"Nitra" . "RIV/62156489:43110/08:00124718" . . . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "2"^^ . "Srovn\u00E1n\u00ED technik stanoven\u00ED hodnoty z\u00E1kazn\u00EDka" . "Customer Relationship management; Lifetime Value"@en . . "2"^^ . "This paper is trying to compare particular techniques of lifetime value assessment for firms. This problematic is part of the customer relations management. Customer value assessment is very important for individual approach to customers. This paper is also trying to point out weak points of each model and suggest their improvement. Also describe possibilities and advantages of lifetime value assessment use in company processes."@en . . "[0722C786A814]" . . . "St\u00E1vkov\u00E1, Jana" . "Srovn\u00E1n\u00ED technik stanoven\u00ED hodnoty z\u00E1kazn\u00EDka"@cs . "Srovn\u00E1n\u00ED technik stanoven\u00ED hodnoty z\u00E1kazn\u00EDka" . . . "978-80-552-0061-3" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 srovn\u00E1n\u00EDm jednotliv\u00FDch technik stanoven\u00ED hodnoty z\u00E1kazn\u00EDka pro firmu. Tato problematika spad\u00E1 do oblasti \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky. Stanoven\u00ED hodnoty z\u00E1kazn\u00EDka je d\u016Fle\u017Eit\u00E9 pro individu\u00E1ln\u00ED p\u0159\u00EDstup k jednotliv\u00FDm z\u00E1kazn\u00EDk\u016Fm. \u010Cl\u00E1nek z\u00E1rove\u0148 poukazuje na nedostatky jednotliv\u00FDch model\u016F a p\u0159edstavuje mo\u017Enosti jejich n\u00E1pravy. Upozor\u0148uje tak\u00E9 na mo\u017Enosti vyu\u017Eit\u00ED a v\u00FDhody nasazen\u00ED tohoto ukazatele v procesech podniku."@cs . "43110" . "RIV/62156489:43110/08:00124718!RIV08-MSM-43110___" . "Medzin\u00E1rodn\u00E9 vedeck\u00E9 dni 2008" . "S" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 srovn\u00E1n\u00EDm jednotliv\u00FDch technik stanoven\u00ED hodnoty z\u00E1kazn\u00EDka pro firmu. Tato problematika spad\u00E1 do oblasti \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky. Stanoven\u00ED hodnoty z\u00E1kazn\u00EDka je d\u016Fle\u017Eit\u00E9 pro individu\u00E1ln\u00ED p\u0159\u00EDstup k jednotliv\u00FDm z\u00E1kazn\u00EDk\u016Fm. \u010Cl\u00E1nek z\u00E1rove\u0148 poukazuje na nedostatky jednotliv\u00FDch model\u016F a p\u0159edstavuje mo\u017Enosti jejich n\u00E1pravy. Upozor\u0148uje tak\u00E9 na mo\u017Enosti vyu\u017Eit\u00ED a v\u00FDhody nasazen\u00ED tohoto ukazatele v procesech podniku." . . "1;7" . . "Sou\u010Dek, Martin" . "Comparison Techniques of Lifetime Value Assessment"@en . "Comparison Techniques of Lifetime Value Assessment"@en . . . . . "7"^^ . "396796" . "Srovn\u00E1n\u00ED technik stanoven\u00ED hodnoty z\u00E1kazn\u00EDka"@cs .