. "Wine fund and promotion of viticulture after the CZ's entrance EU"@en . "Wine fund and promotion of viticulture after the CZ's entrance EU"@en . . "Vina\u0159sk\u00FD fond a propagace vina\u0159stv\u00ED po vstupu \u010CR do EU" . "3"^^ . "RIV/62156489:43110/07:00107731" . "\u0160perkov\u00E1, Radka" . "2007-04-12+02:00"^^ . . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "RIV/62156489:43110/07:00107731!RIV07-MSM-43110___" . "Vina\u0159sk\u00FD fond a propagace vina\u0159stv\u00ED po vstupu \u010CR do EU"@cs . . "978-80-7318-529-9" . . "[A3104CE8FEB6]" . . . . . . "1"^^ . "Zl\u00EDn" . "Vina\u0159sk\u00FD fond a propagace vina\u0159stv\u00ED po vstupu \u010CR do EU"@cs . "Zl\u00EDn" . "Vr\u00E1nov\u00E1, Helena" . "110;110" . . "Export; Expositions; Import; Wine; Wine fund"@en . . "Z(MSM6215648904)" . . . . "Vina\u0159sk\u00FD fond a propagace vina\u0159stv\u00ED po vstupu \u010CR do EU" . "Reklama a propagace je d\u016Fle\u017Eitou sou\u010D\u00E1st\u00ED z\u00EDsk\u00E1v\u00E1n\u00ED z\u00E1kazn\u00EDk\u016F. Vina\u0159i se sna\u017E\u00ED zauj\u00EDmat spot\u0159ebitele doma i v zahrani\u010D\u00ED r\u016Fzn\u00FDmi zp\u016Fsoby, jejich\u017E realizace je ve v\u011Bt\u0161in\u011B p\u0159\u00EDpad\u016F zna\u010Dn\u011B finan\u010Dn\u011B n\u00E1ro\u010Dn\u00E1. P\u0159edev\u0161\u00EDm drobn\u00ED producenti nemaj\u00ED na masivn\u00ED reklamn\u00ED kampan\u011B dostate\u010Dn\u00E9 finan\u010Dn\u00ED prost\u0159edky a tud\u00ED\u017E nejsou schopni obst\u00E1t v mezin\u00E1rodn\u00ED konkurenci. Ke zm\u00EDrn\u011Bn\u00ED situace p\u0159isp\u00EDv\u00E1 mimo jin\u00E9 \u010Dinnost Vina\u0159sk\u00E9ho fondu, jeho\u017E funkce se od 28. 5. 2004 zm\u011Bnila z poskytovatele podpor v\u00FDsadby a obnovy vinic na podporov\u00E1n\u00ED propagace a odbytu v\u00EDna. Vzhledem k nutnosti navazov\u00E1n\u00ED nov\u00FDch obchodn\u00EDch kontakt\u016F je tak\u00E9 nutn\u00E1 \u00FA\u010Dast v\u00EDna z \u010CR na sv\u011Btov\u00FDch vina\u0159sk\u00FDch v\u00FDstav\u00E1ch po\u0159\u00E1dan\u00FDch u n\u00E1s i v zahrani\u010D\u00ED. P\u0159\u00EDsp\u011Bvek je d\u00EDl\u010D\u00ED sou\u010D\u00E1st\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF \u010D. MSM 6215648904." . . "457941" . . "Advertising and promotion are important parts of canvassing customers. The wine makers do their best to hold inland and also foreign consumer's interest through different ways, which realizations are mostly extensively finance-demanding. Especially small businessmen don't have enough financial resources for massive advertising campaigns; therefore they aren't able to pass an international competition. Activity of Wine fund is conducive to a de-tension of the situation. Since 28. 5. 2004 the function of Wine fund has been changed from a support provider of vineyards out planting and regeneration to a support of promotion and sales of wine. Considering the need of new commercial ties establishing is also important a participation of Czech wines in world-wine's expositions, taking a place in our country and abroad. This contribution is a fragment of the research project of PEF No. MSM 5215648904."@en . . "Reklama a propagace je d\u016Fle\u017Eitou sou\u010D\u00E1st\u00ED z\u00EDsk\u00E1v\u00E1n\u00ED z\u00E1kazn\u00EDk\u016F. Vina\u0159i se sna\u017E\u00ED zauj\u00EDmat spot\u0159ebitele doma i v zahrani\u010D\u00ED r\u016Fzn\u00FDmi zp\u016Fsoby, jejich\u017E realizace je ve v\u011Bt\u0161in\u011B p\u0159\u00EDpad\u016F zna\u010Dn\u011B finan\u010Dn\u011B n\u00E1ro\u010Dn\u00E1. P\u0159edev\u0161\u00EDm drobn\u00ED producenti nemaj\u00ED na masivn\u00ED reklamn\u00ED kampan\u011B dostate\u010Dn\u00E9 finan\u010Dn\u00ED prost\u0159edky a tud\u00ED\u017E nejsou schopni obst\u00E1t v mezin\u00E1rodn\u00ED konkurenci. Ke zm\u00EDrn\u011Bn\u00ED situace p\u0159isp\u00EDv\u00E1 mimo jin\u00E9 \u010Dinnost Vina\u0159sk\u00E9ho fondu, jeho\u017E funkce se od 28. 5. 2004 zm\u011Bnila z poskytovatele podpor v\u00FDsadby a obnovy vinic na podporov\u00E1n\u00ED propagace a odbytu v\u00EDna. Vzhledem k nutnosti navazov\u00E1n\u00ED nov\u00FDch obchodn\u00EDch kontakt\u016F je tak\u00E9 nutn\u00E1 \u00FA\u010Dast v\u00EDna z \u010CR na sv\u011Btov\u00FDch vina\u0159sk\u00FDch v\u00FDstav\u00E1ch po\u0159\u00E1dan\u00FDch u n\u00E1s i v zahrani\u010D\u00ED. P\u0159\u00EDsp\u011Bvek je d\u00EDl\u010D\u00ED sou\u010D\u00E1st\u00ED v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru PEF \u010D. MSM 6215648904."@cs . . "Mezin\u00E1rodn\u00ED Ba\u0165ova doktorandsk\u00E1 konference, Recenzovan\u00FD sborn\u00EDk abstrakt\u016F z konference student\u016F doktorsk\u00E9ho studijn\u00EDho programu" . "Zr\u016Fst, Josef" . . "3"^^ . "43110" .