. "1"^^ . "RIV/62156489:43110/07:00107489!RIV08-MSM-43110___" . "43110" . "1"^^ . "Co je to marketing?" . "Co je to marketing?"@cs . "Mendelova zem\u011Bd\u011Blsk\u00E1 a lesnick\u00E1 univerzita v Brn\u011B" . . "V Brn\u011B" . "Studijn\u00ED opory pro poslucha\u010De Univerzity t\u0159et\u00EDho v\u011Bku : I. ro\u010Dn\u00EDk" . "413986" . "M\u00E1chal, Pavel" . "[41AB7013831F]" . "The paper briefly defines the principles of marketing. It focuses on marketing research and marketing mix as basic tools of marketing. The contribution of marketing research for marketing directing is ilustrated by examining the sample of shopping centre visitors -- the visitors of shopping centre Olympia, Brno -- Mod\u0159ice."@en . . "Co je to marketing?" . . "marketing; marketing research; marketing mix"@en . "Z(MSM6215648904)" . . "What is marketing?"@en . . . "978-80-7375-029-9" . . "RIV/62156489:43110/07:00107489" . "What is marketing?"@en . "3"^^ . . . "P\u0159\u00EDsp\u011Bvek stru\u010Dn\u011B vymezuje podstatu marketingu. Ze z\u00E1kladn\u00EDch marketingov\u00FDch n\u00E1stroj\u016F si v\u0161\u00EDm\u00E1 marketingov\u00E9ho v\u00FDzkumu a marketingov\u00E9ho mixu. P\u0159\u00EDnos marketingov\u00E9ho v\u00FDzkumu pro marketingov\u00E9 \u0159\u00EDzen\u00ED je ilustrov\u00E1n na p\u0159\u00EDkladu sondy o n\u00E1v\u0161t\u011Bvn\u00EDc\u00EDch obchodn\u011B - z\u00E1bavn\u00EDho centra Olympia v Brn\u011B Mod\u0159ic\u00EDch"@cs . . . "Co je to marketing?"@cs . . "P\u0159\u00EDsp\u011Bvek stru\u010Dn\u011B vymezuje podstatu marketingu. Ze z\u00E1kladn\u00EDch marketingov\u00FDch n\u00E1stroj\u016F si v\u0161\u00EDm\u00E1 marketingov\u00E9ho v\u00FDzkumu a marketingov\u00E9ho mixu. P\u0159\u00EDnos marketingov\u00E9ho v\u00FDzkumu pro marketingov\u00E9 \u0159\u00EDzen\u00ED je ilustrov\u00E1n na p\u0159\u00EDkladu sondy o n\u00E1v\u0161t\u011Bvn\u00EDc\u00EDch obchodn\u011B - z\u00E1bavn\u00EDho centra Olympia v Brn\u011B Mod\u0159ic\u00EDch" . "19;21" . . .