. "RIV/62156489:43110/08:00129191" . "[E3F7EC791EF9]" . . . . . "Situa\u010Dn\u00ED anal\u00FDza vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED pek\u00E1rensk\u00E9 firmy" . "Situa\u010Dn\u00ED anal\u00FDza vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED pek\u00E1rensk\u00E9 firmy"@cs . "CZ - \u010Cesk\u00E1 republika" . . "7" . . "Abstract: The purpose of situation analysis of the external environment is to find what is happening in company environment now and in the future and how this factors will influence the activities and existence of the company. The paper deals with a situation analysis of the external environment of a specific company. This paper describes the external environment of the United Bakeries company using STEPE analysis and in addition a situation analysis of the external environment was made. Next the probability estimation of occurrence and influence of the factors is made for today, and for near and long time future. The paper is a part of solution of the research plan of FBE MUAF in Brno, No. MSM 6215648904"@en . . "Z(MSM6215648904)" . "Abstrakt: Obecn\u00FDm \u00FAkolem situa\u010Dn\u00ED anal\u00FDzy vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED je zjistit co se v okol\u00ED firmy d\u011Bje a pokusit se odhadnout co se bude d\u00EDt v budoucnu a jak to m\u016F\u017Ee ovlivnit jej\u00ED \u010Dinnost a existenci. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 situa\u010Dn\u00ED anal\u00FDzou vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED konkr\u00E9tn\u00ED firmy. V p\u0159\u00EDsp\u011Bvku jsou identifikov\u00E1ny faktory vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED firmy United Bakeries s vyu\u017Eit\u00EDm STEPE anal\u00FDzy a je provedena situa\u010Dn\u00ED anal\u00FDza vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED. D\u00E1le je proveden odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb v sou\u010Dasnosti, bl\u00EDzk\u00E9 a vzd\u00E1len\u00E9 budoucnosti. P\u0159\u00EDsp\u011Bvek je sou\u010D\u00E1st\u00ED \u0159e\u0161en\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF MZLU v Brn\u011B MSM 6215648904." . "6"^^ . "Chl\u00E1dkov\u00E1, Helena" . "54" . "RIV/62156489:43110/08:00129191!RIV09-MSM-43110___" . . "43110" . . "2"^^ . "Kudov\u00E1, Dagmar" . "Situa\u010Dn\u00ED anal\u00FDza vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED pek\u00E1rensk\u00E9 firmy" . . . . "Situation analysis of the external environment of a bakery company"@en . . . "0139-570X" . "Situa\u010Dn\u00ED anal\u00FDza vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED pek\u00E1rensk\u00E9 firmy"@cs . "395034" . "2"^^ . . . "Situation analysis of the external environment of a bakery company"@en . "opportunities; baking industry; threats; external environment; industry"@en . "Agricultural economics : Zem\u011Bd\u011Blsk\u00E1 ekonomika" . "Abstrakt: Obecn\u00FDm \u00FAkolem situa\u010Dn\u00ED anal\u00FDzy vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED je zjistit co se v okol\u00ED firmy d\u011Bje a pokusit se odhadnout co se bude d\u00EDt v budoucnu a jak to m\u016F\u017Ee ovlivnit jej\u00ED \u010Dinnost a existenci. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 situa\u010Dn\u00ED anal\u00FDzou vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED konkr\u00E9tn\u00ED firmy. V p\u0159\u00EDsp\u011Bvku jsou identifikov\u00E1ny faktory vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED firmy United Bakeries s vyu\u017Eit\u00EDm STEPE anal\u00FDzy a je provedena situa\u010Dn\u00ED anal\u00FDza vn\u011Bj\u0161\u00EDho prost\u0159ed\u00ED. D\u00E1le je proveden odhad pravd\u011Bpodobnosti v\u00FDskytu a vlivu p\u0159\u00EDle\u017Eitost\u00ED a hrozeb v sou\u010Dasnosti, bl\u00EDzk\u00E9 a vzd\u00E1len\u00E9 budoucnosti. P\u0159\u00EDsp\u011Bvek je sou\u010D\u00E1st\u00ED \u0159e\u0161en\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF MZLU v Brn\u011B MSM 6215648904."@cs . .