. "Potenci\u00E1l vyu\u017Eit\u00ED technologi\u00ED platformy Web 2.0 v e-commerce projektech"@cs . "51;52" . "43110" . . . . "Potenci\u00E1l vyu\u017Eit\u00ED technologi\u00ED platformy Web 2.0 v e-commerce projektech"@cs . "Raszkov\u00E1, Magdalena" . . . "Pojem Web 2.0 ozna\u010Duje druhou generaci internetov\u00FDch slu\u017Eeb, kter\u00E1 u\u017Eivatel\u016Fm umo\u017E\u0148uje spoluvytv\u00E1\u0159et a sd\u00EDlet informace nov\u00FDm zp\u016Fsobem. Na oblast Webu 2.0 v n\u00E1vaznosti na e-commerce lze nahl\u00ED\u017Eet ze dvou \u00FAhl\u016F. Z hlediska technologick\u00E9ho by bylo mo\u017En\u00E9 pod zna\u010Dku Web 2.0 za\u0159adit e-commerce projekty vyu\u017E\u00EDvaj\u00EDc\u00ED nov\u00E9 technologie (AJAX, RSS, podcasting apod.), kter\u00E9 umo\u017E\u0148uj\u00ED jednoduch\u00FDch zp\u016Fsobem doru\u010Dovat informace rychle, \u010Dasto a p\u0159\u00EDmo k c\u00EDlov\u00FDm z\u00E1kaznick\u00FDm skupin\u00E1m. Z u\u017Eivatelsk\u00E9ho hlediska v\u0161ak technologick\u00E9 \u0159e\u0161en\u00ED nen\u00ED t\u00EDm nejd\u016Fle\u017Eit\u011Bj\u0161\u00EDm, podstatn\u00E1 je p\u0159edev\u0161\u00EDm mo\u017Enost personalizace, u\u017Eivatelsk\u00FD komfort a z\u00E1kaznick\u00E1 podpora. Pod zna\u010Dku Web 2.0 pak spadaj\u00ED takov\u00E9 e-commerce projekty, kter\u00E9 pou\u017E\u00EDvaj\u00ED principy nam\u00ED\u0159en\u00E9 co nejv\u00EDce k u\u017Eivatel\u016Fm slu\u017Eeb a p\u0159\u00EDpadn\u011B nech\u00E1vaj\u00ED samotn\u00E9 u\u017Eivatele, aby se sami pod\u00EDleli na obsahu \u010Di tvorb\u011B webu. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 technologiemi a principy spadaj\u00EDc\u00EDmi pod koncept Webu 2.0 a diskutuje mo\u017En\u00E9 p\u0159\u00EDnosy a p\u0159\u00EDpadn\u00E1 rizika jejich vyu\u017Eit\u00ED v e-commerce projektech." . "Z(MSM6215648904)" . . "442896" . "The potential benefits of using Web 2.0 technologies in e-commerce projects"@en . . . "Brno" . "2"^^ . "social networking; community; wiki; tagging; AJAX; RSS; mashup; internet marketing; Web 2.0; e-commerce; weblog"@en . . . "Pojem Web 2.0 ozna\u010Duje druhou generaci internetov\u00FDch slu\u017Eeb, kter\u00E1 u\u017Eivatel\u016Fm umo\u017E\u0148uje spoluvytv\u00E1\u0159et a sd\u00EDlet informace nov\u00FDm zp\u016Fsobem. Na oblast Webu 2.0 v n\u00E1vaznosti na e-commerce lze nahl\u00ED\u017Eet ze dvou \u00FAhl\u016F. Z hlediska technologick\u00E9ho by bylo mo\u017En\u00E9 pod zna\u010Dku Web 2.0 za\u0159adit e-commerce projekty vyu\u017E\u00EDvaj\u00EDc\u00ED nov\u00E9 technologie (AJAX, RSS, podcasting apod.), kter\u00E9 umo\u017E\u0148uj\u00ED jednoduch\u00FDch zp\u016Fsobem doru\u010Dovat informace rychle, \u010Dasto a p\u0159\u00EDmo k c\u00EDlov\u00FDm z\u00E1kaznick\u00FDm skupin\u00E1m. Z u\u017Eivatelsk\u00E9ho hlediska v\u0161ak technologick\u00E9 \u0159e\u0161en\u00ED nen\u00ED t\u00EDm nejd\u016Fle\u017Eit\u011Bj\u0161\u00EDm, podstatn\u00E1 je p\u0159edev\u0161\u00EDm mo\u017Enost personalizace, u\u017Eivatelsk\u00FD komfort a z\u00E1kaznick\u00E1 podpora. Pod zna\u010Dku Web 2.0 pak spadaj\u00ED takov\u00E9 e-commerce projekty, kter\u00E9 pou\u017E\u00EDvaj\u00ED principy nam\u00ED\u0159en\u00E9 co nejv\u00EDce k u\u017Eivatel\u016Fm slu\u017Eeb a p\u0159\u00EDpadn\u011B nech\u00E1vaj\u00ED samotn\u00E9 u\u017Eivatele, aby se sami pod\u00EDleli na obsahu \u010Di tvorb\u011B webu. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 technologiemi a principy spadaj\u00EDc\u00EDmi pod koncept Webu 2.0 a diskutuje mo\u017En\u00E9 p\u0159\u00EDnosy a p\u0159\u00EDpadn\u00E1 rizika jejich vyu\u017Eit\u00ED v e-commerce projektech."@cs . . . "Obchod a spot\u0159ebitel '07" . . . "978-80-7302-131-3" . . "The potential benefits of using Web 2.0 technologies in e-commerce projects"@en . . . . "2"^^ . "2007-09-05+02:00"^^ . . "Luha\u010Dovice" . "[865911C67F54]" . "RIV/62156489:43110/07:00113701!RIV08-MSM-43110___" . "Potenci\u00E1l vyu\u017Eit\u00ED technologi\u00ED platformy Web 2.0 v e-commerce projektech" . "Potenci\u00E1l vyu\u017Eit\u00ED technologi\u00ED platformy Web 2.0 v e-commerce projektech" . "The phrase Web 2.0 refers to the second generation of internet services, which facilitate collaboration and sharing between users. The Web 2.0 concept can be considered from different viewpoints. From the technology point of view the label Web 2.0 could be applied to the e-commerce projects, where the above mentioned technologies are used, that enable to pass along the information fast, frequently and directly to the target customer group. From the user point of view the technical solution is not the most important. However, the possibility of personalization, user friendliness and support are highly appreciated. The Web 2.0 phrase could refer to the kind of e-commerce projects that focus mainly on the costumers of the services and perhaps let them cooperate on contents or development of the website. This paper focuses on the technologies and methods that come under the Web 2.0 concept and describes some of the possible benefits and risks of using them in e-commerce projects."@en . . . . . "2"^^ . . "Malo, Roman" . "RIV/62156489:43110/07:00113701" . "Konvoj" .