"12"^^ . . "415833" . "Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis" . "Database system selection for marketing strategies support in information systems"@en . "6" . . . "RIV/62156489:43110/07:00113674" . "CZ - \u010Cesk\u00E1 republika" . . . "Z(MSM6215648904)" . "55" . . "1"^^ . "Database system selection for marketing strategies support in information systems" . "[73E93192E0CB]" . "Da\u0159ena, Franti\u0161ek" . "Database system selection for marketing strategies support in information systems" . "Database system selection for marketing strategies support in information systems"@en . . "1"^^ . "marketing strategy; database management system; database comparison; Business Intelligence; data integration"@en . . "V\u00FDb\u011Br datab\u00E1zov\u00E9ho syst\u00E9mu pro podporu marketingov\u00FDch strategi\u00ED v informa\u010Dn\u00EDch syst\u00E9mu"@cs . "43;54" . "V\u00FDb\u011Br datab\u00E1zov\u00E9ho syst\u00E9mu pro podporu marketingov\u00FDch strategi\u00ED v informa\u010Dn\u00EDch syst\u00E9mu"@cs . . . "1211-8516" . . . . "43110" . "In today's dynamically changing environment marketing has a significant role. Creating successful marketing strategies requires large amount of high quality information of various kinds and data types. A powerful database management system is a necessary condition for marketing strategies creation support. The paper briefly describes the field of marketing strategies and specifies the features that should be provided by database systems in connection with these strategies support. Major commercial (Oracle, DB2, MS SQL, Sybase) and open-source (PostgreSQL, MySQL, Firebird) databases are than examined from the point of view of accordance with these characteristics and their comparison in made. The results are useful for making the decision before acquisition of a database system during information system's hardware architecture specification."@en . . . "In today's dynamically changing environment marketing has a significant role. Creating successful marketing strategies requires large amount of high quality information of various kinds and data types. A powerful database management system is a necessary condition for marketing strategies creation support. The paper briefly describes the field of marketing strategies and specifies the features that should be provided by database systems in connection with these strategies support. Major commercial (Oracle, DB2, MS SQL, Sybase) and open-source (PostgreSQL, MySQL, Firebird) databases are than examined from the point of view of accordance with these characteristics and their comparison in made. The results are useful for making the decision before acquisition of a database system during information system's hardware architecture specification." . . "V dne\u0161n\u00EDm dynamicky se m\u011Bn\u00EDc\u00EDm prost\u0159ed\u00ED m\u00E1 marketing velice v\u00FDznamnou roli. Tvorba \u00FAsp\u011B\u0161n\u00FDch marketingov\u00FDch strategi\u00ED vy\u017Eaduje velk\u00E9 mno\u017Estv\u00ED kvalitn\u00EDch informac\u00ED r\u016Fzn\u00E9ho typu a z r\u016Fzn\u00FDch zdroj\u016F. V\u00FDkonn\u00FD datab\u00E1zov\u00FD syst\u00E9m je nezbytnou podm\u00EDnkou pro mo\u017Enost tvorby a realizace t\u011Bchto strategi\u00ED. Pr\u00E1ce se zab\u00FDv\u00E1 \u010Dinnostmi v oblasti strategick\u00E9ho marketingov\u00E9ho pl\u00E1nov\u00E1n\u00ED a specifikuje oblasti, je\u017E jsou pro \u010Dinnosti z pohledu datab\u00E1zov\u00FDch syst\u00E9m\u016F kl\u00ED\u010Dov\u00E9 a m\u011Bly by tedy b\u00FDt datab\u00E1zov\u00FDmi syst\u00E9my nab\u00EDzeny -- jedn\u00E1 se o technologie Business Intelligence, prost\u0159edky pro datovou integraci a komunikaci, po\u017Eadavky na bezpe\u010Dnost a dostupnost, podpora transakc\u00ED a \u0161k\u00E1lovatelnost. Z hlediska vyhov\u011Bn\u00ED t\u011Bmto po\u017Eadavk\u016Fm jsou zkoum\u00E1ny hlavn\u00ED komer\u010Dn\u00ED (Oracle, DB2, MS SQL a Sybase) a open-source (PostgreSQL, MySQL a Firebird) datab\u00E1zov\u00E9 syst\u00E9my a je provedeno jejich srovn\u00E1n\u00ED. V \u00FAvahu jsou br\u00E1ny nejen nab\u00EDzen\u00E9 funkce jednotliv\u00FDch datab\u00E1z\u00ED, ale tak\u00E9 v\u00FDsledky nez\u00E1visl\u00FDch test\u016F prov\u00E1d\u011Bn\u00FDch nap\u0159. firmami SAP Corporation \u010Di Tran"@cs . . "RIV/62156489:43110/07:00113674!RIV08-MSM-43110___" .