. . "P(QF3276)" . . . "6"^^ . "2006-05-17+02:00"^^ . "Zborn\u00EDk pr\u00EDspevkov z medzin\u00E1rodnej vedeckej konferencie Medzin\u00E1rodn\u00E9 vedeck\u00E9 dni 2006" . . "80-8069-704-3" . "[71C28BA933DA]" . "DECISION MAKING IN WINE PURCHASE"@en . "Rozhodov\u00E1n\u00ED spot\u0159ebitel\u016F p\u0159i n\u00E1kupu v\u00EDna"@cs . "498079" . . "behaviour of consumers, decision making, market research, primary data"@en . . "RIV/62156489:43110/06:00093301!RIV07-MZE-43110___" . "1"^^ . . . "1"^^ . . . "RIV/62156489:43110/06:00093301" . "Integration of the Czech Republic into the European Union brings a number of changes into winegrowing and wine-production. It can be expected, that the pressure of foreign producers on Czech customers and Czech wine market will grow. Because our producers will have to orientate on the customer. Therefore it will be -- more than before -- necessary to cognise customers, their attitudes towards wine consumption, their habits, preferences, and expectations. Because these paper includes partial results of research oriented on conventions and behaviour of consumers on the wine market in the Czech Republic. The results include processed primary data acquired in the period of September to December 2003 from 1000 respondents from the whole Czech Republic. Half of the data (i.e. 500 respondents) were based on phone questioning, and half on direct personal questioning. Based on direct questioning was found, that the most important factors for wine purchase are type, price, sort of wine and domicile of or"@en . . "Vstup \u010Cesk\u00E9 republiky do Evropsk\u00E9 unie p\u0159in\u00E1?\u00ED \u0159adu zm\u011Bn i do vinohradnictv\u00ED a vina\u0159stv\u00ED. Lze p\u0159edpokl\u00E1dat, ?e se bude tlak zahrani\u010Dn\u00EDch producent\u016F na na?e z\u00E1kazn\u00EDky a na n\u00E1? trh v\u00EDna stup\u0148ovat. Proto pro na?e v\u00FDrobce bude st\u011B?ejn\u00ED, d\u016Fsledn\u011Bj?\u00ED orientace na z\u00E1kazn\u00EDka. Bude nutn\u00E9, v\u00EDce ne? dosud, pozn\u00E1vat z\u00E1kazn\u00EDky, jejich postoje ke spot\u0159eb\u011B v\u00EDna, jejich zvyklosti, preference a o\u010Dek\u00E1v\u00E1n\u00ED. Tento p\u0159\u00EDsp\u011Bvek proto obsahuje d\u00EDl\u010D\u00ED v\u00FDsledky pr\u016Fzkumu orientovan\u00E9ho na zvyklosti a chov\u00E1n\u00ED spot\u0159ebitel\u016F na trhu v\u00EDna v \u010CR. Ve v\u00FDsledc\u00EDch jsou zpracov\u00E1na prim\u00E1rn\u00ED data z\u00EDskan\u00E1 v obdob\u00ED od z\u00E1\u0159\u00ED do prosince roku 2003 od 1000 respondent\u016F z cel\u00E9 \u010Cesk\u00E9 republiky. Sb\u011Br dat byl proveden\u00FD u jedn\u00E9 poloviny tj. 500 respondent\u016F telefonick\u00FDm a u druh\u00E9 poloviny respondent\u016F osobn\u00EDm dotazov\u00E1n\u00EDm. Na z\u00E1klad\u011B p\u0159\u00EDm\u00E9ho dotazov\u00E1n\u00ED byly zji?t\u011Bny nejd\u016Fle?it\u011Bj?\u00ED faktory ovliv\u0148uj\u00EDc\u00ED n\u00E1kup v\u00EDna. Je to typ v\u00EDna, jeho cena, druh v\u00EDna a oblast \u010Di zem\u011B p\u016Fvodu v\u00EDna." . "Rozhodov\u00E1n\u00ED spot\u0159ebitel\u016F p\u0159i n\u00E1kupu v\u00EDna" . "Chl\u00E1dkov\u00E1, Helena" . "Rozhodov\u00E1n\u00ED spot\u0159ebitel\u016F p\u0159i n\u00E1kupu v\u00EDna" . . "Vstup \u010Cesk\u00E9 republiky do Evropsk\u00E9 unie p\u0159in\u00E1?\u00ED \u0159adu zm\u011Bn i do vinohradnictv\u00ED a vina\u0159stv\u00ED. Lze p\u0159edpokl\u00E1dat, ?e se bude tlak zahrani\u010Dn\u00EDch producent\u016F na na?e z\u00E1kazn\u00EDky a na n\u00E1? trh v\u00EDna stup\u0148ovat. Proto pro na?e v\u00FDrobce bude st\u011B?ejn\u00ED, d\u016Fsledn\u011Bj?\u00ED orientace na z\u00E1kazn\u00EDka. Bude nutn\u00E9, v\u00EDce ne? dosud, pozn\u00E1vat z\u00E1kazn\u00EDky, jejich postoje ke spot\u0159eb\u011B v\u00EDna, jejich zvyklosti, preference a o\u010Dek\u00E1v\u00E1n\u00ED. Tento p\u0159\u00EDsp\u011Bvek proto obsahuje d\u00EDl\u010D\u00ED v\u00FDsledky pr\u016Fzkumu orientovan\u00E9ho na zvyklosti a chov\u00E1n\u00ED spot\u0159ebitel\u016F na trhu v\u00EDna v \u010CR. Ve v\u00FDsledc\u00EDch jsou zpracov\u00E1na prim\u00E1rn\u00ED data z\u00EDskan\u00E1 v obdob\u00ED od z\u00E1\u0159\u00ED do prosince roku 2003 od 1000 respondent\u016F z cel\u00E9 \u010Cesk\u00E9 republiky. Sb\u011Br dat byl proveden\u00FD u jedn\u00E9 poloviny tj. 500 respondent\u016F telefonick\u00FDm a u druh\u00E9 poloviny respondent\u016F osobn\u00EDm dotazov\u00E1n\u00EDm. Na z\u00E1klad\u011B p\u0159\u00EDm\u00E9ho dotazov\u00E1n\u00ED byly zji?t\u011Bny nejd\u016Fle?it\u011Bj?\u00ED faktory ovliv\u0148uj\u00EDc\u00ED n\u00E1kup v\u00EDna. Je to typ v\u00EDna, jeho cena, druh v\u00EDna a oblast \u010Di zem\u011B p\u016Fvodu v\u00EDna."@cs . . . . "Rozhodov\u00E1n\u00ED spot\u0159ebitel\u016F p\u0159i n\u00E1kupu v\u00EDna"@cs . . "DECISION MAKING IN WINE PURCHASE"@en . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . "819;824" . "43110" . "Nitra" . "Nitra" .