. "Decision-Making Process of Families"@en . "Urb\u00E1nek, Ji\u0159\u00ED" . "978-80-903966-6-1" . . "43110" . "MendelNET 2007. Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F z konference student\u016F doktorsk\u00E9ho studia" . . . . "Brno" . . "MZLU v Brn\u011B" . . . "415947" . "Rozhodovac\u00ED proces rodin"@cs . . . . "Z(MSM6215648904)" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 n\u00E1kupn\u00EDm chov\u00E1n\u00ED spot\u0159ebitele, konkr\u00E9tn\u011B pak rozhodovac\u00EDm procesem \u010Dlen\u016F rodiny. Identifikuje role, kter\u00E9 p\u0159i rozhodovac\u00EDm procesu jednotliv\u00FD \u010Dlenov\u00E9 rodiny zauj\u00EDmaj\u00ED. Zji\u0161\u0165uje rozlo\u017Een\u00ED spot\u0159eby v rodin\u011B a tak\u00E9 anga\u017Eovanost jednotliv\u00FDch \u010Dlen\u016F rodiny p\u0159i procesu nakupov\u00E1n\u00ED. D\u00E1le tak\u00E9 zp\u016Fsoby a formy proveden\u00ED samotn\u00E9ho v\u00FDzkumu t\u00E9to problematiky."@cs . "Decision-Making Process of Families" . . "RIV/62156489:43110/07:00113993" . "household; consumption; consumer behavior; decision-making process; family; marketing research"@en . "1"^^ . . . . . "1"^^ . "Petr Nov\u00E1k - Gimli" . "222"^^ . . "This paper is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of family. Research also analyzed proportion of consumption of families and their involvement in each category which were estimated." . "Decision-Making Process of Families"@en . "2007-01-01+01:00"^^ . "Decision-Making Process of Families" . "[EA24D881B9A1]" . "This paper is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of family. Research also analyzed proportion of consumption of families and their involvement in each category which were estimated."@en . "RIV/62156489:43110/07:00113993!RIV08-MSM-43110___" . . . "Rozhodovac\u00ED proces rodin"@cs . "189;189" .