"\u010Cl\u00E1nek analyzuje spot\u0159ebn\u00ED chov\u00E1n\u00ED \u010Desk\u00FDch dom\u00E1cnost\u00ED pomoc\u00ED identifikace kl\u00ED\u010Dov\u00FDch faktor\u016F ovliv\u0148uj\u00EDc\u00EDch n\u00E1kupn\u00ED proces vybaven\u00ED dom\u00E1cnosti. Prim\u00E1rn\u00ED data byla z\u00EDsk\u00E1na technikou elektronick\u00E9ho dotazov\u00E1n\u00ED 726 \u010Desk\u00FDch dom\u00E1cnost\u00ED v r\u00E1mci v\u00FDzkumu prov\u00E1d\u011Bn\u00E9ho \u00FAstavem marketingu a obchodu Mendlovy zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzity v Brn\u011B. Vyhodnocen\u00ED prim\u00E1rn\u00EDch dat prob\u011Bhlo metodami popisn\u00E9 statistiky a anal\u00FDzy z\u00E1vislosti pomoc\u00ED statistick\u00E9ho softwaru STATISTICA."@cs . . "2"^^ . . "Toufarov\u00E1, Zuzana" . . "Praha" . . "Identification of key Factors which Influence Purchasing Process of Household Equipment"@en . . . "2007-11-27+01:00"^^ . "425345" . . "978-80-903966-6-1" . . "RIV/62156489:43110/07:00113443" . "\u010Cl\u00E1nek analyzuje spot\u0159ebn\u00ED chov\u00E1n\u00ED \u010Desk\u00FDch dom\u00E1cnost\u00ED pomoc\u00ED identifikace kl\u00ED\u010Dov\u00FDch faktor\u016F ovliv\u0148uj\u00EDc\u00EDch n\u00E1kupn\u00ED proces vybaven\u00ED dom\u00E1cnosti. Prim\u00E1rn\u00ED data byla z\u00EDsk\u00E1na technikou elektronick\u00E9ho dotazov\u00E1n\u00ED 726 \u010Desk\u00FDch dom\u00E1cnost\u00ED v r\u00E1mci v\u00FDzkumu prov\u00E1d\u011Bn\u00E9ho \u00FAstavem marketingu a obchodu Mendlovy zem\u011Bd\u011Blsk\u00E9 a lesnick\u00E9 univerzity v Brn\u011B. Vyhodnocen\u00ED prim\u00E1rn\u00EDch dat prob\u011Bhlo metodami popisn\u00E9 statistiky a anal\u00FDzy z\u00E1vislosti pomoc\u00ED statistick\u00E9ho softwaru STATISTICA." . . "Brno" . "1;7" . "[9D7CBC580F93]" . . . . "RIV/62156489:43110/07:00113443!RIV08-MSM-43110___" . . "Identifikace kl\u00ED\u010Dov\u00FDch faktor\u016F ovliv\u0148uj\u00EDc\u00ED rozhodov\u00E1n\u00ED \u010Desk\u00FDch dom\u00E1cnost\u00ED p\u0159i n\u00E1kupu vybaven\u00ED dom\u00E1cnosti" . "Identifikace kl\u00ED\u010Dov\u00FDch faktor\u016F ovliv\u0148uj\u00EDc\u00ED rozhodov\u00E1n\u00ED \u010Desk\u00FDch dom\u00E1cnost\u00ED p\u0159i n\u00E1kupu vybaven\u00ED dom\u00E1cnosti" . "Presov\u00E1, Radmila" . "Identifikace kl\u00ED\u010Dov\u00FDch faktor\u016F ovliv\u0148uj\u00EDc\u00ED rozhodov\u00E1n\u00ED \u010Desk\u00FDch dom\u00E1cnost\u00ED p\u0159i n\u00E1kupu vybaven\u00ED dom\u00E1cnosti"@cs . "The article analysis consumer behaviour of Czech households by identification of key factors which influence purchasing process of household equipment. Primary data were obtained via survey of 727 Czech households by staff of the Department of Marketing and Trade, Mendel University of Agriculture and Forestry Brno. Primary data evaluation was made by descriptive statistics and by dependence analysis with the use of statistical software STATISTICA."@en . "7"^^ . "MendelNet PEF 2007" . "Z(MSM6215648904)" . . . . "Identification of key Factors which Influence Purchasing Process of Household Equipment"@en . "43110" . "Identifikace kl\u00ED\u010Dov\u00FDch faktor\u016F ovliv\u0148uj\u00EDc\u00ED rozhodov\u00E1n\u00ED \u010Desk\u00FDch dom\u00E1cnost\u00ED p\u0159i n\u00E1kupu vybaven\u00ED dom\u00E1cnosti"@cs . . "2"^^ . . . "Petr Nov\u00E1k -- Gimli" . "consumer behaviour; dependencies; survey; factors; preferences; households"@en . .