONCRETE COMPANY"@en . "Z(MSM6215648904)" . "384246" . "43110" . "RIV/62156489:43110/08:00129193" . . "2"^^ . . "978-80-552-0061-3" . "Medzin\u00E1rodn\u00E9 vedeck\u00E9 dni 2008" . "Kudov\u00E1, Dagmar" . . "2"^^ . . . "PROBABILITY ESTIMATION OF OCCURRENCE AND INFLUENCE OF OPPORTUNITIES AND TREATS TO CONCRETE COMPANY"@en . . "Odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb pro konkr\u00E9tn\u00ED firmu" . . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "Odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb pro konkr\u00E9tn\u00ED firmu"@cs . "5"^^ . "Chl\u00E1dkov\u00E1, Helena" . . "ANOTACE P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 situa\u010Dn\u00ED anal\u00FDzou vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED firmy, jej\u00EDm\u017E hlavn\u00EDm p\u0159edm\u011Btem \u010Dinnosti je pek\u00E1rensk\u00E1 v\u00FDroba. Ka\u017Ed\u00E1 firma je vystavena nejr\u016Fzn\u011Bj\u0161\u00EDm tlak\u016Fm z vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED. Pro firmu je nezbytn\u00E9 tyto tlaky odhalit a analyzovat a p\u0159edev\u0161\u00EDm pak reagovat na mo\u017En\u00E9 p\u0159\u00EDle\u017Eitosti a ohro\u017Een\u00ED, kter\u00E9 j\u00ED p\u0159in\u00E1\u0161\u00ED. V p\u0159\u00EDsp\u011Bvku jsou identifikov\u00E1ny faktory vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED firmy United Bakeries a je proveden odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb v sou\u010Dasnosti, bl\u00EDzk\u00E9 a vzd\u00E1len\u00E9 budoucnosti. P\u0159\u00EDsp\u011Bvek je sou\u010D\u00E1st\u00ED \u0159e\u0161en\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF MZLU v Brn\u011B MSM 6215648904."@cs . "Nitra" . . . . . "ANOTACE P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 situa\u010Dn\u00ED anal\u00FDzou vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED firmy, jej\u00EDm\u017E hlavn\u00EDm p\u0159edm\u011Btem \u010Dinnosti je pek\u00E1rensk\u00E1 v\u00FDroba. Ka\u017Ed\u00E1 firma je vystavena nejr\u016Fzn\u011Bj\u0161\u00EDm tlak\u016Fm z vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED. Pro firmu je nezbytn\u00E9 tyto tlaky odhalit a analyzovat a p\u0159edev\u0161\u00EDm pak reagovat na mo\u017En\u00E9 p\u0159\u00EDle\u017Eitosti a ohro\u017Een\u00ED, kter\u00E9 j\u00ED p\u0159in\u00E1\u0161\u00ED. V p\u0159\u00EDsp\u011Bvku jsou identifikov\u00E1ny faktory vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED firmy United Bakeries a je proveden odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb v sou\u010Dasnosti, bl\u00EDzk\u00E9 a vzd\u00E1len\u00E9 budoucnosti. P\u0159\u00EDsp\u011Bvek je sou\u010D\u00E1st\u00ED \u0159e\u0161en\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF MZLU v Brn\u011B MSM 6215648904." . . "baking industry; opportunities; industry; external environment; threats"@en . . . "ABSTRACT The paper deals with a situation analysis of the external environment of the company whose major activities are bake and sale . Every firm is exposed to various pressures from the external environment. It is necessary to detect and to analyse this pressures and above all, try to react on the possible threats and opportunities, that the environment provides. In this paper is described the external environment of the United Bakeries company. Further the probability estimation of occurrence and influence of the factors is made for today, and for the future. The paper is a part of solution of the research plan of FBE MUAF in Brno, No. MSM 6215648904"@en .