. "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 problematikou destina\u010Dn\u00EDho managementu. Pr\u00E1ce je zam\u011B\u0159ena na pops\u00E1n\u00ED st\u011B\u017Eejn\u00EDch princip\u016F destina\u010Dn\u00EDho managementu a n\u00E1sledn\u011B na ov\u011B\u0159en\u00ED fungov\u00E1n\u00ED t\u011Bchto princip\u016F v praxi v kraji s vysok\u00FDm potenci\u00E1lem pro rozvoj cestovn\u00EDho ruchu. Ve vybran\u00E9m Jihomoravsk\u00E9m kraji (JMK) jsme zkoumali, zda v kraji existuje funk\u010Dn\u00ED organizace destina\u010Dn\u00EDho managementu (DMC Destination Management Company) a do jak\u00E9 m\u00EDry se pod\u00EDl\u00ED na \u0159\u00EDzen\u00ED a efektivn\u00EDm rozvoji cestovn\u00EDho ruchu. K dosa\u017Een\u00ED stanoven\u00FDch c\u00EDl\u016F byla vyu\u017Eita sekund\u00E1rn\u00ED anal\u00FDza st\u00E1vaj\u00EDc\u00EDch dat, hloubkov\u00FD rozhovor s mana\u017Eerem destina\u010Dn\u00ED agentury a orienta\u010Dn\u00ED dotazn\u00EDkov\u00E9 \u0161et\u0159en\u00ED mezi podnikatelsk\u00FDmi subjekty. V\u00FDsledky uk\u00E1zaly, \u017Ee \u00FArove\u0148 spolupr\u00E1ce destina\u010Dn\u00ED agentury v JMK se subjekty cestovn\u00EDho ruchu nen\u00ED na takov\u00E9 \u00FArovni a tak intenzivn\u00ED, jak proklamuje Centr\u00E1la cestovn\u00EDho ruchu -- Ji\u017En\u00ED Morava (CCRJM, organizace z\u0159\u00EDzen\u00E1 za \u00FA\u010Delem destina\u010Dn\u00EDho managementu v JMK), tj. nap\u0159. 50 % z osloven\u00FDch subjekt\u016F o existenci organizace nev\u011Bd\u011Blo a pouze 10 % fir"@cs . . "1"^^ . . "RIV/62156489:43110/08:00125537!RIV09-MSM-43110___" . "0139-570X" . . "54" . . . "362764" . "43110" . "1"^^ . . . "Agricultural economics : Zem\u011Bd\u011Blsk\u00E1 ekonomika" . "destination management; tourism; partnership; destination management company"@en . "[C5D10935BA9C]" . "Ryglov\u00E1, Kate\u0159ina" . "This paper deals with problems of destination management. It focuses on describing crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK) we have explored whether an existing organization of destination management can be found in this region (DMC destination Management Company) and to which extent it participates on the management and efficient development of tourism. To reach the set targets we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown that the level of cooperation between the destination agency in JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South - Moravian Tourist Authority (CCRJM -- the organization established with the aim of destina"@en . . . "This paper deals with problems of destination management. It focuses on describing crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK) we have explored whether an existing organization of destination management can be found in this region (DMC destination Management Company) and to which extent it participates on the management and efficient development of tourism. To reach the set targets we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown that the level of cooperation between the destination agency in JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South - Moravian Tourist Authority (CCRJM -- the organization established with the aim of destina" . "Destina\u010Dn\u00ED management"@cs . "RIV/62156489:43110/08:00125537" . "9" . "Destination management" . . "9"^^ . "Destina\u010Dn\u00ED management"@cs . "CZ - \u010Cesk\u00E1 republika" . . "Destination management"@en . . "Destination management" . . "Z(MSM6215648904)" . . . "Destination management"@en .