. "[1CDC4F0FBD1C]" . "417934" . . . "transportation; services; legislation; marketing"@en . . "Znojmo" . "Dopady legislativn\u00EDch zm\u011Bn na marketing dopravn\u00EDch slu\u017Eeb ve vybran\u00FDch oblastech"@cs . "Znojmo" . . . "Stojarov\u00E1, \u0160\u00E1rka" . . . "The impact of legislation changes on marketing in transportation services in the chosen areas"@en . "Soukrom\u00E1 vysok\u00E1 \u0161kola ekonomick\u00E1 Znojmo" . . "Schwarzov\u00E1, Zuzana" . "2007-11-22+01:00"^^ . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F z 2. mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konverence Nov\u00E9 trendy - nov\u00E9 n\u00E1pady 2007" . "The paper deals with the development of marketing of transport services. Changes in political, economic, technological and natural environment called for some legislative changes protecting both customers and manufacturers and/or providers of services. The society and companies are more and more aware of the necessity to apply the socio-ecological concept within the framework of their marketing strategy. Due to increasing amounts of exhaust gases and emissions in the atmosphere the European Union pays increased attention to the negative impact of lorry transport on the environment and the European Parliaments is now also preparing some restrictions in the field of personal transportation. Transformation of the taxation systems, rising oil prices and increasing requirements in the field of labour and transportation safety are the most important factors that influence not only prices but also other components of marketing mix. A rapid development of information and telecommunication technologies (ITT)"@en . . "RIV/62156489:43110/07:00114043!RIV08-MSM-43110___" . "Dopady legislativn\u00EDch zm\u011Bn na marketing dopravn\u00EDch slu\u017Eeb ve vybran\u00FDch oblastech" . . . "43110" . . . . "Dopady legislativn\u00EDch zm\u011Bn na marketing dopravn\u00EDch slu\u017Eeb ve vybran\u00FDch oblastech"@cs . "Z(MSM6215648904)" . . "Dopady legislativn\u00EDch zm\u011Bn na marketing dopravn\u00EDch slu\u017Eeb ve vybran\u00FDch oblastech" . "RIV/62156489:43110/07:00114043" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 v\u00FDvojem marketingu dopravn\u00EDch slu\u017Eeb. Zm\u011Bny v politick\u00E9m, ekonomick\u00E9m, technologick\u00E9m a p\u0159\u00EDrodn\u00EDm prost\u0159ed\u00ED vyvolaly nutnost pr\u00E1vn\u00EDch \u00FAprav, kter\u00E9 slou\u017E\u00ED k ochran\u011B z\u00E1kazn\u00EDka i v\u00FDrobce \u010Di poskytovatele slu\u017Eeb. Spole\u010Dnost i firmy si za\u010D\u00EDnaj\u00ED uv\u011Bdomovat nutnost p\u0159echodu k soci\u00E1ln\u00ED koncepci ve sv\u00FDch marketingov\u00FDch strategi\u00EDch. Z d\u016Fvodu zvy\u0161ov\u00E1n\u00ED emis\u00ED v ovzdu\u0161\u00ED se v r\u00E1mci Evropsk\u00E9 unie st\u00E1le v\u011Bt\u0161\u00ED pozornost v\u011Bnuje negativn\u00EDm dopad\u016Fm dopravy na \u017Eivotn\u00ED prost\u0159ed\u00ED a Evropsk\u00FD parlament ji\u017E za\u010Dal s p\u0159\u00EDpravou omezen\u00ED i osobn\u00ED p\u0159epravy. Transformace da\u0148ov\u00E9ho syst\u00E9mu, zvy\u0161ov\u00E1n\u00ED cen ropy, vy\u0161\u0161\u00ED po\u017Eadavky na bezpe\u010Dnost i to jsou faktory, kter\u00E9 v\u00FDrazn\u011B ovliv\u0148uj\u00ED cenu, ale i dal\u0161\u00ED prvky marketingov\u00E9ho mixu. Prudk\u00FD rozvoj informa\u010Dn\u00EDch a telekomunika\u010Dn\u00EDch technologii zp\u016Fsobuje dal\u0161\u00ED v\u00FDznamn\u00E9 zm\u011Bny v marketingu slu\u017Eeb." . "7"^^ . "2"^^ . "The impact of legislation changes on marketing in transportation services in the chosen areas"@en . . . "978-80-903914-2-0" . "1;7" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 v\u00FDvojem marketingu dopravn\u00EDch slu\u017Eeb. Zm\u011Bny v politick\u00E9m, ekonomick\u00E9m, technologick\u00E9m a p\u0159\u00EDrodn\u00EDm prost\u0159ed\u00ED vyvolaly nutnost pr\u00E1vn\u00EDch \u00FAprav, kter\u00E9 slou\u017E\u00ED k ochran\u011B z\u00E1kazn\u00EDka i v\u00FDrobce \u010Di poskytovatele slu\u017Eeb. Spole\u010Dnost i firmy si za\u010D\u00EDnaj\u00ED uv\u011Bdomovat nutnost p\u0159echodu k soci\u00E1ln\u00ED koncepci ve sv\u00FDch marketingov\u00FDch strategi\u00EDch. Z d\u016Fvodu zvy\u0161ov\u00E1n\u00ED emis\u00ED v ovzdu\u0161\u00ED se v r\u00E1mci Evropsk\u00E9 unie st\u00E1le v\u011Bt\u0161\u00ED pozornost v\u011Bnuje negativn\u00EDm dopad\u016Fm dopravy na \u017Eivotn\u00ED prost\u0159ed\u00ED a Evropsk\u00FD parlament ji\u017E za\u010Dal s p\u0159\u00EDpravou omezen\u00ED i osobn\u00ED p\u0159epravy. Transformace da\u0148ov\u00E9ho syst\u00E9mu, zvy\u0161ov\u00E1n\u00ED cen ropy, vy\u0161\u0161\u00ED po\u017Eadavky na bezpe\u010Dnost i to jsou faktory, kter\u00E9 v\u00FDrazn\u011B ovliv\u0148uj\u00ED cenu, ale i dal\u0161\u00ED prvky marketingov\u00E9ho mixu. Prudk\u00FD rozvoj informa\u010Dn\u00EDch a telekomunika\u010Dn\u00EDch technologii zp\u016Fsobuje dal\u0161\u00ED v\u00FDznamn\u00E9 zm\u011Bny v marketingu slu\u017Eeb."@cs . "2"^^ .