. . "Customer Relationship Management ve finan\u010Dn\u00EDch instituc\u00EDch"@cs . "Customer Relationship Management ve finan\u010Dn\u00EDch instituc\u00EDch" . . "RIV/62156489:43110/06:00098360" . . "RIV/62156489:43110/06:00098360!RIV07-MSM-43110___" . "1"^^ . . "1"^^ . "Stojarov\u00E1, \u0160\u00E1rka" . . . . . "1;4" . "Customer Relationship Management in Financial Institutions"@en . . "4"^^ . "[43B7EE7FF46B]" . . "SV\u0160E Znojmo" . "SV\u0160E Znojmo" . . "80-239-8268-0" . "Customer Relationship Management ve finan\u010Dn\u00EDch instituc\u00EDch" . . "Nov\u00E9 trendy - nov\u00E9 n\u00E1pady 2006" . "Customer Relationship Management in Financial Institutions"@en . "This paper deals with Customer Relationship Management (CRM) as an effective tool of marketing strategy used to ensure maximum information about the needs of clients and their behavior to make it potential to develop closer correlation with them. The article is focused particularly on CRM in the insurance industry."@en . . "P\u0159\u00EDsp\u011Bv\u011Bk se zab\u00FDv\u00E1 Customer Relationship Management (CRM) jako efektivn\u00EDm n\u00E1strojem marketingov\u00E9 strategie pou\u017E\u00EDvan\u00FDm ke zji\u0161t\u011Bn\u00ED informac\u00ED o pot\u0159eb\u00E1ch klient\u016F a jejich chov\u00E1n\u00ED. \u00DA\u010Delem je vytvo\u0159en\u00ED efektivn\u00ED vazby instituce se z\u00E1kazn\u00EDky. \u010Dl\u00E1nek je zejm\u00E9na zam\u011B\u0159en na problematiku CRM v oblasti poji\u0161\u0165ovnictv\u00ED." . "470200" . "P\u0159\u00EDsp\u011Bv\u011Bk se zab\u00FDv\u00E1 Customer Relationship Management (CRM) jako efektivn\u00EDm n\u00E1strojem marketingov\u00E9 strategie pou\u017E\u00EDvan\u00FDm ke zji\u0161t\u011Bn\u00ED informac\u00ED o pot\u0159eb\u00E1ch klient\u016F a jejich chov\u00E1n\u00ED. \u00DA\u010Delem je vytvo\u0159en\u00ED efektivn\u00ED vazby instituce se z\u00E1kazn\u00EDky. \u010Dl\u00E1nek je zejm\u00E9na zam\u011B\u0159en na problematiku CRM v oblasti poji\u0161\u0165ovnictv\u00ED."@cs . . . "43110" . . "Customer Relationship Management ve finan\u010Dn\u00EDch instituc\u00EDch"@cs . "Z(MSM6215648904)" . . "CRM; business intelligence; customer intelligence; customer service; insuarance industry; marketing"@en .