"CoO efekt jako v\u00FDznamn\u00FD faktor v kupn\u00EDm chov\u00E1n\u00ED spot\u0159ebitele"@cs . "8"^^ . "Mezin\u00E1rodn\u00ED vedeck\u00E9 dny" . "Z(MSM6215648904)" . "CoL effect; CoO effect; CoT effect; consumer behaviour; etnocentrismus; marketing; marketing research"@en . . . . "Nitra" . "43110" . . "Nitra" . . . . "Sou\u010Dasn\u00E9 vysoce konkuren\u010Dn\u00ED prost\u0159ed\u00ED vede k neust\u00E1l\u00FDm zm\u011Bn\u00E1m nejen v obchodn\u00EDch aktivit\u00E1ch, ale n\u00E1sledn\u011B I v chovan\u00ED spot\u0159ebitele a na\u0161em \u017Eivotn\u00EDm stylu. Hlavn\u00ED globaliza\u010Dn\u00ED trendy ovliv\u0148uj\u00ED na\u0161e my\u0161lenky a na\u0161e \u010Dinnosti. Na druh\u00E9 stran\u011B nezbytnost individu\u00E1ln\u00EDch po\u017Eadavk\u016F z\u00E1kazn\u00EDk\u016F, region\u00E1ln\u00ED aspekty a dal\u0161\u00ED vytv\u00E1\u0159ej\u00ED opozici standardizovanosti vypl\u00FDvaj\u00EDc\u00ED z globalizace. Z\u00E1kazn\u00EDci v \u0161irok\u00E9 nab\u00EDdce produkt\u016F st\u00E1le se roz\u0161i\u0159uj\u00EDc\u00EDho trhu hledaj\u00ED nejvy\u0161\u0161\u00ED nab\u00EDzenou absolutn\u00ED hodnotu. CoO efekt m\u00E1 v\u00FDznamn\u00FD vliv na vn\u00EDm\u00E1n\u00ED kvality zbo\u017E\u00ED a jeho hodnota m\u016F\u017Ee b\u00FDt ur\u010Duj\u00EDc\u00ED pro \u00FAsp\u011B\u0161nost podnik\u00E1n\u00ED. C\u00EDlem p\u0159\u00EDsp\u011Bvku je rozbor CoO efektu -- anal\u00FDza existuj\u00EDc\u00EDch stereotyp\u016F -- na z\u00E1klad\u011B v\u00FDsledk\u016F marketingov\u00E9ho v\u00FDzkumu zam\u011B\u0159en\u00E9m na \u010Desk\u00E9 spot\u0159ebitele. P\u0159\u00EDbuzn\u00E1 problematika CoT a CoL efektu je takt\u00E9\u017E v p\u0159\u00EDsp\u011Bvku diskutov\u00E1na." . . . "Sou\u010Dasn\u00E9 vysoce konkuren\u010Dn\u00ED prost\u0159ed\u00ED vede k neust\u00E1l\u00FDm zm\u011Bn\u00E1m nejen v obchodn\u00EDch aktivit\u00E1ch, ale n\u00E1sledn\u011B I v chovan\u00ED spot\u0159ebitele a na\u0161em \u017Eivotn\u00EDm stylu. Hlavn\u00ED globaliza\u010Dn\u00ED trendy ovliv\u0148uj\u00ED na\u0161e my\u0161lenky a na\u0161e \u010Dinnosti. Na druh\u00E9 stran\u011B nezbytnost individu\u00E1ln\u00EDch po\u017Eadavk\u016F z\u00E1kazn\u00EDk\u016F, region\u00E1ln\u00ED aspekty a dal\u0161\u00ED vytv\u00E1\u0159ej\u00ED opozici standardizovanosti vypl\u00FDvaj\u00EDc\u00ED z globalizace. Z\u00E1kazn\u00EDci v \u0161irok\u00E9 nab\u00EDdce produkt\u016F st\u00E1le se roz\u0161i\u0159uj\u00EDc\u00EDho trhu hledaj\u00ED nejvy\u0161\u0161\u00ED nab\u00EDzenou absolutn\u00ED hodnotu. CoO efekt m\u00E1 v\u00FDznamn\u00FD vliv na vn\u00EDm\u00E1n\u00ED kvality zbo\u017E\u00ED a jeho hodnota m\u016F\u017Ee b\u00FDt ur\u010Duj\u00EDc\u00ED pro \u00FAsp\u011B\u0161nost podnik\u00E1n\u00ED. C\u00EDlem p\u0159\u00EDsp\u011Bvku je rozbor CoO efektu -- anal\u00FDza existuj\u00EDc\u00EDch stereotyp\u016F -- na z\u00E1klad\u011B v\u00FDsledk\u016F marketingov\u00E9ho v\u00FDzkumu zam\u011B\u0159en\u00E9m na \u010Desk\u00E9 spot\u0159ebitele. P\u0159\u00EDbuzn\u00E1 problematika CoT a CoL efektu je takt\u00E9\u017E v p\u0159\u00EDsp\u011Bvku diskutov\u00E1na."@cs . "469819" . . "1"^^ . . . "RIV/62156489:43110/06:00098343" . "80-8069-704-3" . "1;8" . "CoO efekt jako v\u00FDznamn\u00FD faktor v kupn\u00EDm chov\u00E1n\u00ED spot\u0159ebitele" . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "CoO efekt jako v\u00FDznamn\u00FD faktor v kupn\u00EDm chov\u00E1n\u00ED spot\u0159ebitele"@cs . "1"^^ . "[BDBA82DF1130]" . . . "RIV/62156489:43110/06:00098343!RIV07-MSM-43110___" . . "CoO effect as an important issue in buying consumer behaviour"@en . . . . . . "CoO effect as an important issue in buying consumer behaviour"@en . "Today's high competitive environment is changing all the time not only business activities but consequently over all our life style. Globalization of the world is possible to feel in all our ideas and activities. On the other hand - necessity of individuality, regional aspects etc. are building the opposite of standardization often resulting from globalization. Customers are looking in a large array of product choices in vain in global market places for absolute values. The Country of Origin of a product has a considerable influence on the quality perception of a product and the role of country image in consumers' product evaluations is fundamental for conducting of successful business. The goal of this paper is to discuss power and problems of Country of Origin Effect (CoO) - the relationship between a country specific image and the image of products made in that country. Consumer behavior is affected by a built-in positive or negative stereotype of product quality. Realized marketing research was ma"@en . "2006-01-01+01:00"^^ . "CoO efekt jako v\u00FDznamn\u00FD faktor v kupn\u00EDm chov\u00E1n\u00ED spot\u0159ebitele" . "Stojarov\u00E1, \u0160\u00E1rka" .