"\u010Cl\u00E1nek je zam\u011B\u0159en na oblast marketingov\u00E9 komunikace v bank\u00E1ch a poji\u0161\u0165ovac\u00EDch instituc\u00EDch. D\u016Fraz je kladen na \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky, kde je diskutov\u00E1na sou\u010Dasn\u00E1 situace ve finan\u010Dn\u00EDch instituc\u00EDch. P\u0159\u00EDsp\u011Bvek zahrnuje nov\u00E9 mo\u017Enosti marketingov\u00E9 komunikace. Nov\u00E9 trendy v komunikaci jsou zam\u011B\u0159eny na mobiln\u00ED a internetov\u00FD marketing."@cs . . "Marketingov\u00E1 komunikace se z\u00E1kazn\u00EDkem ve finan\u010Dn\u00EDch slu\u017Eb\u00E1ch" . . . "RIV/62156489:43110/07:00113218" . "Marketingov\u00E1 komunikace se z\u00E1kazn\u00EDkem ve finan\u010Dn\u00EDch slu\u017Eb\u00E1ch" . "RIV/62156489:43110/07:00113218!RIV08-MSM-43110___" . "Petr Nov\u00E1k -- Gimli" . "The article is dealing with the area of the marketing communication in the banks and the insurance companies. The emphasis is put in the customer relationship management; today situation of the financial companies is discussed. New opportunities of the marketing communication are mentioned. New trends in communication are focused on the mobile and internet marketing."@en . . . "marketing; communication; CRM; mobile marketing; financial companies"@en . "Praha" . "Marketingov\u00E1 komunikace se z\u00E1kazn\u00EDkem ve finan\u010Dn\u00EDch slu\u017Eb\u00E1ch"@cs . . . . . . . "Marketing communication with customers in the fields of financial services"@en . "MendelNet PEF 2007" . "2007-11-27+01:00"^^ . "Marketing communication with customers in the fields of financial services"@en . "Z(MSM6215648904)" . . . . "73;78" . "[9E320FF2DE54]" . "432152" . "Brno" . "Stojarov\u00E1, \u0160\u00E1rka" . "2"^^ . "6"^^ . "978-80-903966-6-1" . "Marketingov\u00E1 komunikace se z\u00E1kazn\u00EDkem ve finan\u010Dn\u00EDch slu\u017Eb\u00E1ch"@cs . "43110" . . "\u010Cl\u00E1nek je zam\u011B\u0159en na oblast marketingov\u00E9 komunikace v bank\u00E1ch a poji\u0161\u0165ovac\u00EDch instituc\u00EDch. D\u016Fraz je kladen na \u0159\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky, kde je diskutov\u00E1na sou\u010Dasn\u00E1 situace ve finan\u010Dn\u00EDch instituc\u00EDch. P\u0159\u00EDsp\u011Bvek zahrnuje nov\u00E9 mo\u017Enosti marketingov\u00E9 komunikace. Nov\u00E9 trendy v komunikaci jsou zam\u011B\u0159eny na mobiln\u00ED a internetov\u00FD marketing." . "Schwarzov\u00E1, Zuzana" . . . . "2"^^ . .